Google just recently updated Page ranking for all websites and of course many SEO Companies were happy to see their rankings go up and some are actually sad because their rankings went down. On another note there are some who would not care about page ranks and would rather focus more on their SERP or otherwise known as the search engine results page ranking. This therefore started the debate on what is really important increasing Google’s page rank for your website? Or climbing up the rankings for the search engine results page?

What is Page Rank?

Page rank is a patented ranking system from Google, developed by its founder Larry Page, this focuses on evaluating the value of a webpage based on its relevance and authority. The page rank basically ranks websites from zero to ten where ten is the highest value. The page rank of a website relies heavily on the following factors:

1. Link Quality – a website must link to your website in order to gain a page rank but with Google Penguin algorithm there is already a strict requirement that the link going to your website should be of high quality, which means it must be relevant and it must also be an authority site thus the higher the page rank of the site linking to you the better.

2. Structure of the Website – your website must also be structured in a way that it is easily crawled and that the links within your site are connected based on relevance. Every page in your website must be linked properly with each other and no web page in your website must stand alone.

What is SERP

The Search engine results page ranking on the other hand is focused on the ranking of your website on the search result page based on the keyword that you have chosen to optimise your site. As for Google and other search engines the SERP depends on a lot of different factors. For Google specifically, there are said to be more than two hundred ranking factors and every algorithm introduced by Google seeks to refine their ranking of the websites in the SERP. Among the ranking signals or factors for Google is said to be the site’s page rank, site structure, content development quality, loading time and even social media signals such as the plus one from Google Plus.

So which is More Important?

Focusing on your sites’ SERP does give you the advantage of having to drive traffic to your site based on the rankings you have. If you are able to reach rank one on page one of Google for a very difficult keyword then you have a huge advantage of getting traffic, where as we know traffic also equates to your websites’ possible revenue. As for page rank we believe that this is a strong ranking factor which means that in order to push your site further up the SERP ranking for Google it would be necessary to also increase your websites’ page rank, however SERP should be of your primary concern and if you do that you would automatically put your Page Rank into one of your sub-priorities.

Posted by: Ben Austin

Posted on: October 17, 2012 12:44 am


Many search engine optimisation companies and even consultants are always looking at Google as their focus when conducting search engine optimisation campaigns. This is because of the fact that Google is considered to be the search engine with the highest number of users worldwide. For several years the number of users’ share from Google is about sixty to seventy percent, more than half of the total number of users worldwide. This is why many have experienced an increase in their return of investment if their website ranks first in page one of Google’s search engine results page. This is why trying to understand Google’s search engine algorithm is a must for every search engine optimisation company. This also means that you have to look at the company beliefs of Google, and if you happen to wander around that are you will realise that some of those beliefs that Google has are applicable to search engine optimisation. Here are some of the beliefs of Google which we think is very much SEO-centric.

1. Focus on the User – Google believes that if you focus on the user everything else will follow. In search engine optimisation the focus on the user is one of the most important aspects of SEO. This is because of the fact that user-friendliness of your website allows you to gain loyal visitors to your website. If your website is easy to navigate and all features are easy to use that it doesn’t require a higher level of technical knowledge then your visitors will love you for that. According to Google they have been focused on giving the user the best experience and makes every part of their development even their advertising to be geared towards making a great user experience, this is why their advertising offers only relevant content as well as placed in areas where such are not distracting to the user.

2. Do One thing Really Well – Google focused on the development of their primary product and that is search, by making sure that their product on search is at its peak level they were able to provide the best service for their visitors or clients. From search other products have spawned and thrived, like Gmail, Maps among others. What Google want’s to tell us is that we have to concentrate on one niche and continuously improve on that from there other products will come to light. In SEO this could be applied to Keyword research and ranking. If you first focus on ranking a high level keyword or head keyword chances are you will be targeting a lot of traffic and once settled you can just do maintenance SEO and then focus on ranking other keywords.

3. Fast is Better than Slow – Google, values the time of its users this is why they want to deliver information faster, this is why they aim to make sure that every product they give to their clients would be delivered at a fast rate. This is also applicable in search engine optimisation because Google has incorporated as one of their ranking factor the increase speed of loading time. According to many SEO companies it was noticed that websites’ that loads faster than its competitors would get a higher ranking. This is why it is very important to make sure that your website is loading fast enough not only to appease the search engines but most of all to give your users the best user experience since you actually make sure that their time is of your paramount concern.

