In the field of search engine optimisation content is considered by many SEO companies and SEO consultants to be one of the most important element in a Search engine optimisation campaign. This is rightly so because of the fact that content is the means and avenue for you to keep visitors and internet users interest in your website aside from the fact that it is also a means to integrate visitor loyalty and a chance for you to convince your website visitor to convert from visitor to an actual client or customer. Further content is also being used by search engines as a means of gathering data about the website, that is why integration of relevant keywords into the content is very important in order for the search engine to properly index your website on the most relevant and highly searched keyword, which of course would mean that your website will be gaining a lot of potential traffic from the search engine this way. It is therefore important for an SEO company and SEO consultant to write their content properly thus the following are some simple guidelines that SEO companies and SEO consultants can follow when writing content.
1. Make your title as close to the chosen keyword as possible without undermining the fact that your title must also be relevant with your entire content.
2. Keyword Density must always be kept in tolerable or reasonable level, a prudent content writer will consider both density and keyword relevance as factors when inserting keywords into the content. Keywords must be used or appear in the content as needed by the sentence, which means each keyword use must always be relevant to the statement in the content and not just writing the keyword which would result to poor grammar or illogical statements.
3. Always keep your content interesting for your viewers or your target audience, this will help reduce the bounce rate of your website.