Recent research released by Covario has revealed that investment in PPC is increasing. The research looked at fourth quarter global paid search analysis and reported the spending on PPC advertising by businesses throughout the world.
In the fourth quarter, paid search was fifteen per cent higher in 2012 compared to the same time in 2011 and on top of that overall annual spending on paid search last year was eighteen per cent higher than in 2011.
Europe’s search spend grew by ten per cent year-on-year during the final quarter of last year, while the America’s increased twenty-one per cent and the Asia-Pacific increased by thirteen per cent.
This adds to mobile PPC’s spectacular increase in the paid search market, that rose by thirty per cent in the fourth quarter, year-on-year.
Part of PPC’s meteoric rise could be attributed to its instant impact, helping sites get noticed above the competition. By paying for your search advertising, you eliminate the time and patience associated with natural SEO, obtaining top positions almost instantly. Not to mention no pesky algorithms to watch out for!
In a culture when time is limited and people want instant results, it is no surprise paid search is enjoying success. Marketers want instant success and consumers want to find what they’re looking for fast.