When it comes to PPC, knowing your market and managing your money effectively are the two most important aspects involved in the advertising process. Pay Per Click experts know all too well that fees for ad spaces can vary greatly depending on the search terms. Generally, SEO companies have a good idea of which keywords demand the top costs-per-click, and opinion was confirmed recently with the release of important research undertaken by specialist marketing site Wordstream.com.
After bringing together a whole host of research techniques and analysing information from their very own keyword database, Wordstream.com were able to track the cost of particular search terms, taking factors such as variants of the keyword and monthly search volumes into consideration. The result? Wordstream found that Google will charge as little as five American cents for some keywords, but if your particular search term is considered highly competitive you could be paying up to $50 a click!
Top-costing keyword topics (and relating example keywords) include insurance, loans, mortgage, attorney and credit, while terms such as ‘classes’ and ‘rehab’ also ranked highly on the list. Although these results don’t come as a huge surprise to PPC consultants, the findings do confirm the value of this type of online advertising. If companies are willing to invest heavily in such competitive search terms the rewards usually outweigh the initial expenditure, as the industries associated with the keywords often specialise in profitable, on-going services.
The report comes hot on the heels of the news that Google reportedly makes 97% of its revenue from advertising sales, a phenomenal percentage given the spread and breath of Google’s services.