Posted by: Evaldas Balcius

Posted on: May 30, 2012 3:52 pm


Last week Google introduced the “Auction Insights” report. This report will help you to understand what your competitors are doing with their bidding strategies and using this data you will be able to to optimise your ppc campaigns to the maximum performance.

“Auction Insights” report will enable you to compare the performance of your keyword with a list of competitors who entered the same auction.You will be able to see:

  • How often your ads overlap with your competitors ads;
  • How often your ads appeared in higher position;
  • How often your ads appeared in the top of the page;

This particular Google Adwords report is generated only in keyword level and report the competitors columns of data as follows:

  • Display URL Domain;
  • Impression share;
  • Average position;
  • Overlap rate;
  • Position above rate;
  • Top Of page rate.

Your keyword has to reach a minimum threshold of activity to start appearing in those reports.

To start using this report you have to select a specific keyword, thenĀ  click on “Keyword Details” -> “Auction Insights (Single Keyword Only)”