Posted by: Ben Austin
Posted on: September 28, 2012 6:03 pm
Keywords are essential part of any search engine optimisation campaign. The writing of your article and the building of your links depends on the keywords that you would like to target. This is why it is important that you target the right keywords. How do you target the right keywords you say? Well you have to do actual keyword research where you compare the different keywords according to the number of traffic through the number of search usage and the competition difficulty based on how many websites and web pages utilises the same keyword.
To conduct proper keyword research processes for your search engine optimisation needs you have to have a keyword research tool that will give you accurate results on what you want. There are of course some keyword research tools that are sold in the market however many would prefer to have a free keyword research tool just like the one provided by Google, the Adwords Keyword Tool. Unfortunately, Google’s keyword tool is not one hundred percent accurate and it might cause problems in your SEO campaigns later on once you discover the inaccuracy of the data you got. If you have an adwords account and have utilised adwords before you might have in your possession a very valuable keyword tool which is the search query data.
The search query data is a lot more accurate tool for keyword research because it provides the following:
1. True Performance Data – since this is from your Adwords campaign for your own website, the search query data will contain actual website outcomes, there is no estimate and no guessing only true data.
2. Targeted Data – the search query data is unique to your website it does not come from any other source or does it track any other website except yours. So the data gathered or contained within the search query data if only for your site and your competitor could not even access it.
3. Actual CPC Data – again since this is focused on an actual Adwords campaign the cost per click data is not an estimate unlike those that are presented in Google’s Keyword Research Tool. With the true value of your cost per click data you will be able to put an actual value on your SEO campaign and how much should you put into the said campaign.
This method of course is applicable if you have already worked with Adwords for your website, if you haven’t this is something which you should try in order not only to conduct a PPC campaign for your site but also gather relevant and useful data for your future SEO campaigns.