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    VOI Jeans Case Study



    VOI Jeans

    VOI Jeans

    Since working with SEO positive in April 2011 we have seen a marked increase in our sales from the website as well as a higher ROI figure with December proving our most successful month to date with an ROI far in excess of our expectations. The other key metric for our business is the cost to conversion which again SEO Positive have managed to significantly reduce since working on our account.
    Philip Stott, Marketing Manager

    Information About Company

    First established in 1988 in the UK, Voi Jeans has become a premier manufacturer of designer clothing wear, notably famous for their iconic men’s and women’s jeans. The brand now enjoys global recognition through both online and offline marketing efforts.

    Project Background

    Voi Jeans had been managing an existing AdWords account for several years but the Pay Per Click as the advertising channel was not profitable for the company. The CPC rates were high and the whole venture was not very efefctive, which drives a large proportion of Voi’s revenue. Voi Jeans approached SEO Positive for a comprehensive PPC service that was going to essentially revamp their online marketing strategy and boost their sales significantly.


    • To increase the Conversion rates
    • To increase Adwords ROI (Return on Investment)
    • To reduce the average cost per click
    • To encourage previous visitors to return to the site

    Our Solutions

    • Set up an effective remarketing campaign (especially useful when targeting incomplete sales)
    • Re-structure the account to replace under-performing campaigns
    • Implement sophisticated keyword selection and grouping methods
    • Monitor Google Adwords campaigns and adjust frequently

    The targeted KPI was achieved in a relatively short timeframe. The click-through rate has increased by 253.08% since SEO Positive took over the PPC, whilst the ROI (return on investment) rose by 165.87% compared to the same period in the previous year.

    Additionally, the cost per click was reduced by an impressive 31.93%.