Many business owners, who have decided to take their company to a higher level by reaching out to a larger audience via publishing a website, may now realise that it is not enough to have a website. A website is just a website and not income generating if it is not visited by any internet visitors. This is why acquiring the services of an SEO company or SEO consultant to expose your website to the online community is very important.
Many businesses that have launched their website however have fallen prey to different fly-by-night SEO companies or SEO consultants. These bogus SEO companies and SEO consultants are preying upon those who are not armed with the proper knowledge on what SEO really is and what an SEO company should really be capable of. The following are the different skills that an SEO company or an SEO consultant should possess in order to be considered as a complete SEO service provider.
1. An SEO Company Should be Able to Develop Contents – with the recent update in Google algorithm which puts focus on website content, a complete SEO company therefore must possess the capability to write SEO centric contents that are high in quality, well-written and original or unique.
2. An SEO company must know how to Build Quality Links – building links is considered to be one of the cornerstone of SEO, the need for such gave rise to the development of automated link building applications making everybody capable of building links. However, recent Google algorithm update requires quality links and not automated ones; therefore your chosen SEO company must know how to build quality links and puts the focus on quality rather than in quantity.
3. An SEO company must be social – with the increasing popularity of social media and with the inclusion of social media metrics as ranking factors for the search engines it is imperative that your chosen SEO company must be able to launch seamlessly a social media campaign.
These three characteristics of an SEO must be present aside of course from their technical SEO knowledge, in order to consider them as a reliable as well as a complete SEO service provider.