Posted by: Ben Austin

Posted on: September 17, 2012 8:17 am

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Online marketing is being able to market your products and services by reaching out to your target clients the most effective and efficient way possible. One way for you to be a successful internet marketer is through crafting an effective e-mail marketing campaign. To do this, below are some tips that can help you sell out your products without turning off your clients.

 

Just like every endeavor, the first thing you need to consider is goal setting. This means that you should define your objectives first in relation to why you are implementing such campaign like e-mail marketing. By weaving clearly your goals and objectives, it would be easy for you to course through your campaign without getting you off-track.

 Goal Defined Now What?

After defining your aim, comes next is the implementation of what has been set. But before that, you should also come up with an effective call to action text where your recipient is readily directed on what they are to do in response to your message. Have your call to action text as clear, convincing, and motivating as you want to ensure that your message gets a positive response and will not end up trashed.

 

Other than developing a great call to action feature, it is also best to make your message more personalised to make your readers or recipients feel the connection between you and them. Having a personalised message can also give your readers the impression that you really put effort in what you do. This reduces the tendency for your message to be treated as spam.

 

Furthermore, in composing your message, you have to start in making a subject line that captures the interest of your readers. Take note that it is the subject line that is seen first by your recipients. By developing a catchy subject line, there’s a greater probability for your recipients to open your message and read its content. So true to say, even at this point, you have to make a lasting positive impression on your readers by having a subject line that is well thought of.

 

Furthermore, in the content of your message, you have to inform your readers the time they have subscribed to your e-mail list. This is to give them a view as to why they get this particular message of yours.  Informing your readers the time they opted into your subscription list can make them think that the message is rightfully for them.

 Being Courteous

For courtesy sake, you have to provide a link where your readers can opt to unsubscribe from your list. This is to make them feel that they have the freedom to cut their connections to you.  It is really better to make your recipients feel they are not obliged to be on your list.
Lastly, just like every marketing message, you have to keep your e-mail content as concise, and engaging as possible. You have to remember that not all your readers have the time to read everything on your e-mail. So, instead of wasting your time and effort on writing lengthy e-mails, you can rather craft them concisely and straightforwardly. This is also to avoid getting your recipients turned off.

Posted by: Evaldas Balcius

Posted on: September 5, 2012 3:18 pm

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Google Analytics remarketing lists enables you to target your Google Adwords remarketing campaigns to specific type of visitors. In this tutorial I will demonstrate how to create remarketing list on Google Analytics and export the list to Google Adwords.

How to create remarketing lists in Google Analytics

1. Login to your Google Analytics account, go the Admin panel and navigate on the tab named as “Remarketing Lists”.

2. Click on the button “+New Remarketing List” to start the creation process of a new list.

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3. In the next window you will see the list options that you need to setup. Make sure that you selected right profile, where the data will be taken from.

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4. Then you have to select the “Remarketing type” you prefer to use. There are 4 remarketing types available:

  • All website visitors;
  • Visitors who visited a specific pages on the site;
  • Visitors who completed a specific goal. You can select from the list of all available goals;
  • Your own remarketing list based on advanced segments data. The first option of “Dimension & Metric Filters” will allow you segment visitors based on visit dimension. And the second option of “Sequence Filter” will allow to create segments based on specific sequential order.

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5. Enter a name of the list and change the number of membership duration.
6. Click on the “Get Estimates” button to get the number of visitors you may reach with that particular remarketing list.
7.  Click on “Save Remarketing List” and these lists will be automatically exported to your Google Adwords account.

Posted by: Evaldas Balcius

Posted on: August 1, 2012 8:00 am

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This tutorial will guide you through the setup process of new type of  Google Adwords remarketing lists.  With the new version of remarketing lists the whole creation process is slightly changed, as there is no need to upload different tags on different pages, you just have to upload a single tag across the site and then setup remarketing lists based on your website URL parameters.

How to setup new remarketing lists based on one tag

1. Audiences. Navigate to the “Audiences” section which can be located on left sidebar under the “Shared Library”;

2. Create a primary tag.

a.  Create a primary remarketing tag by clicking on the “New Audience” – > “Remarketing List” and select a second option “Define a list of site visitors by placing a new tag …...” .  This tag has to be uploaded to every single page on your site (or just simply added to the footer of every page).

b. What to do if you already have multiple tags created and uploaded to your pages? My suggestion will be to close all of the remarketing lists and use only one tag-based  list which got the highest number of users and re-use that tag in every page of your website. Please be aware that after deletion of existing re marketing lists you will have to re-configure “Custom Combinations” too .

