Posted by: Stacey Cosens
Posted on: March 27, 2013 1:03 pm
According to a recent Google study in partnership with Nielsen, three out of four mobile searches trigger follow up actions. These could be actions such as further research, a store visit, phone call, purchase or word-of-mouth sharing. On average, mobile search will trigger at least two follow up actions.
77% of mobile searches occur at home or at work, while 17% are on the go. Shopping queries are twice as likely to occur in store.
Taking these statistics into consideration, it is important to be aware of the impact of mobile search to your business. 55% of conversions such as a store visit, phone call or purchase happen within an hour, so the information and usability you provide mobile users is extremely valuable.
With these statistics in mind, your mobile site usability is incredibly important. Customers need to be able to find the information they need quickly and easily on a smartphone so they are aware if you supply what they need.
By making sure you have a mobile website or a website compatible with mobiles you have a hugely beneficial advantage when it comes to converting searches and website visits into conversions and sales.
You also need to think about integrating mobile search into your PPC and natural SEO campaigns, so you are visible to mobile searchers. The recent launch of Google’s Advanced Campaigns allows for advertisers to focus campaigns depending on the device and locations of potential customers – meaning that you could focus your mobile search campaigns on the most valuable customers.
Mobile search is now more important than ever, and it is becoming increasingly vital to make sure you’re website is integrate.
Posted by: Stacey Cosens
Posted on: March 11, 2013 4:37 pm
New research by Bunnyfoot has revealed that 40% of consumers are unaware that Google Adwords are adverts. 41 out of 100 individuals did not know that the champagne coloured box was paid-for adverts and instead believed they were the most authoritative links – highlighting that many consumers are unaware of the difference between paid and organic search listings.
81% of users clicked on Google Adwords listings as opposed to natural rankings, proving that PPC could be a valuable investment for businesses.
According to previous research from 2011 by Group M UK and Nielsen – women are more likely to click on paid search links. It also showed that the older someone is, the more likely it is that they will click an ad, with the most prevalent group over the age of 55.
This new research should make marketers aware that there are consumers on the internet that aren’t aware that adwords are ads and begin to consider it as an addition to their search campaign. The obvious benefit of PPC is that you’ll likely see much quicker results and you’ll find yourself on the front page as soon as it’s all set up.
For businesses that want quick results, PPC could be the answer and is a great option if you have the budget and resources to support it. Yet if you can no longer pay for PPC, you’ll disappear from the front page.
However, natural search is hugely valuable and with the right kind of campaign can show impressive work over weeks or months as well as maintaining a high ranking if done well. You’ll also attract visitors that avoid search engine ads.
Whether you choose to focus on one campaign or both, working on a search campaign is vital to remain ahead of the competition.
Posted by: Stacey Cosens
Posted on: February 19, 2013 3:26 pm
Last week, Google announced that AdWords would be introducing Search Funnels data.
The aim is to show how users search for products before converting, allowing PPC managers to make informed decisions in Adwords and get the most from their campaign.
Google has introduced search funnel columns to add to a campaign, ad group, keyword and ads tabs. The conversion tracking is a particularly helpful new function, allowing users to add columns for many common search funnel metrics such as assist clicks, click assisted conversions and assist impressions.
This means that now PPC managers will be able to see the assisted conversion metric and help ensure they are not missing out on opportunities when optimising keywords.
Basically this now means it is much easier for PPC managers to understand what keywords might lead someone to their site eventually and lead to a conversion, even if it is not the last keyword they search. This paints a picture of the journey a consumer is likely to make to hunt out a service or product.
The news comes shortly after AdWords announced that it would be introducing Enhanced Campaigns, allowing advertisers to target people based on the time of the day, location and device they’re using.
The service enables PPC managers to manage everything in one place rather than working on and comparing several different campaigns.
Posted by: Stacey Cosens
Posted on: January 28, 2013 9:41 am
Recent research released by Covario has revealed that investment in PPC is increasing. The research looked at fourth quarter global paid search analysis and reported the spending on PPC advertising by businesses throughout the world.
