Google just recently updated Page ranking for all websites and of course many SEO Companies were happy to see their rankings go up and some are actually sad because their rankings went down. On another note there are some who would not care about page ranks and would rather focus more on their SERP or otherwise known as the search engine results page ranking. This therefore started the debate on what is really important increasing Google’s page rank for your website? Or climbing up the rankings for the search engine results page?

What is Page Rank?

Page rank is a patented ranking system from Google, developed by its founder Larry Page, this focuses on evaluating the value of a webpage based on its relevance and authority. The page rank basically ranks websites from zero to ten where ten is the highest value. The page rank of a website relies heavily on the following factors:

1. Link Quality – a website must link to your website in order to gain a page rank but with Google Penguin algorithm there is already a strict requirement that the link going to your website should be of high quality, which means it must be relevant and it must also be an authority site thus the higher the page rank of the site linking to you the better.

2. Structure of the Website – your website must also be structured in a way that it is easily crawled and that the links within your site are connected based on relevance. Every page in your website must be linked properly with each other and no web page in your website must stand alone.

What is SERP

The Search engine results page ranking on the other hand is focused on the ranking of your website on the search result page based on the keyword that you have chosen to optimise your site. As for Google and other search engines the SERP depends on a lot of different factors. For Google specifically, there are said to be more than two hundred ranking factors and every algorithm introduced by Google seeks to refine their ranking of the websites in the SERP. Among the ranking signals or factors for Google is said to be the site’s page rank, site structure, content development quality, loading time and even social media signals such as the plus one from Google Plus.

So which is More Important?

Focusing on your sites’ SERP does give you the advantage of having to drive traffic to your site based on the rankings you have. If you are able to reach rank one on page one of Google for a very difficult keyword then you have a huge advantage of getting traffic, where as we know traffic also equates to your websites’ possible revenue. As for page rank we believe that this is a strong ranking factor which means that in order to push your site further up the SERP ranking for Google it would be necessary to also increase your websites’ page rank, however SERP should be of your primary concern and if you do that you would automatically put your Page Rank into one of your sub-priorities.

Posted by: Ben Austin

Posted on: April 9, 2012 1:39 am


If you go through different SEO forums you will see contrasting opinions coming from SEO companies and SEO consultants about the importance of Google’s page ranking. Some would say that page rank is important and every website should attain such rank while others would say that page rank is not as important as gaining a high search engine results page ranking (SERP) since it is traffic that you want and not mostly focusing on attaining a page ranking.

What is Page Rank? SERP?

Page rank is a ranking method set by Google in order to determine the reliability of a website. Page rank could be set from zero to ten where ten is said to be the highest page ranking. While SERP ranking is the ranking of a website in the search results of a search engine, considered as the output of an extensive SEO campaign.

Importance of Page Rank

We will not be looking at nor will we be siding either party having contrasting opinions regarding the importance of page rank, instead the importance of having a page rank will be discussed:

1. Page Rank is synonymous to Reliability – according to Google, page ranking is their way of determining the websites’ reliability due to the fact that page ranking is achieved from the links that the website has gained. If a website gained links from websites with higher page ranking then it means that the website link is reliable, thus in link building creating quality links is paramount to building lots of links.

2. Content reliability – with the recent Panda algorithm incorporated in the search engine algorithm of Google, having a high page rank would mean that the website has reliable and non-duplicated content. This is because page ranking will be affected and greatly reduced if such website will contain poorly written and unreliable as well as duplicated content.


Gaining a considerable page rank is one way to display the reliability of your website, the debate between page rank and search engine results page ranking may continue but one thing should be certain, that is page ranking do have factors that makes it important.