Posted by: Kerry Sheahan

Posted on: April 18, 2013 3:25 pm

-

When we cast our minds back to 2005, Facebook was a very different scene. Little more than an upgrade from the likes of Bebo and Myspace, it was a basic platform where people could search for friends, upload pictures and reminisce from the night before. 8 years and one billion users later and Facebook has undergone a radical transformation, providing apps, games and even real time Bingo.

The most recent bow to its arrow comes in the form of Facebook Home. Described as a family of apps, it automatically shows updates on homescreen and lockscreen, allowing you to view a steady stream of posts and photos the second you turn on your phone. Put simply, it takes over your home screen.

Mark Zuckerburg’s multi-billion empire sums up the new systems when they say “everything on your phone gets friendlier.” With faster access to the essentials, as well as upfront notifications, users can even continue their conversations whilst using other apps, surfing the internet or watching videos. What’s more, the social media giant has introduced Chat Heads. Upon a friend starting a conversation, a message will pop up with a photo of that person, allowing users to tap to open or simply swipe to ignore.

A whole new meaning to the word convenience it would seem, however has this so called `convenience` gone a step too far for some people? As to be expected from any major update introduced by Facebook, the news has been met with a sense of controversy, if not hysteria. A simple internet search can take you directly to advice on how to install Facebook Home, and rumours have already begun circulation that Google tried to block it. Google’s Eric Schmidt has been quick to dispel the idea however, stating it would be “against our religion”.

Facebook Home became available from the Android Play Store in the UK April 12th on HTC One as well as the Samsung Galaxy S3. Whilst it is not currently available for tablets, the company has hinted that it would like to venture this way in the future. It appears unlikely that Facebook Home will launch on iPhone however.

With the news not having long broken, many are still in the dark as to what Facebook Home actually is, let alone installed it yet, but as more take the plunge it will be interesting to monitor the reaction it receives.

Posted by: Lewis Austin

Posted on: February 22, 2013 5:20 pm

-


As many tweeps would have found out last Wednesday, either by blogs or first-hand experience. Twitter has revised the “rules” of tweeting when using links of one kind or another. Apparently the cause of this reduction is due to a change in Twitter’s t.co link wrapper.

How It Works

By adding a link to your tweet, you reduce your character limit down to 118/117 characters, depending on the type of link that you use, be it http or https. This will usually be used to explain the link and in the case of social media marketers, be used to entice a follower into clicking the link. After a little experimentation I can deduct that it does not matter how long the Url is. Try it for yourself, add a Url of your choice into the “post a tweet” section (preferably one that’s already been shortened), now add some random characters to the link. Your number of remaining characters should stay the same.

What Does This Mean

Well in some cases, you are actually missing out on characters, some bit.ly and t.co links are short enough for you to be losing a maximum of 2 characters. However it’s not all doom and gloom, I wanted to share an article from Mashable and noticed that I had 2 extra characters that I would have had.

It is easy to state why this loss of 2 characters is a problem, as a lot of businesses find it difficult to write an effective tweet, let alone in 118 characters, but in the long run, quite a few links will actually be at a slight advantage, and that advantage is only as significant as the disadvantage in this scenario. If you’re not buzzed about the pros, you shouldn’t really be bothered about losing 2 characters.

This structured method to tweets referring to external sources could actually help businesses learn how to make the most of the space that they have. As we all know it can be a task to get the attention of users on Twitter, due to its’ “here and now” approach, so it is more important now than ever to make each character count.

Posted by: Hannah

Posted on: January 8, 2013 4:25 pm

-

Televisions and mobile phones have become an integral part of everybody’s lives. We spend hours each day making calls, interacting online, sending text messages and browsing the web all on our mobiles. The other screen we spend a lot of time looking at is that of the television. Whether it is unwinding after work, embracing sport or catching up with the latest popular programs, the television makes up a large proportion of the UK’s popular culture.

So what happens when the two collide? The merging of social media and television is a phenomenon that has occurred over the last few years. Until recently the use of hashtags and trending was not commonly connected with television programs, yet now it is a regular, mundane feature. Television programs even create and visibly display them throughout the show encouraging the use and discussion of the show on social media sites like Twitter.