In the fourth quarter, paid search was fifteen per cent higher in 2012 compared to the same time in 2011 and on top of that overall annual spending on paid search last year was eighteen per cent higher than in 2011.
Europe’s search spend grew by ten per cent year-on-year during the final quarter of last year, while the America’s increased twenty-one per cent and the Asia-Pacific increased by thirteen per cent.
This adds to mobile PPC’s spectacular increase in the paid search market, that rose by thirty per cent in the fourth quarter, year-on-year.
Part of PPC’s meteoric rise could be attributed to its instant impact, helping sites get noticed above the competition. By paying for your search advertising, you eliminate the time and patience associated with natural SEO, obtaining top positions almost instantly. Not to mention no pesky algorithms to watch out for!
In a culture when time is limited and people want instant results, it is no surprise paid search is enjoying success. Marketers want instant success and consumers want to find what they’re looking for fast.
Posted by: Kerry Sheahan
Posted on: January 8, 2013 12:48 pm
Do you work in the digital marketing sector? Have you been putting in longer hours? Gone that extra mile to satisfy your clients? All without feeling like you’re enjoying the benefits? If so, you’re not alone.
A new study has shown that almost 90% of digital and design agencies believe their clients now expect more work for less money. The design Industry Voices Report interviewed 500 agency staff, finding that 80% of participants claim their clients’ budgets have been reduced and more than two thirds said clients expect more work in pitches for free.
So what impact does this have on those affected? Whilst clients need to ensure they’re getting their money’s worth in order to balance their finances, it is equally important for digital marketing agencies to make sure they are turning over enough profit to survive.
The answer appears to lie in compromise. Demonstrating to clients that you are more than capable of achieving tangible results within a reasonable timescale, as well as going out of your way to meet demands should be enough to convince them to stay. Any further, unreasonable requests are unlikely to be met by another company that is as successful at what they do, which should persuade clients that they are in the right hands.
What’s also interesting is that the same report also suggests that agencies are experiencing a huge turnover in staff and relying heavily on freelancers. 61 % of those surveyed said they are employing less permanent staff. This in itself could be contributing to the problem. A significant lack of staff will always make it appear that more work is mounting up and non-permanent staff and freelancers will naturally take longer to complete work as they will be less familiar with the clients and tasks in hand.
Posted by: Ben Austin
Posted on: November 13, 2012 4:07 pm
The world of social media crosses boundaries, this is because it is not limited by the geographic location of a place, the idea of social media is to allow one person or user to connect with virtually everyone and anyone in the world, as long as he or she is of course a user of the same social media network. It is because of this vast reach of social media that many entrepreneurs have taken their marketing strategy beyond the traditional ones. By conducting online marketing strategy using social media they have found a cheaper way of advertising their products or services where their reach is not limited locally but rather reaching a worldwide audience.
Take Social Media Management Global
If you are one of those who would like to take their business global by way of advertising through your social media network then you will be tapping a huge source of traffic and potential buyers. In doing this you will be able to increase your visibility online and will have the chance to gain an increase in your return of investment.
Things to Consider
Taking your social media presence Global of course does not have the same considerations as when you are conducting social media management where you target your local clients. There are several factors that you should take into consideration before you can make proper social media management that would reach a global scale. The Following are some of the said factors for you to consider.
1. Time Zone – since you are going global you want your every post to be seen by a lot of people in your network. If you have people in your network who are not from within your locality and are actually living abroad then you have to take time zones into consideration. When you post your advertisement via your social media network you have to be sure that your target countrys’ online community are online, your efforts would be futile if you post your advertisement on the time when everybody or majority of the population of that area is asleep. Learn the time zones and make sure you find out when would be the best time for you to post in order to capture the attention of your potential clients.
2. Type of Social Media Network – you might think that Facebook is all you need when it comes to social media marketing. This is where you are wrong, because Facebook has not yet penetrated some countries. Take for example in China, where Facebook is not even in the top three social media network, maybe it has something to do with the fact the Facebook actually is banned from China. The point however is it is better to do your research first rather than having your online marketing efforts go to waste just because you were using a social media platform which is not popular in a particular country that you are trying to advertised your products or services.
