Making your website to be an authority site is a daunting task, this is because of the fact that it requires your site to have a good “reputation”. Reputation can be termed in the context of search engine optimisation as a website that has gained natural links and incorporated with fresh and good content. This can only be achieved by conducting a solid SEO campaign using only white hat techniques, however there are a lot of SEO techniques and strategies which could not actually have any effect in the goal of gaining a considerable page rank. Page ranking is Google’s patented ranking term which is given to authority sites that has a considerable amount of good back links. With the hundreds of SEO techniques identifying which strategy would have an effect in page ranking would be a great advantage. The following are guide on the strategies that could give you a considerable number of backlinks that may influence your page ranking.
1. Make your site known to search engine directories by submitting said website URL to such search engine directories. The effect of this is not only to gain backlinks but it would also have an influence of making your presence on primary search engines like Google, Yahoo and Bing.
2. Content is still the best avenue in getting backlinks as well as traffic thus you have to create good, informative and unique articles.
3. Join forums, forums are discussion boards and every forum site allows you to place signature under your account which you can actually use to post a link to your website.
4. Submit articles to ezine sites, this will not only allow you to gain backlinks but also a considerable amount of traffic, mostly targeted traffic since those who will read your article are those interested on your topic.
With these four techniques in increasing your page rank you could already start building your own authority sites.