This type of ‘social TV’ also exists on Facebook where it is possible to view opinions and remarks about shows that are commonly watched such as the likes of X Factor, Strictly Come Dancing and Big Brother. This means that if the user logs on at a certain time whilst the program is on television it is highly likely that they will see many related posts. Sean W. Bohan Co-Founder of Decahedralist Strategic Consulting explained, ‘The user doesn’t call this social TV – they call it their normal behavior  Apps that create more enhanced experiences like syncing to the audio from the TV, timed with the show, encouraging interaction etc…will create new opportunities for sponsorship and revenue. ‘

Mike Knowlton, from Murmur added, ‘I expect to see a continued growth in ‘Second Screen Viewing’, we’ll see a new move to better integration social activity into TV content.’

So what does this mean for TV in the future? Many feel a large emphasis will be placed on the encouragement of social interaction and creating a buzz about a television program through the use of social media platforms.

Overall, the move towards social media and the acceptance of it in everyday life displays how it is a platform that will not be going away.

Posted by: Stacey Cosens

Posted on: November 22, 2012 9:30 am

-

A recent survey of 1,300 digital marketing professionals by Econsultancy revealed that only 38% of companies have a content marketing strategy, which means there are 62% of businesses out there who have not tapped into the advantages of content marketing.

Despite this however, 90% believed that content marketing would become more important over the next twelve months and 73% agreed brands are becoming publishers.

So where to begin? How does a business tap into the wonders of content marketing and apply it to their company? What are the options?

  • Start a blog – Write a regular company blog (at least once a week) relating to your business and product. A successful blog should be less formal than a press release but still pay attention to good grammar and spelling and read well. Try and get individual posts to follow a particular theme so they seem structured and are easy to follow. They don’t always need to be a large section of writing; you could also write tip posts or top tens.
  • Write regular press releases- Press releases help get your brand name out on the web and increase your visibility. Talk about any new developments, deals or partnerships. You can also look for news stories that relate to the business you’re in and issue a response, ensuring you remain more visible on the web and to anyone looking in that area.
  • Invest in social media- Social media is one of the best ways to interact with clients and increase your online visibility. Using social media shows your company is modern and relatable. If somebody follows you on social media you’ll remain in their consciousness. But it is important to keep your page regularly updated; once or twice a day is best. Find interesting news stories or pictures that relate to your industry and share with your fans and followers. You could even put together themed albums on Facebook and Pinterest.

Content is far too important to ignore and as Econsultancy’s research shows, its prevalence will only increase in coming months. Stay ahead of the competition and begin investing in content now.

The world of social media crosses boundaries, this is because it is not limited by the geographic location of a place, the idea of social media is to allow one person or user to connect with virtually everyone and anyone in the world, as long as he or she is of course a user of the same social media network. It is because of this vast reach of social media that many entrepreneurs have taken their marketing strategy beyond the traditional ones. By conducting online marketing strategy using social media they have found a cheaper way of advertising their products or services where their reach is not limited locally but rather reaching a worldwide audience.

Take Social Media Management Global

If you are one of those who would like to take their business global by way of advertising through your social media network then you will be tapping a huge source of traffic and potential buyers. In doing this you will be able to increase your visibility online and will have the chance to gain an increase in your return of investment.

Things to Consider

Taking your social media presence Global of course does not have the same considerations as when you are conducting social media management where you target your local clients. There are several factors that you should take into consideration before you can make proper social media management that would reach a global scale. The Following are some of the said factors for you to consider.

1. Time Zone – since you are going global you want your every post to be seen by a lot of people in your network. If you have people in your network who are not from within your locality and are actually living abroad then you have to take time zones into consideration. When you post your advertisement via your social media network you have to be sure that your target countrys’ online community are online, your efforts would be futile if you post your advertisement on the time when everybody or majority of the population of that area is asleep. Learn the time zones and make sure you find out when would be the best time for you to post in order to capture the attention of your potential clients.

