Posted by: Ben Austin
Posted on: July 20, 2012 3:43 pm
Those in the Search Engine Optimisation (SEO) business will be more than familiar with SEMrush as an SEO tool. However, SEMrush have recently launched a new tool called GEO, working alongside Google AdWords to focus specifically on the geographical element of SEO- where to find potential customers for your SEO business. The new software will benefit SEO businesses that are looking to pad out their client list.
How To Use GEO?
- Simply imput a location/postcode and search radius (you can also search via industry type) and SEMrush GEO will provide results of a company’s website, address and telephone number. You will also be able to find out relevant AdWords information (traffic price, traffic price average) particular to that business. GEO also produces a brief graph of AdWords traffic price spanning the last four years.
- Once your search terms have been entered, GEO will then provide a brief randomised selection of results as well as telling you how many AdWords advertisers are located in the region you searched (based on the postcode and radius given).
- Users can then click on the numerical values for the traffic prices of each company to be taken to the SEMrush Ads keywords report (only SEMrush pro users will be able to view the whole report) .
NOTE: You will not be allowed to view all of the results instantly but if you click ‘Order This Data’ you can apply for it by filling out a quick form (name, email, contact number and reason for request).
SEMrush GEO will help SEO companies expand their customer base as well as their reputation in the search engine optimisation business- this will not happen overnight of course but establishing your SEO business in the local area first should lead to greater awareness of your brand further afield.
Posted by: Ben Austin
Posted on: February 2, 2012 1:28 pm
Time and again we need to be reminded on the benefits of search engine optimisation. Many businesses have been inquiring about this method of marketing their business but most of them seem to need to be well informed about search engine optimisation before they actually acquire SEO services. Since this type of marketing is not the same as any traditional advertising or marketing many start-up businesses are apprehensive in acquiring such search engine optimisation services. This may also be due to the fact that search engine optimisation is not initially tangible and its effect could be felt only after several months or when the search engines have already indexed and ranked the website high in the search engine results page. Unlike the different marketing methods using the tri-media like television, radio and print where the advertising method is instant and thus instantly tangible.
So what exactly are the different benefits that SEO can bring to your business?
1. Brand Recall Will Be Higher – since your site is up there in the search engine results ranking page those who visit your site and those who just see your site may easily associate your site with their keyword entry, thus associating it with a particular brand increasing brand recall.
2. Increase Traffic and ROI – since your business website is going to be ranked high if not first in the search engine it will definitely have a lot of visitors and thus increasing the number of potential customers thus an increased possibility of ROI.
3. SEO Creates a Positive impression In Your Business – Since your site is ranked first or high in the search engine results page your visitors will be able to associate your site with reliability thus creating a positive impression about your website.
Those who finally resort to acquiring SEO services have been reaping multiple benefits and they find out that the return of investment is greater than the actual investment. It only requires a little patience and of course a great SEO Company to handle the SEO campaign.
Posted by: SEO Positive
Posted on: August 20, 2010 7:45 am
The process of search engine optimisation is a very tedious process and it requires a lot of your time as well as resources. For an SEO company or an SEO consultant having the knowledge about the search engine optimisation process is just the beginning. Another thing that should be taken into consideration is the fact that SEO companies and SEO consultants must also have applications or software that would help them in efficiently gathering data needed for their SEO campaign. Gathering data when done manually, such as keyword research or search engine results page ranking detection would be very tedious and would take a lot of your time. It is because of that fact that manual data gathering process is a very tedious process that it is imperative to create or to devise other ways in order to efficiently gather data needed for the SEO campaign. Many SEO companies and SEO consultants would therefore resort into purchasing several software applications or tools that would help in their campaign but for those SEO consultants or SEO companies that do not have the financial resources to purchase enterprise class SEO software applications there are free alternatives that are made widely available online. Whether it be a paid or a free SEO tool what is important is to utilise the tools that would generally accomplish the required specific task, the following are the common SEO tools that is commonly used by SEO companies and SEO consultants.
- Keyword Research Tool – the basic or the foremost and fundamental strategy or technique in SEO is to research for the keyword that you will be optimising. This is a basic method because of the fact that the keywords are utilised by search engines as the category where the website is going to be indexed this is why researching for the keyword is important. However, since there are several possible keywords if not hundreds of keywords looking for a viable keyword may be difficult this is where the keyword research tool application is going to be very useful.
- SERP Rank Checker – entering your chosen keyword in every search engine and checking for your websites’ rank is also another tedious process. This is why the search engine results page rank checker tool would be very useful.
