Content is considered to be the foremost ingredient that would help increase of decrease the search engine results page ranking of a target website. According to research and observations the reason why content has become one of the foremost criteria is because of the fact that contents are those that gives information to internet users, and studies have shown that internet users’ main reason for searching in the internet is because they are trying to search for information. Content is then viewed as the make or break factor in terms of keeping your clients loyalty to your website, it is because of the fact that when your content gives the internet users what they are looking for then they will definitely return to your site craving for more, but if your content does not give any relevant information at all well it is time to say goodbye to that website.
To put into context, content is not only those that pertains to text but also to the different information contained in your website, they may also be images, audio and videos, but of course the most common content that everyone is aware of is the text content. The main thrust or goal for a content to be effective is that it should be original and fresh. Original content means that such must not just be a product of someone else’s work, not copied from another website and pasting into yours, search engine algorithms have been embedded with codes that would enable it to detect copied contents most especially for text-contents. The freshness of the content is determined by how often it is being updated, for blog sites a daily update would be recommended while for standard websites the updates should also be evident although it is not advisable to change the content daily.
Contents were designed to give websites the power to inform their users and it is therefore supposed to be used for that purpose and not for other purposes such as spamming, the presence of a good, original and fresh content is one of the best practice that you can do in your quest to establishing an effective SEO campaign.
Tags: Understanding Content