Posted by: Stacey Cosens

Posted on: April 30, 2013 4:24 pm

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Google has announced that it will soon be launching its Google Now Service for Apple iPhones and iPads, after previously being limited to devices running Google’s own Android system.

Google Now will work with Google’s search app on the iPhone and iPad, offering users ‘cards’ filled with information designed to be useful to a smart device user without them needing to type a search request.

It works by assessing the machine’s location data and analysing the contents of the owner’s Gmail and Google calendar, as well as using past Google searches. The service could offer information such as maps suggesting the quickest route home, flight departures as well as even suggesting nearby restaurants, museums and shops to users.

The move is being described as the ‘evolution of search’ and could prove a useful asset to local businesses. By picking up on where a user is and suggesting restaurants, shops and other local services based on past searches it provides an ideal opportunity for locally orientated business to tap into their most useful clientele.

The move also allows Google to tap into the Apple user market further, after previously concentrating on its Android market after loosening ties with the gadget giant – changing from Google Maps to Apple Maps and switching its default search engine on the iPhone and iPad.

It will be interesting to see what the introduction of Google Now to the Apple market will mean for mobile search and the effect it will have on local businesses.

Posted by: Stacey Cosens

Posted on: March 27, 2013 1:03 pm

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According to a recent Google study in partnership with Nielsen, three out of four mobile searches trigger follow up actions. These could be actions such as further research, a store visit, phone call, purchase or word-of-mouth sharing. On average, mobile search will trigger at least two follow up actions.

77% of mobile searches occur at home or at work, while 17% are on the go. Shopping queries are twice as likely to occur in store.

Taking these statistics into consideration, it is important to be aware of the impact of mobile search to your business. 55% of conversions such as a store visit, phone call or purchase happen within an hour, so the information and usability you provide mobile users is extremely valuable.

With these statistics in mind, your mobile site usability is incredibly important. Customers need to be able to find the information they need quickly and easily on a smartphone so they are aware if you supply what they need.

By making sure you have a mobile website or a website compatible with mobiles you have a hugely beneficial advantage when it comes to converting searches and website visits into conversions and sales.

You also need to think about integrating mobile search into your PPC and natural SEO campaigns, so you are visible to mobile searchers. The recent launch of Google’s Advanced Campaigns allows for advertisers to focus campaigns depending on the device and locations of potential customers – meaning that you could focus your mobile search campaigns on the most valuable customers.

Mobile search is now more important than ever, and it is becoming increasingly vital to make sure you’re website is integrate.

Posted by: Lewis Austin

Posted on: March 6, 2013 4:57 pm

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According to Knotice, 41% of all emails are opened using a mobile device. The search volume conducted on a smartphone doubles almost every month and to top it all off, 25% of UK purchases are made using a mobile device. Those are some hard facts and to a marketer or business, should emphasise how important mobile optimisation is.

For those of you who don’t spend every waking minute following Google’s every move, Google AdWords released a huge update called enhanced campaigns. There are some advantages to be gained from this such as improved site links, but the main focus on this is to target mobiles. By making all ads display in the mobile search results, it ties the hands of businesses and agencies using AdWords. Now they must create a mobile friendly landing page, or suffer a loss at the hands of an increased bounce rate and much lower conversion rate.

It is safe to say that all the top dogs are barking about mobile. All the stats are available and there is the evidence to prove its ROI.

Let’s think about this for a second though, Google does encourage businesses to “think like their customers”. Cast your mind back to when you last whipped out your smart phone and looked for information, be it pizza, a bakery or a fact to prove that you do know what you’re talking about in the pub. You scroll through the results and find something promising and chances are if you’re not on EE and in London, you’ll be waiting a while but that’s ok because you want to see this page.

As the page finally loads next to a new day dawning, you have to navigate your way through a huge website with tiny text and elements of flash. To get any good content, you have to pinch your phone being careful not to mis-click and lose all your hard work, and then if you finally find what you are after, you click the link and your thumb or finger is “too” big, so you’re sent off to another page and the journey begins again!

From a business point of view, if a mobile user is browsing on their phone and clicks through to your site, chance are that they are pretty engaged and interested in converting. All you have to do is make it as easy as possible for them to find what they want.

Posted by: SEO Positive

Posted on: February 26, 2013 10:27 am

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We all know that smartphone popularity is growing at an unprecedented rate, but it seems as though our confidence in mobile activity has a little way to go. It was reported in E consultancy recently that an MEF survey of 9,500 people from 10 different countries found that only just over a third are comfortable sharing personal data.

37% claimed they didn’t feel confident sharing this information with an app, with a further 70% saying they felt it important that an app made them aware when it was collecting data. 71% felt the same about the company sharing their data.

