Posted by: Ben Austin

Posted on: September 14, 2012 3:20 pm

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Google News has been one of the great platforms where you can make your site visible to users. Its existence is becoming more and more relevant as the number of website owners and internet marketers are growing everyday which makes the competition to win the topmost rank a lot tougher. This leaves everyone to do everything they could to make their sites search engine optimised. In this light, Google News has shared some insights on SEO and ranking factors which you can apply for your benefit.

One of the things you need to follow when we plan of submitting your news to Google News platform is to make your submission the soonest possible. After you published your articles on your own site, you can then have your articles submitted to Google so that the articles will be readily extracted and be crawled immediately. By doing so, you can increase your publishing capabilities and power. Since those articles which are most recently published are the ones likely to be processed, you have to keep your submissions very early.

Other than submitting your news articles as recent as you can, Google News also stipulated that you have to make your news site map submitted to Google. This needs you to register your site via Google webmaster tools so to have your site verified as well. By having your site included in Google News, you can already make the news features enabled on your site and Google can have your news articles submitted crawled easily and quickly.

To continue, it has also been said that Google recommends that you include only those URLs which have been most newly added in the news sitemap. This is because Google will not include in its next news crawl the old URLs. However, you need not worry if you have included older URLs since you won’t be penalized not unless you are found to be spamming. Speaking of URLs, it was also suggested that the URLs you are to use in the sitemap are unique and permanent. Reusing of URLs can make the news crawl difficult and it would be hard for Google to classify your stories then. Plus, you have to include at least three digits in your article URLs. Here, you must see to it the number combination in your URLs won’t spell identical to the format of a year.

In addition, it is also asserted that you have to maintain the cleanliness and organisation throughout your article body. This is due to the fact that Google will actually reject your article if its body is fragmented by many content which is not related to your article. That is why Google advised to place your article body near the title in its published form.

So that it would be easier for Google to crawl your news, it is also recommended that you have to display the publication date very visible on the HTML page. Its most preferred placement is in between the article body and title.

Basically, Google News has a lot more to say on this regard. But for a smooth beginning, the above insights on how Google News takes its role in making your site search engine optimised would be enough to get you started however you also have to make sure that the quality of your article writing or content development is worthy of being placed in Google news.

 

 

 

Posted by: SEO Positive

Posted on: June 11, 2009 7:15 am

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First of all for lack of better words “lower search engines” does not mean low quality instead the connotation should be those in the lower ranking in terms of internet share from users, wherein except Google its about pretty much every search engine from Yahoo to the lowest ranking search engine. Having that issue out of the way, the question looms why do we have to give importance to the “other” search engines? Why not just focus your energy in getting a first page rank in Google and let a domino effect happen with regards to the “other” search engines? Well one rationale for focusing on lower ranked search engine is because of the stringent competition over at Google land, every website and every SEO company and SEO consultant has been targeting Google because of course of the fact that it have the most number of shares with regards to internet users in the field of search query. Google being the number one target of SEO’s have made the other search engines free for the taking. This, aside from the fact that lower ranked search engines when combining all their shares in internet users utilising them it can still increase your businesses’ visibility over the web and consequently increase your conversion rate. Imagine this data, according to the latest survey, Google has around sixty-four percent (64%) of share in internet users in terms of search query, the remaining thirty eight percent (38%) belongs to Yahoo and the other search engines, focusing on the thirty-eight percent will still give you a large amount of internet users globally which you can expect conversions without much competition unlike to that of Google.

Having established the importance of the other search engines let us now take a closer look on what Search engine optimisation techniques are applicable or are recommended for SEO’s to utilise. The first strategy that SEO’s can utilise is the efficient use of keywords. The approach is no different from your Google strategy approach. SEO’s must first research the best keywords to target in order to make your site competitive in terms of Search engine optimisation. To couple with this strategy utilise the keywords in the title of your web page, most Search engine optimisation practitioners have observed that most lower ranked search engines give considerable weight to the web pages’ title.

Second build your links by creating back links. This is also applicable with an SEO campaign for Google. Back linking entails several types of process with one goal to have a website add a link to your website. This can be done through link exchange, forums, blogs and article writing one thing that you have to remember when dealing with back links that you have to make sure that the site linking to you is the same or similar with your site content.

Third be patient, always observe your websites’ ranking and incorporate a tracking system so that you can monitor your website’s progresss tht helps you to see which area requires a more intensive focus of your SEO strategies.

