Posted by: Ben Austin
Posted on: January 23, 2012 4:05 pm
Social Media is a great way to brand your business, bring in new customers and so on. However the one problem with social media is that is really difficult to measure, unless you have the right procedures or reporting software in place.
Step By Step
Using a process to record progress is extremely time consuming. There are many different factors that must be measured and for a really helpful report on your campaign, stats should be measured daily to see what works, and what doesn’t.
The more networks that your business is on, the more time you have to devote to making notes of new stats and so on. So by not using a reporting suite, you’re wasting time measuring your profile’s success and not helping it to succeed.
Choosing A Reporting Suite
There are tonnes of social media tools to help you measure your social media campaign, so how do you find out which is the best? Many of the suites offer free trials, so assign your social media profiles to the systems, and give them time to sync with stats. This can take a few days with networks like Twitter, but Facebook should sync automatically, this is because Facebook has it’s own insights available.
It is important to take note of the networks that the reporting software in question supports. If it is limited to Twitter and Facebook, it is likely that a tool that supports many others, such as Digg and Google Plus, would be much better for the present and future if your company is thinking about going from Facebook management, or even Twitter management to social bookmarking and many others.
The general layout differentiates between the suites and will appeal to some people’s tastes more than others. So it is just a case of testing the networks and seeing which is best for the job.
The only way to find out what is best is to try before you buy. Chances are that you will only be using one, and the prices that are charged, it is well worth making sure you are 100% happy with the services that are provided.
Whether you are using social media as an SEO company, or you are in the retail industry, it is important to be able to measure your social media activities precisely and accurately.
Posted by: SEO Positive
Posted on: September 16, 2011 12:21 pm
In this day and age having a website to represent your business online is integral to the success of your business and having that site appear at the top of the search engines is even more important.
The big question is which keywords should you focus on when performing search engine optimisation?
Below we have provided a step by step guide on how to choose the correct keywords for your business.
Step 1 –
This is Google’s keyword tool and is ideal for keyword research for your website as it will provide historical data on the number of people searching
Step 2 –
Type your keywords in the top left box, for example:
Step 3 –
Type in the security words and click on the search button.
Step 4 –
On the left side of the page you will see an area for ‘Match Types’.
Make sure that the only box ticked in this section is [Exact].
The page will now automatically refresh and you will see a large list suggested relevant keywords on the right hand side.
The important information to take from this list is firstly the suggested keyword itself, then the global and local monthly searches.
Global Monthly Searches is an approximate 12 month average for searches run on the keywords.
Local Monthly Searches is an approximate 12 month average for searches run on the keywords within a country specified by you. This should automatically be set to United Kingdom.
Step 5 –
Above the list of keywords you will see a small box with ‘Download’ written in it.
Click on this and then click on the word ‘All’ which will open up a download box in the centre of the screen.
Click ‘Download’ and open the file in Microsoft Excel.
From here you will be able to sort the columns by the various headings.
Step 6 –
Sort the spread sheet data by local monthly searches and begin deleting any keywords that are not relevant to your business and what you are trying to achieve.
Step 7 –
From the remaining keywords you should type each keyword into the search engines to check the amount of competition.
By downloading something like the SEO Book toolbar you will also be able to see how many backlinks your competitors have and where they are from.
Once you have all of the information you will be in a much better position choose the keywords that will be not only achievable but also those that will make a positive difference to your business.