However could this be down to a previously bad experience, or simply just lack of awareness about mobile activity? The trend is still a relatively new one, and other research by Intela has shown that half of UK smartphone users are now happy to spend more than £10 on their mobile.

This is line with the increase in the past year of people using mobile devices to purchase online goods and services. However, it’s worth remembering that we are dealing with only small amounts here. Should the figure be £50, we may see the amount of people willing to part with their cash drop significantly.

So is it that we are more worried about our personal data than we are about our financial details? With recent Twitter hackings as well as multiple questions surrounding Google’s security issues following the Street View Cars situation, the topic has gained a lot of news coverage.

Either way, it looks as though it may be in the hands of brands and their app developers to build our confidence. Improving transparency and keeping customers aware of how their details are being handled should help with this. Companies should also think seriously about investing the necessary time and money in these apps to keep them free from viruses and other issues.

Posted by: Kerry Sheahan

Posted on: February 7, 2013 9:36 am

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Yes we all know that more and more people are browsing the internet using a mobile device. You may even know that one in seven searches is now on mobile. But are you doing enough about it? Most people are now aware that they need a dedicated mobile site, but in order for this to be successful you need to think about your keyword selection too.

Why? Because you could be missing out on keywords that your audience uses on mobile that they may not use on a desktop. Those using a mobile device to make a search are often on the go and may accompany their usual search term with words like “local” or “nearby”. Make sure you’re not choosing the wrong keywords for your intended audience.

Before you start making your choices however, be sure to have a clear idea of what you want your keywords to achieve.

Once you have defined your goals there are a number of tools that can help you find the most profitable search terms for your mobile site. You need to establish how mobile searchers discover your site as well as how people find your competitors.

  • Google Webmaster Tools allows you to see where you rank for the keywords that mobile searchers enter.
  • Google Analytics gives you keywords used by mobile and tablet users. You can even separate results to show the difference between mobile and tablet.
  • Google Keyword Tool can provide you with mobile specific keywords that you aren’t already optimised for.

The next stage in your quest for the perfect mobile search terms is selecting the right ones. Easier said than done- these tools can help you estimate traffic and competitiveness but they aren’t enough on their own.

Google Webmaster Tools mobile search queries report is useful for comparing desktop queries with mobile queries and establishing the differences in the search behaviour of users accessing your site from different platforms

Mobile/non mobile tag clouds can also help you see what other search terms your mobile audience is interested in and is a quick way of finding out which keywords are used more by mobile users than desktop users.

Remember also to calculate the mobile percentage of total traffic using Google Keyword Tool. This should help you determine keywords that are not only relevant to your business but most likely to provide you with more search traffic.

The world of search engine optimisation is fast changing; this is because of the fact that technology, particularly internet technology, is also evolving at a rapid rate. Few years ago, search engines are only confined within the reach of internet users utilising their desktops and laptops. Today, the web have gone mobile thus the search engines are also now accessible through mobile devices. Searching through Desktop and searching through mobile devices has its differences in terms of search results for a single keyword, which means that the mobile search result may give a higher or a lower ranking for a particular website based on a certain keyword.

Why is there a difference in Search Results?

The reason why there are differences in search results is the fact that the algorithm in Mobile search has a slight variation from that of a desktop search. Therefore, there are also different approaches in terms of search engine optimisation, hence the term mobile SEO.

What are the Differences in Mobile Search with Desktop Search?

As stated above there are several differences with regards to mobile search as compared with the conventional search through desktop and laptop computers, these differences alters the result in the search engine results page of a mobile search engine as compared to that of the desktop search engine and these are because of the following:

1. Smartphones have differences in Operating System – Android OS and iOS are the most common operating system for mobile, the difference lies in the applications used to browse the internet and the search engines, for android users, the fact that there is a need to login to their android or google account means that the user will have to do the search query while logged on to Google, which means that the search engine ranking will be influenced by the users’ personalised search rather than the actual search results.

2. Local results are favoured in Mobile Search – mobile applications installed in smartphones sometimes requires the tracking of the person or smartphones’ current geographical position, once this feature is activated the search engines will return results in their search engine results page favouring sites that are within or proximate to your location.

3. Mobile Algorithm – as announced by the different search engine companies they have provided a different search engine algorithm for mobile, basically such algorithm is a combination of both the desktop algorithm with the different mobile search algorithm.

Conclusion

Mobile search results and its algorithm is indeed different from that of the desktop version of the search engine. It is no wonder why there are several differences in terms of search results between mobile and desktop search. This is why SEO companies and SEO consultants must also take into account the fact that Mobile SEO should be incorporated in their SEO campaign as we know it mobile is becoming the most popular technology worldwide.

 

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