With the introduction of new technologies over the internet like that of social media networks and microblogs many SEO experts are looking at the possibilities of incorporating these into their SEO campaigns and strategies. It is therefore very important for an SEO firm to research and observe the trends in social media and microblog. One of the most useful data or information that an SEO company could get from the microblog and social media companies as well as those search engine companies is the collated annual data of the such companies on which topics are trending in their websites. Trending means which topic or global issue may have gained popularity online through participation of members in the discussion within the microblog or the social media networks’ site, every year search engine companies are releasing to the public the top topics trending for the year recently, Yahoo and Bing announced their top 2010 search trends and just last week Google has also released its insights on major searches, this week the microblog Twitter had jumped into the bandwagon by releasing their 2010 top tweets. Twitter have collated the data from the more than twenty-five million tweets that were sent by its registered members.
Twitter has explained that their algorithm is based on the function of tracking the volume of terminologies used to determine top topics in realtime. This would therefore in effect would enable Twitter to determine emerging trends before they even become popular, which makes the Twitter algorithm a reliable and powerful information-giving algorithm for many SEO companies and SEO consultants. In its top tweets for 2010 Twitter have classified such tweets according to Technology , Movies , People and News Events however it was noticed that the highest trending topic was the oil spill in the Gulf of Mexico which would mean that marketer should also look at news topics as one of the focus for marketing.