The process of search engine optimisation is considered to be a complex process due to the fact that this involves a lot of research and strategies, not to mention the fact that an SEO company and an SEO consultant must always be kept updated on the changes in the search engine algorithm as well as the new internet technologies that may aide them in their SEO campaign. New technologies such as social media network and microblogging emerged as a result of the Web 2.0 and the former is seen to be beneficial in the field of search engine optimisation. The question now is, will microblogging be also as effective in search engine optimisation? The most popular microblogging site is Twitter thus it is but right to dissect the different benefits and maybe limitations that Twitter may bring to the table of search engine optimisation.
In the field of search engine optimisation specifically on the part of gaining quality backlinks through anchor texts, Twitter may be a useful tool. This is possible as long as the anchor text on the tweet would be relevant to the website it is linking to. This means therefore that you must only tweet something that is relevant to the site that you plan to link to. Linking to the website forms the links structure of such site thus it is imperative to only tweet what is relevant.
Second question that one should try to ask is if the anchor text posted in Twitter would aide the search engine optimisation campaign of an SEO company or SEO consultant will it also help in the increase of a websites’ page rank? The answer to that is unfortunately no, unlike the anchor text which would be a direct link to the website the page rank sharing is only evident and beneficial to websites with a “do-follow” attribute. Unfortunately, Twitter’s links are all no-follow attributes.
Despite the downside, Twitter will remain to be a viable tool in search engine optimisation and that with its millions of users worldwide it is a lush market.