Posted by: SEO Positive

Posted on: July 27, 2011 2:28 pm


Any SEO company will tell you that reputation management is a growing element of the service. Search engine optimisation can make or break the status of a business but this concept can also be extended to improve the reputation of a geographical area, it would seem.

Chelyabinsk, a barren Russian region that sits close to the border of Kazakhstan, has suffered a number of devastating nuclear disasters over the years, and the authorities linked with the town are looking to improve its image to improve tourism and encourage investment in the area.

The cause of all the bad press, Chelyabinsk’s nuclear power plant Mayak, instigated the destruction of tens of thousands of square miles of land and nearly half a million people in the process. As you can gather, the area is no closer to recovery even decades after the nuclear waste was leaked uncontrollably into the local ecosystem. Local governing bodies, however, are concerned that the area has been given an unfair amount of bad press online by environmentalists and are looking to spend close to £8,000 employing an SEO company to iron out the negative reviews and ensure that the negative material brought to search user’s attention shouldn’t exceed 20% of the overall results. Google and the Russian-language search engine Yandex are the particular search providers in question.

Search terms to be targeted would include ‘radiation in Chelyabinsk’ and more importantly ‘dirtiest city on the planet’, keywords for which the town ranks highly. Interestingly, Chelyabinsk itself isn’t featured in an official top-ten list of the world’s most polluted places, a clear indication that reputation alone can overshadow the facts.

This issue highlights the diverse range of responsibilities for modern SEO consultants and demonstrates how search engine optimisation can be used for a variety of purposes aside from simply sales-driven promotion.