Last week Twitter released its very own video sharing app named Vine. The new concept allows Twitters 500 million plus users to share six second long videos across the micro blogging site. Although owned and linked directly to Twitter it is not yet possible to Vine straight from Twitter, currently users must use the dedicated Vine app to upload videos to their account. The app is also only available on iOS operating systems such as iPhone, iPad and iPod touch.
Vice President of product, Michael Sippey explained the app in a recent blog post, ‘Vine is a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine inspires creativity. Now that you can easily capture motion and sound, we look forward to seeing what you create.’
So if the app is owned and promoted by one of, if not, the largest social network site the impact of the app is expected to be large. The app also encourages everyone to be back on Twitter and begin connecting and sharing content again. Good news for Twitter – bad news for Facebook!
The app is also a new viable alternative to Instagram. Six second videos can be informative, fun or even just thought provoking and are an innovative and fresh way of creating content. Instagram simply shows an image – Vine allows video and sound and is therefore a great way to show a brands personality, creativity and style.
The app has however been met with some raised eyebrows and a few red faces after failing to filter and remove porn clips from its site. Even more embarrassing was the porn video that appeared in the Editor’s pick – blamed on human error and quickly deleted after many complaints.
Nevertheless Vine, with or without controversy was always going to cause a stir and we believe will continue to, especially in the content marketing world.