These two SEO tools are just some of the most common tools that an SEO is using which of course can be beneficial in data gathering for an SEO campaign.
Posted by: SEO Positive
Posted on: May 28, 2010 10:26 am
SEO Positive have been reviewing Caphyon’s Advanced Website Ranking Tool recently and we have to say that we are very impressed with the over all quality of the reports. But what and who are Caphyon? Caphyon are an independent search engine optimisation moderation business that sell there website ranking software to clients such as Apple, Amazon, Sony and Siemens to name a few. With clients such as those on board a bad word can’t be said about the very impressive piece of software they have for sale.
The advanced web ranking tool has capabilities such as search engine ranking checks, Keyword research tools, link popularity tools and even a link manager. These are just a few of the tools they have to offer in this massively helpful tool.
We’re going to review each of our favorite features of the Advanced Website Ranking software, and firstly we have found the keyword research tools to be the most useful as it offers a total breakdown and current position of each of your chosen keywords, it even estimates how many searches there are likely to be for that chosen keyword, which is great for our clients as it helps us optimise any website for a lower budget, rank faster and cement there websites positions in the search engines.
But this isn’t just a singular tool, for increased accuracy they’ve cleverly tied up a few fantastic tools to give you the most accurate report for your keywords, as well as offering current positions the tool has a trend monitor so that your website keeps up with current search engine heuristics and niche markets.
Our second favorite tool in the website ranking tool is the Google AJAX API, allowing us to give precise ranking positions for specific keywords for each one of our clients. Which is great as it keeps our profile on the website totally transparent. Which both our clients and SEO Positive love, having the ability to offer keyword research tools without having to alter a website makes search engine optimisation much easier for the client and us here at SEO Positive.
And lastly, our third favorite in the top 3 features of this beautifully crafted piece of kit is the ‘human emulation’ This clever tool will emulate a human using a browser to almost trick the search engines into giving you results in real time, as API’s don’t often reflect the actual web results this offers you totally accurate reports based on the web results that your search term returns which makes your reports very accurate without the hassle of having to manually perform all the searches and collating a report from scratch based on your results
Overall the web ranking tool is a very good piece of software and almost a must for any aspiring SEO company and we give it a firm 9 out of 10 and would recommend it to anyone looking at optimising there website.
We also put a fair amount of time into reviewing the link manager tool that Caphyon have to offer amongst other superb ranking tools, and this was a particularly exciting concept for SEO Positive, as we understand, as an SEO company the monotony of link management and link monitoring.
We’re again going to review our top 3 favorite features of this piece of software, and firstly our favorite feature is the domain quality tool, when link building it is important to only get links from websites that are relevant, active and have a good page rank, what this tool does is it gives you a report for a singular or multiple domains that you either own yourself or websites you’re planning to link to or receive a link from to ensure that you only trade links with respectable websites if you’re running a reciprocal link campaign or you’re link building for any website. We personally find this tool saves us many hours of work at SEO Positive as we do not need to manually go through results, reviews and the websites history to check how well the website is, was and will be doing in search engines.
Our second favourite feature of the advanced link manager software is the ‘find link partners’ tool, this saves many hours of research and Google-ing to find potential link partners, the tool performs a search on search engines and uses the results to give you potential link partners. The tool doesn’t just pick the top 10 sites and give you those though, it uses the most advanced search criteria possible to give you the best matches to the site you are running the link building campaign on.
And lastly, the third favourite of this tool is the on page analysis tools that come with this software, on page SEO is very important and because of this its incredibly important to get everything as perfect as possible first time round. The tool has a multitude of different ways to analyze pages for analysis. You can enter a URL and the tool will scan top level links for analysis or add URI’s to be analyzed.
Once analysis has been completed you can put a report together including details such as page rank, meta tags such as keywords, description, title and autor etc and the number of outgoing links. It also benchmarks your website giving you a response time and size of the current page offering a report of how to further optimise your web page.
But our favourite part of this tool is being able to check competitor’s websites both of our clients and competitors of SEO Positive.
All in all, after reviewing this piece of software, we will again give it a sturdy 9/10 for its overall useful-ness.
On conclusion both of these pieces of software are great to have and incredibly useful, they save SEO Positive a priceless number of hours and the reports we give to current, new and past clients are very detailed and after feedback from clients. They are very happy with the quality and detail of these reports. Caphyon have done a fantastic job at offering a totally transparent piece of reporting software available at a reasonable price to anyone.