These are the three things that Google believes in which we think are actually applicable to your SEO campaign and if you closely look at it you will realise that indeed Google has been incorporating their company beliefs into their search engine algorithm.

Everybody knows that Google and other search engines’ algorithms are their highly guarded secret. Of course this is to prevent people from gaining knowledge about their algorithm and to subsequently abuse such in order to make a website rank higher in the search engines’ result page ranking. However, from time to time SEO companies learn from the engineers of search engine companies on what they consider as ranking signals or what might search engine optimisation professionals should expect in the coming algorithm changes.

Who is Matt Cutts?

Matt Cutts is the head of the Webspam Team at Google and he has stepped on the spotlight being one of Google’s ambassador to Search engine optimisation professionals explaining Google’s side on things regarding search. Recently, Matt Cutts gave a keynote in Day 2 of the SES in San Francisco and he was able to share some insights regarding Google’s search algorithm and about Google’s stand on SEO.

Insights from Matt Cutts

Matt emphasised Google’s goal of giving accurate and relevant data back to the search engine user based on the keywords entered. This is why several algorithm changes such as Panda and Penguin have been implemented. When asked if links will slowly be phased out as a ranking factor for Google, Matt assured that links will not be ignored when processing rankings for the search engine results page.

Social Media as Ranking Signals

According to a lot of SEO consultants social media have become a significant ranking signal for Google, this may be true however there are several other truths that was revealed. Google does not have the ability to fully crawl Facebook as users are able to change their privacy settings. Twitter on the other hand is also uncrawlable by Google, which means the number of followers or tweets could not be accurately measure to make it a ranking factor. However, nothing was said about Google’s own social media platform, G+. We can therefore speculate that Google may be utilising G+ posts, followers, circles among others as social signals that may influence search rankings of your website.

Google Hating SEO

Time and time again the question whether Google hates SEO is being put in the spotlight, maybe because of the algorithm updates that tends to target the creative works of some SEO consultants. It was made clear by Matt Cutts that Google does not hate SEO. In fact SEO is helping Google achieve the goals of their search engine and that is to deliver accurate and relevant results, the goal of SEO is to optimise sites in order for them to be easily crawled by search engine spiders and to increase their speed loading time for better user experience and of course to incorporate quality and informative content for the users or visitors. The only time Google would have an issue with SEO is when black hat methods are implemented like making comment spam links, creating spammy links from link farms, incorporating low quality content, buying links and even stuffing content with keywords.

Before you start listing down hardware supplies that would actually make your computers “animal-proof” no these tips is not designed to literally make your website impenetrable from any animal’s physical attacks. This actually pertains to giving you some insights on how you can make your website impenetrable against Google’s Panda, penguin and other algorithm change animals that my come out in the future. Google have been naming their algorithm updates based on animal species or common names and every algorithm update is said to be affecting a lot of websites in terms of their rankings in the search engine results page.

The Latest Updates

Before any SEO company and SEO consultant could provide protection on their sites against any algorithm update the SEO company or SEO Consultant must arm themselves with ample knowledge on what the algorithm update is all about.

1. Panda – the Google panda was developed in order to filter out the search engine results page by displaying websites with the highest quality of content. Thinly written contents as well as contents that are spinned, copied or duplicates are frowned upon by the algorithm and will actually penalise websites that will utilise such poorly written contents.

2. Penguin – the penguin on the other hand was developed in order to combat web spam. Some unscrupulous SEO companies or SEO consultants are utilising automated link building processes disregarding the quality of the link created and focusing on the link quantity. Creating massive links but are of poor quality is what the Penguin algorithm is penalising.

3. Pirate Penalty – well this is not actually an animal’s common name, but this is actually the up and coming algorithm change by Google in order to filter out contents that were proven to be infringing copyrights of others. This new algorithm will focus on penalising websites using contents such as videos, audios among others which were just copied from an original source without prior permission obtained. The basis of the penalty will be on the number of DMCA notices along with other parameters which Google refuses to divulge.

Protecting Your Website

From the three algorithm updates Google’s direction is clear, that is to provide quality content within the website that wishes to be ranked in their search engine results page and that the user should be of paramount consideration when developing content, links or the website in general.

For the Panda update developing high quality and informative content will assure you of a proper position within the search engine results page if not at least you will be sure that you site will not be penalised by Google. To combat the penguin algorithm you need to implement quality link building campaigns, that is you only build links from sites that are trusted and are in itself having a high page rank.