2. Type of Social Media Network – you might think that Facebook is all you need when it comes to social media marketing. This is where you are wrong, because Facebook has not yet penetrated some countries. Take for example in China, where Facebook is not even in the top three social media network, maybe it has something to do with the fact the Facebook actually is banned from China. The point however is it is better to do your research first rather than having your online marketing efforts go to waste just because you were using a social media platform which is not popular in a particular country that you are trying to advertised your products or services.

3. Language – of course some of your probable clients in other parts of the world would like to read posts that they would understand, this is why although English could be considered as the universal language online, it is better to also have your posts be translated using other languages preferably the language being used in the country that you are trying to target for your social media campaign.

Conclusion:

The importance of social media marketing have been regarded as an essential part of online marketing and every SEO company and SEO consultants have actually recognised this fact. This is why for every SEO Campaign a Social Media Campaign is not too far off.

Posted by: Stacey Cosens

Posted on: October 17, 2012 3:46 pm

-

Blogging is becoming an increasingly popular way of interacting for businesses and publishers. Blogging allows personal opinion and a friendly tone as well as opportunity for readers and customers to interact and comment.

Generating new and exciting content is an important tool to gain more exposure in search engine rankings and make you more visible. By interacting with your reader you encourage participation and loyalty as well as debate.

Here are five ways to make your blog more interactive:

  1. Monitor your blog and respond to comments in a timely fashion. Interacting with the people that comment will give more personality to your brand and push further conversation and interaction. In the case of businesses, it projects good customer service and presents you as a reliable and contactable service.
  2. Link your content to social media use. Encourage debate and questions among Twitter and Facebook posts and include comments or questions from followers in future blog posts. This allows you to gain a good idea of your demographic and their expectations as well as presenting yourself as a relatable brand.
  3. Add interactive polls that encourage debate. Polls allow people with limited time to play their part in the conversation and join in. The results will allow you to gather useful information for future blogs and gain an idea of your reader’s opinions.
  4. Tie your blog posts in with relatable current news. By staying current, you show that you are aware of the latest events and increases your visibility as people search for that news. Google News often includes blog posts within its search results and could help you draw in new readers.
  5. Include a mix of media such as video, photos and audio. If you have the available resources it can be another way of attracting new readers via links from YouTube and Google Images. Give photos descriptive names and videos straightforward titles and tags. Using video, audio and picture collages give your blog more personality and allow the reader to get a basic idea if they don’t have time to read through all your content.

Blogs can be an extremely effective tool if they are correctly optimised to attract readers, and can considerably increase the visibility of your brand.

The emergence of social media has truly revolutionised the way internet marketers do in their respective businesses. If we are to rewind to the time when facebook and twitter were not yet in existence, small and large businesses were actually doing the traditional advertising campaigns. It might be a lot slower compared to the present advertising capabilities brought by social media, but that was fair one and the public receive information without having them fooled or manipulated.

 Social Media as Form of Advertising

Today, most business owners are beginning to utilise the power of social media in making their businesses put into the limelight. It is even safe to deduce that all existing companies who know how social media work to their benefits made fan pages where people can like or follow. The potentials for companies to earn a wide audience have pushed business owners to incorporate facebook and twitter badges on their sites.   At first, we can say that these actions of marketers point to a single purpose and that is to shape public opinion. With their respective fan pages where they gained thousand likes and thousand followers, it would appear that many people trust their companies or the brands they are trying to market.

 The Dark Side of Social Media

But here is the other side of the coin, some business owners are now resorting to fool the public by manipulating the number of likes and followers for their brands or companies. This is done by sponsoring people to create different social media accounts such as in facebook or twitter and make them like or follow the page. The controversial part is these facebook like or twitter follow stuffs have been made job posts in various online job freelancing platforms. If we are to analyse these moves, these guys are simply making fun of the credibility of the social media by trying to manipulate their company’s credibility.

 What Matters Most

Basically, there is more about the social media than just relying in the number of likes or followers you get to your page. And it’s one of the things that are overlooked by these business owners. They think that by getting thousands and thousands of likes or followers, they will gain the trust of the public just like every business marketer wishes to. But, they are wrong. Though the number of likes or followers can be a factor to build confidence among the public, the best weapon to win the heart of the public is through content sharing through posts, discussions, and forums where close interactions between the company and the clients are empowered. If business owners only invest in the quantity of likes and followers without building an interactive environment with their clients, then their efforts to pay for people to like and follow their pages will only be futile.