3. Language – of course some of your probable clients in other parts of the world would like to read posts that they would understand, this is why although English could be considered as the universal language online, it is better to also have your posts be translated using other languages preferably the language being used in the country that you are trying to target for your social media campaign.
The importance of social media marketing have been regarded as an essential part of online marketing and every SEO company and SEO consultants have actually recognised this fact. This is why for every SEO Campaign a Social Media Campaign is not too far off.
Posted by: Ben Austin
Posted on: November 12, 2012 9:27 am
Google just recently updated Page ranking for all websites and of course many SEO Companies were happy to see their rankings go up and some are actually sad because their rankings went down. On another note there are some who would not care about page ranks and would rather focus more on their SERP or otherwise known as the search engine results page ranking. This therefore started the debate on what is really important increasing Google’s page rank for your website? Or climbing up the rankings for the search engine results page?
What is Page Rank?
Page rank is a patented ranking system from Google, developed by its founder Larry Page, this focuses on evaluating the value of a webpage based on its relevance and authority. The page rank basically ranks websites from zero to ten where ten is the highest value. The page rank of a website relies heavily on the following factors:
1. Link Quality – a website must link to your website in order to gain a page rank but with Google Penguin algorithm there is already a strict requirement that the link going to your website should be of high quality, which means it must be relevant and it must also be an authority site thus the higher the page rank of the site linking to you the better.
2. Structure of the Website – your website must also be structured in a way that it is easily crawled and that the links within your site are connected based on relevance. Every page in your website must be linked properly with each other and no web page in your website must stand alone.
What is SERP
The Search engine results page ranking on the other hand is focused on the ranking of your website on the search result page based on the keyword that you have chosen to optimise your site. As for Google and other search engines the SERP depends on a lot of different factors. For Google specifically, there are said to be more than two hundred ranking factors and every algorithm introduced by Google seeks to refine their ranking of the websites in the SERP. Among the ranking signals or factors for Google is said to be the site’s page rank, site structure, content development quality, loading time and even social media signals such as the plus one from Google Plus.
So which is More Important?
Focusing on your sites’ SERP does give you the advantage of having to drive traffic to your site based on the rankings you have. If you are able to reach rank one on page one of Google for a very difficult keyword then you have a huge advantage of getting traffic, where as we know traffic also equates to your websites’ possible revenue. As for page rank we believe that this is a strong ranking factor which means that in order to push your site further up the SERP ranking for Google it would be necessary to also increase your websites’ page rank, however SERP should be of your primary concern and if you do that you would automatically put your Page Rank into one of your sub-priorities.
Posted by: Ben Austin
Posted on: October 30, 2012 11:47 pm
Content is said to be king, of course for a search engine optimisation consultant or company one must always qualify the statement. This is because content is already being scrutinised by the search engines in general before it actually is considered as such. The quality of content plays a big part in saying that the content is actually king. Gone are the days when content is being duplicated, replicated and or spinned to produce multiple copies of an original content. Today, with the incorporation of the Google Panda algorithm content should always be of the highest quality. It should be written in such a way that grammar and spelling is never compromised. This is why content developers have gained popularity since there is really a need for the website owners to develop great content.
How To Develop Your Content
1. Think of Your Audience – when conducting article writing you have to put your audience into focus. Write the content according to their needs and not according to yours. Your content must always be relevant to the niche that you are targeting and not divert away from such focus. Your ideas should be put into focus with relevance in mind.
2. Write Using Proper Grammar and Spelling – the language you have chosen to write your content does not matter, what matters is that you are to write such content using correct grammar and spelling based on the language you are using. Make sure that your content is written in proper grammar and spelling and also you have to make sure that your content is cohesive enough that they actually convey information or a thought instead of sounding gibberish.
3. Make it Interesting – aside from putting your niche or audience into focus write the content in an interesting manner. If it were information about your site, write it as interesting as possible. For a blog content how to’s or information that you think your audience would be interested in would be the content that you should be writing.
