Yahoo and Bing have created a search alliance together. This new found partnership enables web masters to manage their PPC campaigns on both search engines, but only from one site. This means that running a campaign on both websites is more convenient than ever.
Google is the search giant; there is no dispute about that. However, we all know that Yahoo have been slowly declining and have been in need of a comeback. This alliance could be exactly what Yahoo needs to begin to bring back higher user activity on their site. Especially since Yahoo site explorer went down, which was a tool that displayed incoming links, this tool was heavily used by SEO ‘s around the world. Now the alliance has been formed, this could be Yahoo’s big break.
What The Bing?
The question must be raised, what is in it for Bing? Well the most obvious reason would be a higher volume of search. Although Yahoo is on a downhill slope right now so the search volume required would not be that great. I think there are other reasons for this Alliance. Possibly Yahoo’s tech heads are better with PPC or may have a more technical algorithm than Bing.
Taking On The G!
Since Google is the king of search, I believe this is an attempt for the two engines (Y! + Bing) to team up and group together their current volumes of traffic and make an attempt to beat Google, this will be tough to accomplish straight away, any search engine to take on Google will not receive an instant win. So unless an awesome advance in the industry is made by Yahoo and Bing, then it will be difficult for them to overcome Google and become the top source of information on the web.
It is unlikely that we will be informed the true reason for this alliance. It is most likely an attempt to combat Google but the reason why they are teaming up is much more than we know. Yahoo are most likely part of this to bring themselves back from their decline. However the reasons for Bing to be a part of this alliance are unclear.