Posted by: SEO Positive

Posted on: June 8, 2009 1:28 pm

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Reverse engineering is a process where a certain product is taken, broken down to its components for purposes of understanding how it works and how such product functions or how it came about, created or developed. This process is a very tedious process but it rewards the patience of the person or company who does the reverse engineering process. In the field of search engine optimisation the process of reverse engineering can also be applied. It is a known fact that most websites and its corresponding niches have already been pioneered by some webmasters that makes the chances of webmasters and SEO’s who are just about to start with the same type of website and the same type of niche very slim in getting a good rank in the different search engines. This maybe the negative side of starting late on an online business and not pioneering on a specific niche but all hope is not lost of course because of the fact that SEO’s have creatively developed strategies to outrun or outrank even the most pioneer website in a specific targeted niche.

Reverse engineering plays a vital role in the said types of situation. The question is how do we reverse engineer in SEO? Well first step of course if for you to search and research for the websites that are in the top five rank in terms of SERP (or top 10 if you prefer more data). Make sure that you get the top ranking sites that will have the same or similar keyword types as yours. Next you have to research how such websites built their links, therefore researching the websites that links to such top ranking website is imperative. This process can be done by simply exploiting the powers and abilities of the search engine, in Google it is via the use of the “link:site URL” command. This command will display the different websites that points to your target website as well as the number of websites it is linked to.

Having the list of websites linked to your target website you now can further analyse the links by researching the Google page rank of each website. For this the installation of the Google toolbar to your web browser is necessary. You only have to click on the different links and then wait for the pages to load and wait for the page rank meter to display the page rank of the webpage. This is important in your internet marketing campaign because you will then know the average page rank of a website or web page that will yield the desirable result in terms of your link building process and your ranking. Finally determine the total number of websites that is also linked to the websites that linked to your target websites, kind of complicated? Well it just means that you have to go the extra mile and research the third level links meaning those websites linking to the websites that are linked to your target website.

Posted by: SEO Positive

Posted on: June 2, 2009 10:17 pm

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It has been commonly known that search engines continuously change their search engine algorithm. It is because of these changes that SEO companies and SEO consultants alike remain to be in constant look out for new changes from the Search engine optimisation community to announcements from those that are experts in the search engine algorithm field. This constant look out for changes and new incorporation in the search engine algorithm is due to the fact that these changes can greatly affect your Search engine ranking and which ultimately could greatly change your search engine optimisation approach and strategy. Today, several other noticeable changes in the search engine algorithm such as importance in citations over link exchange has been noted by Search Engine optimisation experts.

Nowadays, getting a good rank means following the two basic principles of Search engine optimisation, and those are relevance and reputation. Relevance means that your site must be according to your site’s overall theme. Making a website and a good content to be placed on it will be difficult if the site is not according to what you love doing, thus, making or developing a site according to what you want will actually help you in many areas in your SEO campaign. If in the event that you require contents that are not exactly in your line of passion but needs to give the website a better ranking then use proper keyword utilisation that is by using them often in your web content, also utilising them in images using the ALT attribute and also utilising them without overdoing it. The content must still hold through and it should still convey the actual message that the content was written to convey.

Building a reputation is the same as building your own personal reputation. Reputation here means the building of the websites reputation. Website reputation is built also according to it’s content and the reputation is said to be built on several factors. First factor is that your content must always be interesting, that means the content must not only be a bunch of words or sentences but are something that tickles the mind of the reader and something that keeps them coming back for more. Second, site content must always be updated often, it is what it is, updating the website must be done as often as possible to keep the contents fresh. Third your site must share or give interesting and usable information, this is one strategy that you can do in order to make visitors come back or return to your website often.

These two factors of relevance and reputation indeed has paved the way for the entry of new SEO strategies and could thus change how sites are going to be ranked

Posted by: SEO Positive

Posted on: June 2, 2009 7:24 am

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Imagine requiring a computer to read-out more than five hundred thousand possibilities or word combination which emanated from a single search executed by an internet searcher, this process will take hours to complete as there are seemingly limitless number of possibilities. This is the reason why Google and other search engines like Yahoo and Microsoft are using the index method. An index is created by search engines for the purpose of optimising the search speed and even the search performance of a query via looking or simplifying the search query according to the keywords contained therein. Through the keywords, indexed websites are returned as the search query results or output. Indexing a website is a very important process for every web master; this is the first purpose of an search engine optimisation campaign and immediate success in the indexing process would mean the continuous existence of one’s Search engine optimisation campaign.

The first question that comes into mind is how does search engines more specifically, Google index one’s website? The indexing process starts when a Googlebot or a spider “crawls” your website wherein it will then have to create and assign a unique I.D. to every page that it found and then subject it to an indexing process where the website will be checked if the web pages passes the criteria set by the search engine company in its search engine algorithm.

