Press releases are often considered the secret weapon of SEO companies. While there are many things businesses can do to raise the profile of their website (marketers can, for example, set up a regularly-updated blog to encourage interest in the site and add a unique sense of interactivity to the platform), press releases remain a sure-fire way of increasing the exposure of your firm and cementing its reputation within your business sector.
However, it’s important that marketing directors assess the impact and implications of purchasing the service and pick a package that suits their exact requirements. Many companies may choose to write these articles themselves, but here at SEO Positive we believe that employing professional writers to create your releases remains the most economical way to utilise this advertising approach, as you may find that your own marketing team may struggle to find the time and resources to distribute press releases regularly. Producing press releases for the online arena is different to writing for traditional outlets such as newspapers and magazines, after all.
Below we’ve listed the pros and cons associated with press release writing and distribution. These points will help you decide whether this service will suit the vision (and budget!) of your business.
Pros:
- Writing and distributing press releases boosts link juice and is notoriously good for SEO because many PR sites are authoritative and have a high PageRank. Remember that making use of anchor text links in the articles is especially beneficial for your campaign.
- Press articles can be distributed at the click of a button to relevant industry sectors, encouraging quality traffic to your website. Although many consider the typical press release format to be a more traditional form of marketing, this template remains an age-old favourite with the media, which means that editors are more likely to take a look at what you have to offer as all the information they need is easily identifiable and in one place.
- If written well, press releases can help with the corporate branding of your company. These kinds of articles add credibility to your firm and signal to your competitors that you’re a force to be reckoned with in your industry.
- These kinds of articles can support your online reputation management strategy, too. Well-distributed press releases will often appear high in the search engine results, pushing down unflattering entries and making your company appear in complete control of its image.
Cons:
- Competition for distribution is high and there is no guarantee that your article will be successful.
- Finding newsworthy topics can be difficult. Standard, run-of-the-mill press releases are unlikely to be picked up by online editors and journalists. However, if companies choose to partner with professional press release writers, they are able to leave this side of the process to creative individuals who will be able to provide a fresh take on the news story.
- Press releases will only remain in prominent positions on associated PR sites for a short amount of time. This means that if the approach is going to remain worthwhile for your business, you need to be writing regularly.
Put simply, writing and publishing press releases will dramatically improve the image and standing of your company on the web, but you will need to review whether press releases are as valuable as other marketing channels. Investing in an on-going service can be daunting for small to medium sized firms who are used to running similar projects in-house but with the knowledge and support of the right provider, you can save your team time and money by choosing to outsource the work to the professionals.
Our expert copywriting team at SEO Positive are able to tailor their press release packages to your needs, so we recommend you get in touch today to learn a little more about what we can do for you.
