Posted by: Ben Austin
Posted on: February 12, 2012 2:37 pm
One of the fatal mistakes that some SEO companies or SEO consultants commit is jumping right into their SEO campaign without properly planning such campaign. This is considered as a fatal mistake because of the fact that financial investments may have already been incorporated in the campaign only to find out later on that the campaign is ineffective, which means that there are finances and time that were wasted.
How Does One Plan an SEO Campaign?
The following are the different processes that you can do in order to properly organise or plan your SEO campaign:
1. Determine the Goal for Your Target Website – view your target website and outline the goals that you or your client would like to achieve in your SEO campaign. In line with this process you should also determine your target audience and market to give you a good idea on who you would be “talking” to when you develop the content for your website. Target locality should also be determined, are you marketing it within a specific country or are you going to promote your target website to the world?
2. Determine Your Website Structure – map out your website, determine the different pages that will be included in your target website and how you could develop your content to include your keywords in the specific web pages in your website. Colors of your website content should also be planned as it will be helpful in augmenting your content as colors could have an affinity with specific types of audiences.
3. Determine Your Target Search engine – with the presence of a myriad number of search engines, you have to determine which search engine would be targeted for your SEO campaign. Of course Google would be the obvious choice since this is the search engine that has the largest number of users of about sixty to seventy percent of internet users. However, if you are trying to promote your website to a specific country then you should determine which search engine is popular in such country. For instance, if you want to promote your target website in China then Baidu is a better choice than Google.
These three basic SEO planning strategy could help you to start your SEO campaign correctly and would help you decrease any margin of errors.