SEO Positive has worked for hundreds of business since our inception in 2007. Our number one focus has always been on achieving prominent first page positions for our clients, but we also look to significantly boost conversion rates to turn each customer’s website into a seriously worthwhile investment that is likely to generate a large amount of revenue for years to come.
We’ve applied our specialist skills and strategies to a huge range of campaigns, some of which are listed here. Take a look at our case studies to learn more about a number of our success stories. You’ll be amazed at the results.
NCP | www.ncp.co.uk
When NCP approached us about running a paid search campaign alongside their existing SEO, we set about achieving their objectives whilst also keeping their costs to a minimum.
VOI Jeans | www.voijeans.co.uk
Voi Jeans had been managing an existing AdWords account for several months but the Pay Per Click model was performing very poorly for the company. The CPC rates were high and the whole venture was not profitable for the website.
Nicolites | www.nicolitesonline.co.uk
To respond to the lack of paid search activity, we decided to target both brand and non-brand specific terms through a content-based strategy.
We Fix Now | www.wefixnow.com
We Fix Now were searching for a more cost-effective paid search strategy and the company were happy to report that not only had their leads doubled but they were 50% cheaper than with their previous agency.
Smart Debit | www.smartdebit.co.uk
Smart Debit fell victim to the infamous Penguin update due to work carried out by their previous provider. Their brief was clear – get us back to page 1, which we did and they now sit comfortably within the first page for their most competitive search terms.
Promocodes | www.promocodes.co.uk
Promocodes had not carried out any SEO work prior to partnering with SEO Positive in January 2011 as the site was launched in December 2010. The team had built a large, fully-functional site but were still experiencing limited search engine visibility.
Pitney Bowes | www.pitneybowes.co.uk
Pitney Bowes’ previous PPC account had not installed the relevant conversion tracking script to monitor their Google Adwords performance. All targeted keywords had low quality scores and the 20% of all traffic reaching their PPC landing pages were’nt qualified clicks.
Luggage Superstore | www.luggagesuperstore.co.uk
Luggage Superstore primarily wanted to direct more traffic to their site in order to generate direct sales. The company are able to offer a sales service over the phone but their website acts as the main source of revenue.
Green Apple Flooring | www.greenappleflooring.co.uk
Image Flooring Depot were keen to use PPC advertising to generate sample orders, not direct sales, and were experiencing very high Cost Per Acquisition (CPA) rates due to the nature of the campaign.
Simple Lighting | www.simplelighting.co.uk
Although Simple Lighting had previously worked with another SEO agency, they had found that business-to-business communication had been poor and they hadn’t seen a vast improvement in the website’s performance.
Party Britain | www.partybritain.com
Party Britain were beginning to open their eyes to the potential of natural search engine marketing yet nearly 70% of all traffic was already reaching their website via Google’s Pay Per Click advertising model.
Value Doors | www.valuedoorsuk.co.uk
In February 2011, Value Doors UK requested that SEO Positive increase their online exposure throughout the UK’s leading search network, Google.co.uk. As most of Value Door UK’s sales are conducted over the phone and not via the website.
JR Willoughby | www.jrwilloughby.co.uk
As JR Willoughby primarily uses its website to generate leads and enquiries and much of their services are seasonal, the team considered raising their profile within Google a high priority if they were to challenge their core competitors directly.
Physical Gold | www.physicalgold.co.uk
The company approached SEO Positive in October 2011 with clear objectives and the intention to grow their business considerably.
*All rankings and statistics were correct at the time the report was compiled. Search engine positions and conversion rates may be subject to change if the company is no longer on board with SEO Positive.