Until there has not been proof that the number of likes and followers has a value to search engine optimisation, then it would be better if these business owners would implement the proven SEO techniques to gain a broad audience where their products or services can be seen to the maximum.

 

If you are one of those skeptics about the power of the internet in delivering fast information worldwide then this article might not be for you. Not that we are discouraging you from reading on but rather we would want you to read through this article and learn a thing or two. Many SEO companies and SEO consultants have added in their list of offered services a service called online reputation management. Many would ask what is online reputation management? Well basically this is a service which involves processes such as managing a company or a persons’ social media account. No we do not downplay the technology quotient of such companies or persons requiring such service, you may be thinking that they might not have enough knowledge in technology in order for them to properly manage their social media account. Management of social media account is just one part of online reputation management.

Areas of Online Reputation Management

Aside from managing the social media account of a person or a company, online reputation management is also focused on providing the following:

1. Conducting Press Release for the Company or Person.

2. Respond to clients or comments made via the social media platform.

3. Increase positive reviews on different review sites.

4. Plan out How to Handle Social Media Crises for the company or person.

Who Needs Online Reputation Management?

Online reputation management is definitely a service applicable for everybody. However, many of those who needs such service are sometimes acquiring such service only when there were damages done to their company’s online reputation. Contrary to what people think about online reputation management, it is a service that should be acquired once your company or personality or business has gone online. The following are the different entities which we think would require online reputation management.

1. Small, Medium and Large Enterprises which brought their business online – one must understand that if a company has already taken their business online they will definitely increase their potential ROI but would also increase the risk of being given negative comments online.

2. Celebrities – celebrities have a high social media following and obviously due to their busy schedule they cannot regularly reply in their social media platform of choice, most of the time delayed response in social media is as good as no response at all, so it would be best to leave it to someone who can monitor comments in their social media platform of choice.

3. Political Personalities – political personalities like the members of the parliament who have created their online presence are the same with that of celebrities where they have the potential to get lots of social media follows, less time to manage their accounts but would require to regularly respond. However, the difference is that they are compelled to reply since they are answerable to their constituents.

4. Other Professionals with High Social Media Following – a high social media following would be tantamount to your popularity, so every professional with such high social media followers also needs online reputation management since whatever they post in their status or in their social media account would be publicly seen by his or her followers, to make sure that their online reputation is kept properly professionals offering online reputation management must be acquired.

Conclusion on Online Reputation Management

So do you need online reputation management?  The general rule of thumb is that it depends on your purpose for opening an account in a social media platform, usually, social media accounts created for personal use and allows interactions only for family members and close relatives do not require any online reputation management. For those who utilises social media for business and to interact with a lot of people such as clients, fans and constituents then online reputation management is for you.

 

Posted by: Ben Austin

Posted on: July 6, 2012 10:32 am

-

Long gone are the days when social media was an optional route to a successful business. In today’s heavily social media-driven world, you can’t browse the internet for more than 30 seconds without seeing an abundance of Facebook or Twitter links. Millions of pounds are invested into social media websites to help build links, brand/company awareness and generate more traffic even though the rewards are often overlooked.

Social network sites have a global reach of 22% (400 million) of the population and the UK itself has over 30 million unique Facebook users. Twitter is also on the rise and in a big way with the number of unique users now standing at 26 million- more than double since last year of 12 million.

So how can you fully utilise this 21st century marketing tool? Here are a few guidelines:

Understand What Social Media Does

Everyone knows what they are, but without full recognition of how social media sites operate and what they do, you cannot expect to gain the most out of them. The first step is to place yourself into the shoes of the consumer; how do they use social media? There are also an array of courses and conferences you can attend to help you better your SM knowledge.

It is most vital to remember that unlike advertising, using SM for SEO is a long-term investment and may not land you immediate results.