4. Call to Action – of course there is also a need for your content to engage your readers, whether to ask them to purchase your product, comment on your post among others, you have to call your audience to action. Engage them and make them do an extra action based on your desired goal.
5. One of a Kind – You should also make your content one of a kind, or at least it was not just copied from another resource. Duplicate content is being penalised by the search engines as their way of protecting the intellectual property of the different content developers.
Writing a great content is essential nowadays as the search engine optimisation arena is fast changing into favoring quality content over contents that were spinned or those that does not convey any message.
Posted by: Ben Austin
Posted on: October 23, 2012 4:23 pm
For a lot of search engines giving the best user experience is one of the ranking factors, that is being sought after by SEO companies, where such is of course broken down into several aspects. One of those aspect is the websites’ page layout, it is believed by search engines especially Google that the page layout must show the content of a website rather than giving every site visitor the runaround. This is why Google has released an update to its algorithm dubbed as the page layout algorithm.
The Reason For the Update
One of the major reasons why Google has incorporated the page layout algorithm in their search engine ranking factors is the fact that the company has received several complaints about websites ranked in their search engine results page which does not outright display the content users want. For example, a user searched for a particular website using a specific keyword via the search engine and after being given the search result, clicks one of the link to a particular website. However, such particular website has a page layout that was structured in such a way that the actual content is already being swarmed by different advertisements which of course does not give a good user experience.
Therefore, in order to make sure that Google search engine results page would not foster such practice in a websites’ page layout, they have de-ranked websites’ that utilises a page layout that does not show their content above the fold and have utilised ads instead.
Are Ads Above the Fold Bad?
According to Google, they understand that placing advertisements about the fold are the ones that converts best, this is why the page layout algorithm only seeks to penalise websites that uses too much advertisements above the fold that it already is covering up the content of the web page making it a lot more difficult for a site visitor or user to locate the information or content that he or she needs.
Total Effect and Solution
According to Google the total global scale of websites that would be affected is around one percent, which means that one in one hundred websites will be affected. Among the different algorithm changes by Google this might be the easiest search engine optimisation problem to solve, if you see your content being pushed down below the fold and only ads are seen above the fold of your website then it is time for you to redo your websites’ page layout, and make sure that your content is highlighted by pushing it upwards above the fold which could be done by removing or resizing your advertisements.
Posted by: Ben Austin
Posted on: October 22, 2012 5:03 pm
According to many SEO Companies when you conduct search engine optimisation campaigns you should forget SEO. Before you react of course allow us to quantify the statement. During the start of online marketing search engine optimisation was one of the most sought after strategy in order to gain traffic for their website. However, as time goes by many people have started to feel lazy in conducting SEO campaigns that they have relied on software and automation tools in order to conduct their content development and link building processes. Thus, black hat SEO strategies were born. Black Hat SEO is a combination of different SEO strategies where it’s purpose is to manipulate the search engines into thinking that such websites are better optimised only to find out after a closer look that the links and contents that were developed were actually of low quality and does not give great user experience.
One search engine, Google seeks to change that and in pursuit of their goal to make sure that their search engine results page return only the most relevant and accurate search results they have updated their search engine algorithm at a regular basis until they have developed the Google Panda and Google Penguin algorithms which were developed in order to combat low quality content and links respectively.
This makes the SEO strategy that people came to know to now be obsolete. If during the early days of SEO people seeks to create lots of contents and try to create lots of links, according to present day SEO this is not always the case. According to them in order to make an efficient SEO campaign one must forget SEO this does not mean that you have to forget the tenets of search engine optimisation, rather, it means that you have to change your mindset or perspective about search engine optimisation.
If during the early day you consider SEO as a process of gathering contents and links and focusing mostly on the quantity of links you must now look at SEO as a process of gathering quality links, regardless of the quantity as long as your links or contents are of the highest quality then your site is considered to be properly optimised.
Forgetting SEO means forgetting the old ways of implementing search engine optimisation, SEO is not dead it just evolved to a more challenging form but this time this form allows little or no room for any black hat search engine optimisation techniques.