3. Define remarketing lists based on URL address. Once primary tag is uploaded to every page of your website, you have to start defining your lists based page URL. Click to create new “Remarketing list” and select the first option named as “Define a list of site visitors based on the selection below“  and add the parameters of the URL address. Example: Lets you want to create a list targeting all pages related to the “Conservatories“. In order to do this you create a list where URL  contains “Convservatories“.

 

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To learn more remarketing lists please read Adwords help center.

Posted by: Evaldas Balcius

Posted on: June 6, 2012 3:25 pm

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Google Adwords shared library can be very useful tool for sharing common elements such as Google remarketing audiences, negative keyword lists and placement exclusions accross multiple Google Adwords campaigns.

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There are three sub-libraries available under the “shared libraries” on the left sidebar:

  • Audiences. This is the place where you can create and manage your  audiences for Google Remarketing campaigns. “Remarketing lists” will allow you to create a list of visitors who have recently visited your website  and “Custom Combinations” a tool for setting rules for multiple remarketing lists. (i.e include a remarketing list of people who have recently visited the website and exclude a list for visitors who filled an enquiry form)

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  • Campaign Negative Keywords. Negative keyword lists that you can use accross the multiple campaigns. This may be very useful tool for sharing lists of common negative keywords such as towns, counties, countries, competitor brand names or any other combination of negative keywords. Actually those lists can be very valuable, because you can always download these lists and use them for multiple client adwords accounts.

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  • Campaign Placement Exclusions. You can use this tool to share the placement exclusions accross the display network campaigns.

Posted by: Evaldas Balcius

Posted on: May 23, 2012 4:45 pm

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If you are using Google Adwords quite often you may notice that there is a new tab named as “Display Network”. Do not worry it is not a new functionality of Google Adwords it is just an easier way to access and create campaigns for display network in one place.

There are 4 Display Network Targeting Tools available:

  • Display Keywords;
  • Placements;
  • Topics;
  • Interest & Remarketing.

All of those tools can be used in conjunction with every display targeting tool enabling to create highly targeted display campaigns. Just in a few clicks you can create a display campaign targeting relevant pages based on multiple targeting settings like  keywords themes, specific placements, a group of specific subject sites, interests and remarketing lists.

Display Keywords

Select a “Display Keywords” tab and click on the “Change Display Targeting” button to start adding display keywords in your campaign.

You just have to add few relevant keywords in the text field and then can get more keyword ideas by clicking on the “Find Related Keywords”. It is highly recommended to use 5-20 keywords in every contextual targeted campaign.

Placements

To start adding specific placements just click on the “Placements” tab and click on “Change Display Targeting”. You can search for placements by adding keywords or specific placements. Select specific placements you like and add those ones to the list.

Topics

To start adding specific subject sites just click on the “Topics” tab and click on “Change Display Targeting”.

Select topics you like, by searching for word, phrase or website. You can add as many topics as you want.

Interests & Remarketing

With this targeting tool you can actually pick the categories that users might be interested, or use your remarketing or custom combination lists.

Display Keywords

 

 

Posted by: Evaldas Balcius

Posted on: January 13, 2011 4:16 pm

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If you are looking to atract the visitors who left your ecommerce without making a sale, than you should use Google Adwords “Audiences”. Google Adwords Audiences also known as Google re-marketing or re-targeting is available to use only in Google Display Network.

There are 8 simple steps how to create your first campaign targeting different audiences:

1. Create a seperate campaign especially targeting only display Network with settings: “Relevant pages only on the placements and audiences I manage

2.  Create one ad group and add two different ads (for split testing purposes) (Do not any keywords).

3. Create New Audience, by clicking on “Audiences” tab and “+Add Audiences” button

4. Select from existing remarketing list or create new audience by clicking on “Create and Manage Lists”

5. In the following window just click on  “New Audience” and select “Remarketing List”

6. Create new Remarketing Tag and click Save

7. Now you have to add Java Script snippet of remarketing List in your website pages (Specific product pages, home page of all website pages). Find more here how to select tag web pages with remarketing tags.

8. Please keep in mind that your audience campaign will be start showing up when re-marketing snippet will be triggered for more than 500 visitors

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