Use It Properly

Social media outlets may appear to be less formal but this doesn’t mean it’s less effective or a less important SEO tool.

The most common mistake amongst professionals using SM for business is not having a professional attitude towards it. Many businesses actually harm themselves by reducing their professionalism, lowering their tone and generally putting less effort into their SM outlets.

Before you begin your social media campaigns, draw up a strategy detailing your expectations of what you want to achieve by using the tool. Without a clear route and focus, your SM will be scattered and incoherent, which will only confuse your targeted audience perhaps costing you business.

Give Some Free Advice

Everyone loves something free and freebies can boost brand awareness and encourage returning customers. When you are writing a blog post, tutorial, guide and so on, post a link to it on your social media sites telling your audience about it. Helping your customers by providing free information about common and important issues should in turn lead to an increased SM success rate.

Measure ROI Of Social Media

It may be a mystery to most but there are ways of monitoring your social media investments. Measuring your SM performance can be achieved through using existing web analytics and metrics tracking.

Establish your Key Performance Indicators (KPI) keeping in mind the following:

-          KPIs must explain how SM marketing increases value to your business

-          KPIs must work alongside your SM strategy to ensure that the marketing is focused on improving your business

Keep Ahead Of The Game

Make every effort to keep up-to-date with all the new developments on every-changing and improving social media networks. Leading experts of your industry will no doubt be attending seminars and conferences about social media, so consider doing the same if you want SM to have the maximum success possible.

*Figures of social media usage courtesy of ‘We Are Social, January 2012’ survey

 

Posted by: SEO Positive

Posted on: May 22, 2012 3:28 pm

-

So you’ve set up your newest social media profile, be it with Facebook, Twitter, Google Plus, LinkedIn or another of the vast number of networks cropping up across the web. You’ve uploaded your company logo, started putting together your photo albums and you’re even frantically adding friends and family to try and get the ball rolling, but how do you go about selling your business to your consumers and crafting a slick, professional, and, above all, convincing company bio?

You need to persuade potential customers to spend their money with you in the following ways:

Grabbing their attention

Engaging them

Reassuring them

Selling to them

Though company bios are often overlooked in favour of all the witty posts, eye-catching images and other colourful media found on your social media profile, they’re often the first port of call for users who have never come across your company before. This is why you need to spend some time crafting copy that communicates your brand effectively and doesn’t intimidate or alienate your potential customers. Below I’ve listed a few dos and don’ts to bear in mind when writing this short but crucial piece of content for your business page!

DO:

  • Use simple and clear language: Don’t dumb down specialist terminology and isolate users that DO know what you’re talking about, but be sure to fully explain your products and services to those who may not know a great deal about your industry.
  • Keep your bio informative but succinct: Users don’t want to sift through paragraphs of self-praising waffle. Make sure you mention key details, don’t exceed two or three paragraphs.
  • Include mission statements: Relevant, punchy and to the point, mission statements give consumers a better grasp of your core values and objectives as a company and should be included where possible.
  • Include a call to action: Point users in the direction of more information where possible. Lines like ‘check out our website for more information’, ‘call us now for advice’ or ‘get in touch with our sales team for free quotes’ are persuasive but not too pushy and encourage prospects to visit external sources.
  • Proof-read your company profile before you publish it: Get a friend or colleague to double-check the text for spelling mistakes and grammatical errors. The finer details count!

DON’T:

  • Make your bio an opinion piece: Statements like “we’re the best provider in the entire market” only worked if backed up by an impressive list of awards and accreditations. Keeping your text factual and informative will earn the trust and respect of the user.
  • Make your copy too sales-orientated: Naturally, you want to persuade users to buy from you. Why else would you spend so much time building up a presence in the social community? Remember, though, users are savvy, and they’ll quickly discard any content that comes across as too ‘salesy’.
  • Use block capitals: AN EXCESSIVE USE OF CAPS LOCK WILL SET YOUR READERS ON EDGE. Don’t scream at your consumers – hold onto their attention by writing great copy instead!
  • Use too many exclamation marks: Again, avoid trying to get your point across by over-using these!!!
Authors
Categories
Archives
Blogroll