A lot of people were shocked at the new steps that Yahoo is trying to achieve, for those who have been following the search engine wars knows that Yahoo have been ousted by Google in the number one spot for the most used search engine. Since then Yahoo have been trying it’s best to compete with Google and regain the top spot to no avail. It even took the search engine pioneer to merge or enter into agreement with another of Google’s rival, Microsoft’s Bing.

The Yahoo Dilemma

After Yahoo fell from the rankings and have consistently owned only a small portion in the search engine users’ pie, the company entered into a ten year deal with Microsoft with the hopes that it would boost their share of search engine users. Up to today however there have been little to no significant change in their share of search engine users. This explains why Yahoo’s stock value has continued to plummet, and Yahoo would not want to have that so they had several changes especially in the ranks of their CEO. Recent Yahoo CEO’s did not last long and have been replaced only to find out that they will also be replaced. This may be attributed with the fact that Yahoo’s search battle with Google still puts them at the losing end.

CEO Search Ends?

Yahoo of course would like to get the company back on track as still there are investors that are willing to fund the company. The latest moves by Yahoo came as a surprise for some because of the fact that they were able to net or convince one of Google’s executive who is instrumental in their success in search among other Google products. This Google executive is in the person of Marissa Mayer, known as Google’s 20th employee and was the designer of what known to be Google’s iconic web page. Prior to taking the CEO post at Yahoo, Mayer was heading the local places venture of Google among other projects.

The Basis of Yahoo’s Choice

According to Yahoo’s spokesperson the  reason why Marissa Mayer was chosen was because she stands as an advocate for the user, her background proves that she is able to create her ideas revolving around the user and not mainly on advertising. This would mean therefore that there is a huge possibility that Yahoo may yet again move into another direction with Mayer at the helm.

What To Expect

The fact that Mayer came from the search engine giant, Google, she might apply the different strategies that she may have implemented or have learned from Google, or maybe do it better. Already the news about her transfer to Yahoo gave positive effects to the company as their stock rose to 2% minutes after the announcement of Yahoo’s new CEO. If everything falls into place Yahoo might again become a significant signal in the radar of every SEO Company and SEO consultants and with a savvy marketing team Yahoo may also gain advertisers through their different advertising programs like their own version of the PPC. One this is for sure, Yahoo is not done yet and Google may have to prepare for another battle.

Posted by: Ben Austin

Posted on: March 12, 2012 10:58 am

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In the continuous battle for search engine supremacy the victor is always being determined by the number of users that are using the search engine. During the early days of search engines Yahoo was considered to be the giant in terms of search engines until Google came into the picture. Since its inception Google has been regarded as the giant in search engine because of the fact that it is being utilised by more than sixty to seventy percent of internet users, the only question is will also become a social media giant? Many search engines spawned after Yahoo and Google among them is Microsoft’s MSN search which was recreated and which is now known as Bing.

In the battle for search engine supremacy Microsoft has taken Google head on and has taken several steps in order to entice users to switch to Google as well as to increase their user’s base using other methods. Microsoft enticed users to defect from Google by funding an extensive ad campaign and during those times Microsoft was still in third place in terms of search engine users. Microsoft then entered into a deal with Yahoo which merged the user’s base of both search engines. These efforts though increased the user’s share of Bing it did not even measure up to the sixty percent user’s base of Google.

Even with the constant algorithm changes from Google, the search engine giant remains to be on top, according to the recent survey from comScore Google has about sixty-six point four percent internet users share (66.4%). This is an increase from last years 66.2 percent. As for Microsoft’s Bing it took 15.3 percent and Yahoo taking 13.8 percent making the combined Microsoft-Yahoo internet users share to 29.1 percent which is lower than what Google has achieved. Even after being marred by numerous negative issues or comments from Google’s privacy policy shift the company still manages to give internet users the quality of search results that the clients deserve. No wonder a lot of SEO companies and SEO consultants are using Google as their main targeted search engine.

Posted by: Matt Wood

Posted on: November 22, 2011 5:01 pm

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YahooSEOs world wide would have been redirected to the dreaded page of the “site explorer update” In a nutshell, this service is no more and we are going to have to find another place to locate a reliable source of backlinks.

We were all told that Yahoo site explorer was going to be closed down at some point, but it has come to a shock to all SEO’s of the world. Such a massively used and reliable tool is now no more.

Yahoo have said that Yahoo search has been merged with Bings’ Webmaster tools. For many toolbars such as SEO Book, this has caused a massive problem. Beforehand, we had the ease of viewing the amount of backlinks a page had, without even having to open up another browser.

What Is Next?

It is fair to say that Yahoo! Are finished and this site explorer integration to Bing was the last step. SEO’s will have to find a new source of information to base their research on, this will prove to be a difficult task, especially because Yahoo was free and provided excellent results. This could lead to many SEO companies having to go down the route of purchasing software which was once not needed but could now be an essential factor of any SEO business.

The integration into Bings’ Webmaster tools could prove to be a good thing, however this may not completely take off because it may be unable to include into a toolbar like it was for Yahoo site explorer. Fingers cross that there is something that can be done on the situation, because SEO’s will be feeling the burn of an essential tool being snatched away.

Posted by: SEO Positive

Posted on: August 4, 2009 9:40 am

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When Microsoft and Yahoo finally entered into an agreement with regards to access to each other’s search engine resources many questions have emanated, one is what does the merger mean for Search engine optimisation agents and consultants? Basically we have to understand what the merger contains in order to get a very good view on how things will work when the deal finally is implemented. What the fine prints is telling the public with regards to the Yahoo and Microsoft deal is that Yahoo will focus only on areas where they are good at as so with Microsoft. For many years now Yahoo has been pioneering or rather focusing on giving content to its millions of users like news, finance among others while with Microsoft’s release of an improved search engine called Bing will then focus on such technology. This means therefore that when the deal is implemented we will expect that every search done on Yahoo will be marked “powered by Bing”, this means that the search engine technology that will be used is Microsoft’s Bing. So what does this mean for Search Engine Optimization professionals? Well basically it only means that when you implement an SEO strategy you will be targeting both Microsoft and Yahoo at the same time because the criteria will then be reliant on Bing’s search engine criteria on indexing and ranking websites. How about for those who have engaged in the pay-per-click scheme, will the change affect their PPC campaign drastically? The change may be drastic but this is a good news to the Paid Advertisers this is because of the fact that since Bing will power Yahoo and content of Yahoo will also be part of Bing’s content the presence of your advertisement is predicted to be doubled as it will be shown both on MSN and Yahoo platforms. It will then give paid advertisers an increase web presence on both platforms but maintaining only one advertisement.

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