Posted by: Ben Austin
Posted on: November 13, 2012 4:07 pm
The world of social media crosses boundaries, this is because it is not limited by the geographic location of a place, the idea of social media is to allow one person or user to connect with virtually everyone and anyone in the world, as long as he or she is of course a user of the same social media network. It is because of this vast reach of social media that many entrepreneurs have taken their marketing strategy beyond the traditional ones. By conducting online marketing strategy using social media they have found a cheaper way of advertising their products or services where their reach is not limited locally but rather reaching a worldwide audience.
Take Social Media Management Global
If you are one of those who would like to take their business global by way of advertising through your social media network then you will be tapping a huge source of traffic and potential buyers. In doing this you will be able to increase your visibility online and will have the chance to gain an increase in your return of investment.
Things to Consider
Taking your social media presence Global of course does not have the same considerations as when you are conducting social media management where you target your local clients. There are several factors that you should take into consideration before you can make proper social media management that would reach a global scale. The Following are some of the said factors for you to consider.
1. Time Zone – since you are going global you want your every post to be seen by a lot of people in your network. If you have people in your network who are not from within your locality and are actually living abroad then you have to take time zones into consideration. When you post your advertisement via your social media network you have to be sure that your target countrys’ online community are online, your efforts would be futile if you post your advertisement on the time when everybody or majority of the population of that area is asleep. Learn the time zones and make sure you find out when would be the best time for you to post in order to capture the attention of your potential clients.
2. Type of Social Media Network – you might think that Facebook is all you need when it comes to social media marketing. This is where you are wrong, because Facebook has not yet penetrated some countries. Take for example in China, where Facebook is not even in the top three social media network, maybe it has something to do with the fact the Facebook actually is banned from China. The point however is it is better to do your research first rather than having your online marketing efforts go to waste just because you were using a social media platform which is not popular in a particular country that you are trying to advertised your products or services.
3. Language – of course some of your probable clients in other parts of the world would like to read posts that they would understand, this is why although English could be considered as the universal language online, it is better to also have your posts be translated using other languages preferably the language being used in the country that you are trying to target for your social media campaign.
The importance of social media marketing have been regarded as an essential part of online marketing and every SEO company and SEO consultants have actually recognised this fact. This is why for every SEO Campaign a Social Media Campaign is not too far off.