Ever Since the Panda Algorithm was released Google have been emphasising the importance of great content. Google have been saying that everybody must create great contents for their website otherwise they will find their website at the other end of a Panda-slap. Ok so the question really is how does one decipher the qualities of a great content? Is it through the language used? Is it through the topic of choice? or is it through the correctness of the website grammar and spelling?
Great content according to Google is something that may fit the following criteria:
1. Created with the User in Mind – Google have been emphasising that when creating content you have to put the user in mind. Create content according to what your users need, make sure that your content will be meaningful and would cover all the bases in terms of the tips that you would like to impart. Do not spread the information in your content too thinly, quality and informative content is a must whether it is a text, video or audio content.
2. Original and Unique – when conducting article writing your contents should also focus on being the product of your creative mind and not just copied from another resource. Remember plagiarism is a crime and it is an act frowned upon by Google. Be creative and do not copy your site’s content.
3. Offer Value – your content must offer some sort of a value for your website visitors, make your content to be something that people visiting your site would want to “consume”.
4. Refrain From Posting Too Many Ads – of course this may not be directly related with content development but what we are trying to say is to make sure that your site content is the focus on every page and do not divert the attention of the visitors by placing too many ads on every page.
Conclusion on Content
For SEO Companies and SEO consultants one thing is clear with what Google is trying to impart, that is, content is king only when developed according to what the users want, or when developed with the user in mind, valuable information is gold so make sure that your content will inform people properly.