Another piece of information about Google search, Google implements the use of stop words, stop words are words that are ignored by the search engine for the sole reason that such words will slow down the search process. Examples of these stop words are “who”, “where”, “why”, “about”, “an”, “at”, “be”, “by”, “with”, “that”, “the”, “this”, “is”, “of”, “on”, “or”, “how” and the like. Although these words will be ignored by the search engine the latter has a clever way of interpreting phrases that, although ignore the stop words, will take give the keywords more emphasis. In addition, if the search will include one or two stop words which is essential in the search Google’s search engine will have the prerogative to ignore or not to ignore the stop words, knowing this fact could help you in your keyword research and ultimately aide you in your SEO campaign.

Third, what does a search engine, more particularly a Google search engine, perform or do? Basically there are two tasks that the Google search engine is responsible for in relation to the index, one is the task of locating the website or web pages within its index which contains the relevant keywords that the internet searcher has entered into the search engine box or query. Two, the search engine then ranks the web pages that were located according to the importance and relevance of the web page to the search query or keywords.

These are just some of the processes involved in Google’s search engine, it would be wise to know and understand them in order to work out new strategies in your SEO campaign based on the knowledge gained.

Posted by: SEO Positive

Posted on: June 1, 2009 8:24 am

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In the world of Search engine optimisation nowadays link building is one of the most important factor that affects your SEO campaign. This requires several  techniques ranging from reciprocation to citation and review link building will indeed give you a wide range of arsenal that you can use in your SEO campaign. It has been noticed and observed that presently, that using the link building strategy will open an avenue for having a better page rank that can ultimately define your overall SERP. Unfortunately, the link building process is also being abused by those so called black hat SEO practitioners from making their website as spam or as a link farm. But for some people practicing in-house SEO the mistakes committed are sometimes not intentional. The following are some tips that could help in-house SEO practitioners to avoid committing mistakes that could eventually decrease their page ranking.

1.    Make sure that you link into relevant sites – when doing reciprocal linking a process where in you agree with another party to place a link to that website and vice versa. This agreement however, this can turn into a spamming technique and thus this strategy should be applied carefully. In using this strategy you have to make sure that the link should be towards a relevant website and not just another website. For example, if your website is about website design you can only link to websites that discusses the same topic as yours.

2.    Link to sites with high Page ranking – to quickly acquire the rank that you desire you should link to websites that have a high Page rank or even a high SERP. This is because a site with a high SERP and page rank is considered by search engines as reliable sites and is therefore time tested and content tested; linking to these sites will thus make your site “ride” to the reputation of the site being linked from.

3.    Always check your linking partners’ website – this process is mostly and often being overlooked by SEO companies and SEO consultants and could thus contribute to the low page ranking of the site and worst the banning of the site. This is why although a simple process, checking the website of your link partner could spell the success or failure of your link building strategy and ultimately your SEO campaign.

Posted by: SEO Positive

Posted on: May 27, 2009 11:00 am

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In the world of Search engine optimisation the need to find and use the most appropriate and competitive keyword could define the success of your SEO campaign. This is the reason why most SEO companies and SEO consultants do not immediately dive into incorporating keywords to their websites without doing an extensive research and brainstorming. The keyword research process alone in your SEO campaign could slow down your progress especially if such keyword research is done manually. Fortunately, SEO consultants with the help of some web developers and programmer have found ways of automating if not aiding the SEO practitioner or keyword researcher facilitate the keyword research process.

Among these keyword research tools that are commonly utilised by SEO professionals are the Wordtracker and KeywordDiscovery. These keyword research tools are designed to locate or find common words used by internet users including their common misspellings and even their synonyms. These keyword research tools will further give you a computation on how often such keyword is used by internet users. Use of there keyword research tools are fairly easy and learnable but what separates an amateur user from a professional user is the observance of the different guidelines on how to utilise the keyword research tool more efficiently.

1.    Focus on Form – form here pertains to whether the keyword is plural or singular, there is a difference between the use of a word in plural or in singular form. Therefore focus on which of the keywords’ form that is being utilised more by the internet users. Use the keyword research tool by entering a keyword in its singular form and another in its plural form, compare the data that you have gathered and see which one has the higher percentage of use.

2.    Use the Keyword research tools’ export capabilities – keyword research tools have the capability of exporting the data into another form on which that is printable like EXCEL. Always remember to use the export capability so that you can have a record of your keyword research tool reports for future use.

3.    Utilise other tools to augment your research tool – the keyword research tools’ capabilities can be boosted by other research tools like PPC tools, specifically Overture and Google. In PPC you have to bid for a keyword and if you found out that such keyword is highly valued in Overture or Google adwords then it may be a very important and competitive keyword that would merit your time in focusing on how to integrate such keyword in your SEO campaign.

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