Physical Gold Case Study
Physical Gold Ltd
www.physicalgold.co.uk
Information About Company
Physical Gold specialises in providing clear gold investment solutions and opportunities. The consultants at the company are able to guide customers through the investment process and offer advice and support to those looking to buy and sell gold, from high-profile investors to individuals simply looking to improve or protect the value of their existing savings.
Project Background
Physical Gold approached SEO Positive in mid-2010 searching for fully integrated online marketing solutions.
The company initially contracted SEO Positive to design and build its brand new website, yet once this work was complete, Physical Gold were confident that effective SEO would boost their organic search engine rankings.
The team at Physical Gold were looking for a partner that would be able to devise a hard-hitting strategy to turn site footfall into real revenue for the business.
Objectives
- To achieve and maintain first page positions for competitive industry keywords
- To improve the usability of the Physical Gold homepage by outlining recommendations
- To appeal to an equal number of gold buyers and sellers for optimum profitability
- To maximise potential of prominent internal pages
- To increase exposure in both Google UK and Yahoo UK
Our Solutions
- Experiment with strategies in the first stages of the campaign to identify the best performing keywords
- Carry out a full usability audit and test the overall performance of the website
- Discuss and implement effective site changes, including exaggerating calls to action and rectifying browser and usability issues
- Implement a multi-tiered campaign and adjust the approach according to tested performance
- Focus on a steady, natural link strategy to cement first-page positions in the longer term
- Work to complement accompanying Pay Per Click advertising campaigns
- Meet and consult with the client regularly to establish a long-lasting relationship
Physical Gold is now enjoying top five positions for the majority of their targeted search terms alongside over 100 top 10 positions on Google for associated phrase matches.
This is driving a substantial amount of relevant traffic to their site and the company also experiences great interest from Yahoo.
