Posted by: Ben Austin

Posted on: December 6, 2011 12:23 pm

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Yes YouTube Analytics have been around for some time now, but they have only recently come to my attention. The YouTube stats that are provided are quite helpful and can actually help those using YouTube to benefit their marketing campaigns.

First off, the video we created was embedded on all the similar sites because they were all relevant and visitors would find use from the video, unfortunately they added no SEO value. On YouTube analytics, it displays when the video was embedded and also on which site. Not only that, the amount of views that are generated from the video being embedded is also listed which helps marketers to decide where their efforts are most fruitful.

Another useful part of the statistics is the audience and location. The charts display your audience, in terms of gender and age, which is vital for marketers because they then know who’s attention they have grabbed and can use this for their next video/campaign. Also location is very useful, this is because the culture of the location where there are most visits can be implemented and created a more personal and targeted video.

Conclusion

YouTubes’ analytics are fairly simple, but they don’t need to be complex, just the right amount of information is provided and this will make the ability to market products and services through videos easier than ever.

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