Posted by: SEO Positive
Posted on: March 1, 2009 11:31 am
Page rank is the type of numeric value that shows how important a web page is on the internet. Many famous search engines like Google figure when a web page links to other page, so it is an efficient way of casting vote for another page. The ranking of the page is based on the casting of votes, the more votes a page gets, the more importance and attention are directed to this page. In this way, Google determines the importance of the page from the votes, cast for this page. The importance of each vote is taken in to notice at the calculation of page rank of the page. We can say that page rank is the effective tool of Google way of determining the importance of a page. It matters a lot because it is considered an important factor that Google employs for the ranking of the page in search engine results.
Page Rank technology of the Google plays the major role in showing web pages in search engines. Getting insight into this ranking system helps e-commerce merchants to get improved search engine optimization which is ideal for increasing traffic of website. A reliable SEO Company can help you in understanding the working process of page rank. It is proprietary a type of mathematical formula that Google employs to calculate the importance of the web page based on coming links. The algorithm of page rank assigns a numeric value to each web page that is the URL’s Page Rank.
To evaluate the worth of the page rank, we need to check its premise and how accurate it looks. Many SEO firms like SEO Positive Limited and others apply different Page Rank algorithms in getting advantage from this effective SEO tools. Generally Page Rank says that if a page links to other page, it acts like casting a vote which is a good indication for other page.
If many pages link to other page, it has a lot of votes and the worth of this page should be higher. The underlying implication is that people prefer to link pages they regard are good. People like to link to following types of pages like: Reciprocal links-It indicates that link to my page and I will link to your page. Link requirements- the use of our script means to place a link to your page or we give you a reward due to linking to our page. Family and friends- this is my father’s site, my pets ‘site and many more. By using Page Rank technology, we are able to get prominent preferences for our site.
Posted by: SEO Positive
Posted on: February 7, 2009 7:17 pm
Recently we have added 3 new tools to our website to complement our existing 5 tools. The tools that we provide on our website help our customers, and others interested in natural, and ethical search engine optimisation to understand what is being done to their site, and what needs to be done to obtain higher rankings.
The 8 Tools that we have on our website will give you information about your site that the search engines use, but is not available when viewing a website in normal mode. The Tools include:
- PageRank Tool
- Link Popularity Tool
- Keyword Density Tool
- Domain Age Tool
- Alexa Rank Tool
- Keyword Difficulty Tool
- PageRank Prediction Tool
- Spider Simulator Tool
Posted by: SEO Positive
Posted on: January 25, 2009 5:43 pm
We have added a new tool to our website today. This tool is free to use, and will help you find out information about your own website.
We have added a link popularity tool to help you with your SEO campaign on your website. This tool have a couple of major purposes to it, and will assist you greatly in your search engine optimisaiton of any site on the internet. We ourselves use this tool to help us with our own SEO projects for our clients.
The link popularity allows you to firstly look at the top 1,000 links that are pointing to your competitors sites, so you can check on who is pointing to them, and see if you can also gain a link from that source, then not only will you end up with all the links that your main competitors have, but you will have other links that you have added along the way too. This tool has seen many websites to the top of the search engines. It saves masses amount of time, having to source places to get links from. Just see where your competitors have them from, and do the same thing, bt you need to add a little extra too, to beat them.
The other thing this link popularity, SEO tool help with, is looking at the links on your own site, ensuring that the directories you are submitting to are linking to you, and to ensure that any sites you sponsor are still linking to you for as long as they promised they would.
Use this tool smartly, and you could save yourself alot of time and effort in the long run.
Posted by: SEO Positive
Posted on: January 2, 2009 8:10 pm
Create A Tool or Theme
If you create a tool on your website that helps other people, or that is interesting then people will link to it, they will tell their friend, and they will tell their family.
We have a few tools of our own. We have built a Link Popularity tool, Keyword Density tool, PageRank tool, Domain age tool, and we have an Alexa Rank tool all to help our clients and others see more detail behing the scenes of their website. We will be adding more tools to our list in the near future, so please look out for them. We also have this SEO Blog that is a useful resource to people who are interested in learning more about SEO.
Once you have gained the tools on your website you then want to get people who will be interested in them to use them. So now you need to market the tools. This will have to be left to another post, however one way would be to find a forum, or bunch of forums in your industry (who would be interested in the tools) and make a short post about your tools, inviting them to go and use them at your website.