If you are using Google Adwords and Google Analytics pre-set reporting features to produce the KPI reports, you may find that there is no an easy way how to show all the Pay per Click and other website stats (such as clicks, costs, ctr, cpc, conversions, CPA, avg. visit duration, bounce rate, etc.) in a single report.    This tutorial will guide you through the creation of combined  Google Analytics and Google Adwords stats using “Custom Reporting” and  Google Analytics Filters.

The following examples will demonstrate what type of reports you can generate using a mix of custom reporting and Google Analytis filters’ features.

*Please be aware these reports are just the examples of what you can do with custom reporting.  

Examples of “Custom Reports” for Google Adwords traffic

1. An example of a custom report for lead generation website reporting the KPIs such as clicks, cost, CTR, CPC, leads, cost per lead, conversion rate, avg. site duration, bounce rate and pages/visit.

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2. An example of a custom report for ecommerce site website reporting the KPIs such as visits, impressions, clicks, cost, CTR, CPC, Revenue and ROI

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How to configure Google Analytics in order to produce combined PPC reports

1. Create new analytics profile. Login to your Google Analytics account you want to report and create a new profile (Admin – > “+New Profile”). Set an appropiate name for that report like domainname.com – PPC reporting.

2. Set a filter  to include Google Adwords traffic. Stay in the admin area and select the profile you have just created. Click on the “Filters” tab and create two new filters (the first one for CPC medium and a second for Google source).

Filter for CPC medium

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Filter for Google source

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3.  Link Google Adwords and Analytics accounts. Link the Analytics profile with Google Adwords account to want to report. You can do it by clicking on the “Profile Setting”  tab, then going to the “Adwords Cost Source Settings” section and ticking the box on the adwords account you want to link. (You must have the administrator rights for Adwords account you want to link)

4. Set goals. Configure Google Analytics goals. More info about setting GA goals can be found here

5. Create custom reports. Click on “Custom Reporting” button, which is located in the top menu and create new custom report. Then you will a see window where you can design you own report with the metrics you want report. It is all done, you just need to configure all the parameters and metrics.

The image below is the design view of the first example.

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Posted by: SEO Positive

Posted on: October 20, 2011 11:43 am

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Social medias are great when it comes to raising brand awareness or connecting with a huge amount of potential customers for free. Social media marketing is getting more and more popular with websites like Facebook, Twitter and Google Plus. Anyone can sign up, log in and start creating their campaign and not pay any money at all. However, there is something else at stake here – time and effort. How do you know you are getting the right value for the time you have invested in marketing your business?

The return of investment is a factor which everyone is concerned about and it is logical that people would like to see measurable results. If your goal is to drive more traffic to your website, then you might want to know if your efforts actually result in sales (conversions).

There are two metrics which you should consider when it comes to measuring your social media marketing involvement and the results you get from it:

Klout Score – Klout is a website that gives you a “Klout Score” based on how influential you are on Facebook and Twitter. Your influence is mostly measured by how many friends/followers you have and how many each one of them has. Some critics say that the Klout Score is a useless metric because followers on Twitter can be bought easily and friends can be added effortlessly even if you don’t know them. However, considering how hard it is to measure something like online influence in the first place, Klout is actually helpful if you know your friends and you didn’t add them just to get a higher score (the same thing goes for Twitter).

Google Alerts – This tools is a bit more useful than the previous one. Google Alerts basically lets you know when your brand (or as specific keyword) has been mentioned online. You can easily find out if your popularity online increases with the number of alerts you receive. The more it grows the better.

Google Analytics – Google Analytics will actually help you find out if the visitors you get from your social media marketing campaigns are actually turning into sales. Recently, that wasn’t very easy to do but thanks to the new version of Google Analytics getting this kind of data is much easier. The most important thing you need to know about getting that data is how Google can find out if a visitor has actually bought anything from your website. You will need what is known as a “qualifying event”. A good idea is to tell Google that a sale has been made if the visitor lands on your “Thank you” page which only happens after a purchase. Google Analytics also offers a lot more helpful options you can play with.

As you can see, tracking your ROI and influence online is becoming easier than ever. The social media data is not so hard to get anymore and with improved tools like Google Analytics you can find out what your conversion rate is and if it is increasing or declining.

Atanas Valchev works for one of the leading SEO companies in Bulgaria – SEO PAL. You can read some of his other interesting posts at the official SEO PAL Blog.

Posted by: Evaldas Balcius

Posted on: March 15, 2011 10:37 am

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Sometimes you may meet a problem that the website hasn’t separate ”Thank You” page, which is necessary for Goal Tracking as “Goal URL”. But there is a solution for this issue:

1. Add _trackPageview javascript method in a link which is clicked after the inquiry form is filled. Follow the example below:

<a href=”http://www.seo-positive.co.uk/Contact-us” onClick=”javascript:pageTracker._trackPageview(‘/contact-us/thank-you’);”>Submit</a>

The code above tricks Google Analytics thinking that http://www.seo-positive.co.uk/contact-us/thank-you page was clicked and Google Analytics tracking code was executed, but this page doesn’t physical exist.

2. After _trackpageview javascript code is implemented, you have to create a Goal and set “Goal URL” as  /contact-us/thank-you

3. You may be able to track your Goals without having separate thank you page.

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