Posted by: SEO Positive

Posted on: November 8, 2011 11:45 am

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google plusGoogle Plus has finally released the ability to create pages! The long awaited moment is finally here and now Google Plus can be used for businesses.

G+ released a video, as they religiously do whenever something is released, showing how having your business on Google Plus can be beneficial. It explains that it enables you to connect more with your customers, or even potential customers and build a relationship with them, creating one of the best possible customers to brand relationships available.

Tools like Hangouts and Circles can still be used even for the pages, which means that businesses can actually hang out with their customers. This is a great opportunity and has an endless list of possibilities, for example a question and answer session online, or an instructional video where customers can ask for help there and then.

This hangout feature creates convenience with customer service and provides a platform where it can be as close to real life as possible.

In the next few days I will be optimizing a Google Plus page for SEO Positive and oversee how my efforts have increased positions and so on. From what I have seen so far, Google Pages are put together very well in the sense that they are extremely similar to the Google + profiles, however they can represent a business and in my opinion they are better than Facebook pages because of the possibilities that are available currently.

Posted by: SEO Positive

Posted on: September 14, 2011 3:47 pm

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If you feel that you could be doing more to enhance your current online marketing campaign, you should consider the reach of your social media platforms. Setting up a Facebook page is a great way to boost your reputation on the web. However, you need to make sure that you’re offering your target audience the right kind of information, or you may find that your efforts go completely unnoticed.

Creating the page itself is simple. Once you’ve made it to the ‘create a page’ template, choose your appropriate category and sub-category. Think carefully about which group you’re going to choose – your selection will eventually determine the information you’re allowed to display.

Once you reached the next page, you’ll be prompted to add an image to your profile. This image works in the same way as a profile picture, but of course you can utilise it to your advantage. Although your image is limited to a specific pixel size, you can customise it to include an existing logo, product photo, slogan or even your contact details. Although it may seem a fine detail compared to the work you may have to carry out on the rest of the page, tailoring your image to showcase your company will make a world of difference. Because the thumbnail of your image is used throughout the site to identify your page, you should aim to make it as appealing and eye-catching as possible. Make the most of every inch of space you have available on the page and advertise with your photo!

But what’s a Fan Page without fans?! If you’ve been active on Facebook for a while and have built up a strong list of contacts, you can easily invite your existing friends to join your Fan Page. Many argue that doing so won’t make a huge difference to your exposure, as many of your friends simply won’t be interested in your brand, but there’s nothing wrong with a little bit of shameless plugging every now and then. Plus, once you’ve gained around 25 ‘likes’, you’ll be given the option to create a customised URL for your page (ie www.facebook.com/mybrand). This helps to identify your page even more and will make it instantly recognisable to your users.

Once you’ve experimented with your image and spent some time racking up a solid-looking fan list, you’ll then be given the option to write in some basic information about your company or brand. Obviously the aim of setting up a Facebook page is to inform a wider audience of your company, so take this opportunity to include a live URL, a detailed description of your business, practical information such as contact details and a clear geographical location. Enhance your page by adding in your mission statement, a short history of your company, maybe even a small number of testimonials; anything that will prove your reputation and standing within your industry.

It’s important to work to the ethos that Facebook is designed to increase the reach of your brand. Although you’re unlikely to generate direct business as a result of the page, you need to make it easy for your potential customers to get in touch, so be sure to include clear contact info. Being mindful of relevant key terms and inserting them cleverly into your descriptions will also help prospects find you via the search tool.

Feel that your page lacks that certain special something? Thankfully, Facebook have made it possible for page owners to customise their own tabs.  You can use standard codes such as HTML, CSS and Javascript or take advantage of the many apps available, such as the Static HTML: iframe tabs option, which will allow you to insert a tab onto your page that can be modified using standard HTML. By doing so, you can upload images, videos and banners that are proven to impress users a lot more than a standard FB template. Customising your page shows initiative and originality, two qualities that entice the standard Facebook trawler. If you’d like to provide users with another incentive to ‘like’ your page, you can also create tabs that is only visible to fans, that could be used to offer exclusive content or competitions to those who have expressed interest in your business.

Posted by: SEO Positive

Posted on: August 22, 2011 2:01 pm

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black hat SEO

There are obviously more than 4 fails in the world of SEO, but these appear to be the most common, the most pointless or the most annoying for users. Many webmasters have tried to game Google to get the best out of the SERP’s by using different SEO techniques, but the fails of SEO are consistently black hat methods, they are frowned upon by Google and they are strongly disagreed with by many SEO’s as they do not provide long term results, only short term. So let the 4 fails of SEO be presented to you so your website and yourself will benefit from a higher SERP and not being blacklisted by Google.

Cloaking

Cloaking is showing information to the search engine and then something completely different to the user. So when a search engine visits your page, it finds a really well optimised page which will do very well in the search listings, however when a user logs onto your site, they find something completely different. Google states in their guidelines that they will penalise websites for this, and they will eventually find out, it is just a case of when

Frames

Frames are something your webmaster should know of, but basically frames are a way of bringing in information from other webpages without showing it to Google. Google’s robots cannot read frames, so by using them you are wasting content that could be seen and potentially help your SERP’s.

Hidden Texts and Links

Hiding texts and links is a simple process, just change the text or link to the same colour as your background. This can be confused with cloaking but all the information is on page, but it is not visible. Again this will help you in the SERP’s but Google will eventually find out and penalise your site.

Page Redirects

Now you know yourself if you are searching for a page and get redirected to something completely irrelevant on another site, or even the same site. It annoys you, so why would you want to annoy your visitors? Not only does that but Google not approve of this type of behaviour and punshes sites accordingly.

Conclusion

Google has always done their best to provide the best user experience with their listings, and they are constantly updating and modifying their algorithms to provide the most relevant results for their users. So the best way has always and will always be to provide for the users and not the search engines.

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