For the pirate penalty update, it only requires you to create your own content, never copy anyone else’s creative output. Should you copy such creative output be sure that you got the permission from the owner before you actually utilise such content in your website.


Whatever type of algorithm update may come from Google you can protect your site from being penalised by developing your website and its content for your visitors and not for you or for the search engine bots. Create original, quality and informative content that your visitors would love to share through social media networks.

For so long now Google have been controlling how their algorithm would function. They even have caught a lot of SEO Companies and SEO consultants by releasing new updates in their algorithm by surprise and without any ample warning. However, this new algorithm change from Google will be something different, as for the first time such change is not influenced by the search engine giant itself but rather motivated by Hollywood. Yes, the algorithm change is motivated by Hollywood who won the case against Google ordering the search engine giant to factor in penalising copyright infringement in their algorithm.

The Case on Algorithm Change

Google have been constantly barraged by Hollywood lobbyist to filter their search results by not giving high search engine results page rankings to websites that fosters copyright infringement. It was the contention of the lobbyists that Google has in its power to create a filtered search result however they actually are not doing enough to weed out those that are clearly infringing copyrights. This of course will change as Google in their recent announcement that they will start to redeveloping their algorithm to factor in penalising copyright infringement in their search engine results page.

How Will Google Implement?

According to Google’s top engineers the updates on their algorithm will implemented as soon as possible, thus anytime this coming week we might already see some search engine results page changes. However, the actual question which may be lingering through your mind is “how exactly will Google Identify websites which violates copyright laws?” This is by identifying websites that have been given several copyright takedown notifications. Therefore those websites that have received a lot of valid notification for violating copyright laws is going to be ranked lower in the search engine results page ranking.

More Questions Than Answers

For Hollywood this is a good move by Google since it will now help owners of copyrights to protect their intellectual output. Further, content with legitimate quality source will now be found easily. Still some questions remains to be answered, for example, how will Google determine which type of copyright infringement notification is valid and which one is not? Unless Google implements an accurate system to determine the validity of a copyright infringement notification this new algorithm update will just be another avenue for Negative SEO, where legitimate websites may fall prey from this type of “underhanded” search engine optimisation technique.

Conclusion on Google’s Algorithm Change

Google’s algorithm change is indeed a good change especially to protect the interests of those who creatively develop systems, films and other artistic works. It is also a good step towards delivering quality results to searchers. Problems do arise from this endeavour and if they are not addressed it could spell disaster for the search engine company. In relation to article writing, this algorithm change might help in boosting the claim of the Panda algorithm which focuses more on the quality of the article rather than the quantity of the article, thus increasing the probability that copied articles and spinned is going to be a de-ranking factor for every website containing such.


An alternative to getting a high rank or a page one ranking in a search engine results page ranking is via advertising. One advertising method that is commonly done via the internet is through the pay-per-click method or commonly known as PPC. Pay-per-click method of advertising can either make or break your business. This is how fragile and how risky it is to conduct a pay-per-click campaign. We have heard of stories of people who became successful with their online business by promoting it via PPC, sadly however, we also have heard of those who lost their business through PPC because of the fact that their campaign was mismanaged. So if you have decided to conduct PPC you can still do it on your own or hire an SEO Company or SEO consultant to help you out. Either way you also have to learn more about the inner workings of PPC in order for you to better prepare yourself in handling your PPC campaign.

Things to Consider in PPC

The following are the things that you should consider if you want to conduct a PPC campaign for your website:

1. Consider Your Budget – unlike in Search Engine Optimisation, PPC Campaigns require money to run. You need to allocate specific budget to your bids on keywords that you want your site to rank for and be displayed on specific ad spaces.

2. Be Wary of Content Networks – if you would like to include your ad to be displayed on content networks it would be best if you would monitor this campaign separately, this is because of the fact that there are several spammy content networks that would give you a high number of clicks, which you have to pay for, but low number of conversions thus you would just be spending a lot of money for little or no return of investment.

3. Identify Your Target – if your product is specifically for a certain geo-location then it would not be wise to bid on a keyword that would cover the international market. This way you would only be spending for clicks that are truly targeted to your locality of choice.

4. Use the Right Keyword – relevance is the key when you choose the keyword you are going to bid on. Make sure that the keywords you will be bidding on is directly relevant to the services, products or items that your site is providing or selling. This way you can only have targeted visitors who are really interested on what you are offering making them the visitors where you can get the highest possibility of conversion.

Notes on PPC Account Audit

If you are unsure on how Pay Per Click works but have been motivated by the different success stories of those who have used such method, then do not fret. You only have to hire the best PPC Specialists who can conduct PPC campaigns and PPC Account Audits to make sure that you are on track with your campaign and that you are gaining more than you are spending in advertising.


If you are one of those skeptics about the power of the internet in delivering fast information worldwide then this article might not be for you. Not that we are discouraging you from reading on but rather we would want you to read through this article and learn a thing or two. Many SEO companies and SEO consultants have added in their list of offered services a service called online reputation management. Many would ask what is online reputation management? Well basically this is a service which involves processes such as managing a company or a persons’ social media account. No we do not downplay the technology quotient of such companies or persons requiring such service, you may be thinking that they might not have enough knowledge in technology in order for them to properly manage their social media account. Management of social media account is just one part of online reputation management.

Areas of Online Reputation Management

Aside from managing the social media account of a person or a company, online reputation management is also focused on providing the following:

1. Conducting Press Release for the Company or Person.

2. Respond to clients or comments made via the social media platform.

3. Increase positive reviews on different review sites.

4. Plan out How to Handle Social Media Crises for the company or person.

Who Needs Online Reputation Management?

Online reputation management is definitely a service applicable for everybody. However, many of those who needs such service are sometimes acquiring such service only when there were damages done to their company’s online reputation. Contrary to what people think about online reputation management, it is a service that should be acquired once your company or personality or business has gone online. The following are the different entities which we think would require online reputation management.

1. Small, Medium and Large Enterprises which brought their business online – one must understand that if a company has already taken their business online they will definitely increase their potential ROI but would also increase the risk of being given negative comments online.

2. Celebrities – celebrities have a high social media following and obviously due to their busy schedule they cannot regularly reply in their social media platform of choice, most of the time delayed response in social media is as good as no response at all, so it would be best to leave it to someone who can monitor comments in their social media platform of choice.

3. Political Personalities – political personalities like the members of the parliament who have created their online presence are the same with that of celebrities where they have the potential to get lots of social media follows, less time to manage their accounts but would require to regularly respond. However, the difference is that they are compelled to reply since they are answerable to their constituents.

4. Other Professionals with High Social Media Following – a high social media following would be tantamount to your popularity, so every professional with such high social media followers also needs online reputation management since whatever they post in their status or in their social media account would be publicly seen by his or her followers, to make sure that their online reputation is kept properly professionals offering online reputation management must be acquired.

Conclusion on Online Reputation Management

So do you need online reputation management?  The general rule of thumb is that it depends on your purpose for opening an account in a social media platform, usually, social media accounts created for personal use and allows interactions only for family members and close relatives do not require any online reputation management. For those who utilises social media for business and to interact with a lot of people such as clients, fans and constituents then online reputation management is for you.


According to the recent study there are more Android devices that are being manufactured rather than the number of babies. We of course could not verify if the data is absolutely true but one thing is for sure, mobile devices are here and they are going to stay. Mobile devices are said to be increasing in number in terms of sales, with the emergence of new smartphones as well as new tablets one can really fathom the increase in mobile device use for browsing the internet. Soon enough full scale transaction via mobile applications will follow if not already started. For every SEO company and SEO consultant they know that this is an opportunity for them to increase website sales by way of conducting Mobile SEO in their website.

What is Mobile SEO?

Although mobile SEO is practically the same as that of the current search engine optimisation, like building links and developing contents they are only different in such a manner that mobile SEO focuses more on improving user experience for mobile devices. Although links and content development are considered by many as the cornerstone of search engine optimisation, mobile SEO tends to focus more in improving user experience which means that ranking factors would weigh heavily on how user experience is improved. This is a challenge to many SEO companies and SEO consultants because this way they have to make sure that their websites do not only show properly in desktops and laptops but rather it should display properly across the various screen sizes of mobile devices.

Things to Do For Mobile SEO

The following are some tips which you can do in order to improve user experience and conduct proper mobile SEO as well:

1. Develop For Fast Loading Time – one of the ranking factors not only for mobile SEO but also for the usual SEO is the fact that your website must load faster. Since you are designing your website for mobile you have to make sure that your site loads fast where you do not have to keep your visitors waiting, because a slow loading time will just make your visitors to easily click away from your website.

2. Simple Navigation is Important – navigating a website using mobile devices is difficult especially if there are several sub-links in every link in your menu bar, sometimes these sub-links are not displayed properly, in order to avoid this problem make sure that you design your site according to simplicity when I come to your website navigation. Simple navigation would increase site performance, speed and usability.

3. Make your Site Thumb Friendly – navigation must be compatible with touch technology, many users tends to get annoyed whenever they miss clicking the link they want to click because of a small user interface in the website. Make sure your links are large enough to accommodate touch functionality.

4. Make your site Visible – since there are various screen sizes for every mobile device it is important that you design your site in such a manner that the site is going to be displayed properly on every screen, that is every text and images are clear and readable for the user.


With the increase in the number of people using Android Smartphones it is clear that you have to make sure that your website will be displayed across all mobile platforms. Mobile is the future and it is actually happening now.

Ever Since the Panda Algorithm was released Google have been emphasising the importance of great content. Google have been saying that everybody must create great contents for their website otherwise they will find their website at the other end of a Panda-slap. Ok so the question really is how does one decipher the qualities of a great content? Is it through the language used? Is it through the topic of choice? or is it through the correctness of the website grammar and spelling?

Great content according to Google is something that may fit the following criteria:

1. Created with the User in Mind – Google have been emphasising that when creating content you have to put the user in mind. Create content according to what your users need, make sure that your content will be meaningful and would cover all the bases in terms of the tips that you would like to impart. Do not spread the information in your content too thinly, quality and informative content is a must whether it is a text, video or audio content.

2. Original and Unique – when conducting article writing your contents should also focus on being the product of your creative mind and not just copied from another resource. Remember plagiarism is a crime and it is an act frowned upon by Google. Be creative and do not copy your site’s content.

3. Offer Value – your content must offer some sort of a value for your website visitors, make your content to be something that people visiting your site would want to “consume”.

4. Refrain From Posting Too Many Ads – of course this may not be directly related with content development but what we are trying to say is to make sure that your site content is the focus on every page and do not divert the attention of the visitors by placing too many ads on every page.

Conclusion on Content

For SEO Companies and SEO consultants one thing is clear with what Google is trying to impart, that is, content is king only when developed according to what the users want, or when developed with the user in mind, valuable information is gold so make sure that your content will inform people properly.

One thing that you have to notice is that there are a lot of businesses that are not really reaching a large number of audiences. Many have been working on promoting their business through the tri-media that is through radio, television or print. However, there are businesses that may not be applicable to those audience found within their locality. Or sometimes competition within the locality have already increased exponentially that there is a need to locate a new source of clients. This is where the internet will come in, statistics have shown that there is an increase in the number of people transacting business online, further it shows that people are now first consulting the internet whenever they need to locate a specific item that they want to purchase.

How to Bring your Business Online?

Ok so you have understood why you should bring your business online, now the first steps is usually the most difficult part, however rest assured that it is relatively easy as long as you are equipped with the proper knowledge. First step on bringing your business online is to develop a website that will serve as your online store for your business. When developing your website you have to think of it as your online store therefore you have to develop your content in such a way as if you are talking to your clients directly. Think of adding features on your website that will help you to convince your visitors to avail of your product or the services that you offer. You can do this by adding great content with the proper call to action or by adding videos and audio content to your site with the right call to action of course. Make sure also that your website design is also something that would cater to your target audience, if you are catering  to internet users in the age of 30 and above then you should design your site in such a way that your content will be easy to read and locate.

Now I Have A Website What Now?

If you think that having a website is enough to bring your business online this is where many people are mistaken. Having a website online is not a guarantee that you will be increasing your sales exponentially nor will it be a guarantee that your site will be visited by your target audience. This is because of the fact that the internet is full of websites that may be providing the same products or services as you have. So how do you compete if the internet is already full of such websites? You can do it through online promotion, specifically via Search engine optimisation, social media marketing, pay per click advertising among others. Through these methods you can promote your website online through search engines and social media. These methods will increase the visibility of your website to a wider audience and to those engaged in transacting business via internet in general.


In order to achieve these you may do it in-house or do the website development and online promotion yourself, just be prepared to experience a high learning curve and allot lots of time during the learning process, but if you do not have that luxury of  time then you can let the experts work on your website development and online promotion, you can hire the services of a reliable SEO Company or SEO consultant that offers a bundled service of web development along with their Search engine optimisation process.