Posted by: Kerry Sheahan
Posted on: January 30, 2013 2:52 pm
Back in May 2012 when Google dropped the bombshell that its Product Search would become Google Shopping, many an online retailer was annoyed that they would no longer be able to enjoy the free extra traffic that the platform provided.
Google describes the move as an attempt to encourage merchants to make shopping results more effective for consumers through providing more up to date and relevant information on their products, like accurate pricing, recent photos and availability data.
With the transition from a free to a paid service taking place in just a couple of weeks, on 13th February, we’ve taken a look at how marketers on the other side of the pond have dealt with the change.
Research from Marin Software suggests that actually, those who have adopted Google Shopping in the U.S. appear to be achieving a great deal of success, especially over the festive season. More than 100,000 retailers now use the platform in the States and with click shares now increasing from 2.1% to 6.6% it’s not hard to see why.
This also suggests that shoppers are finding the ads increasingly relevant to their search queries. Better still, product listing ads ended the year with a higher click through rate and lower average clicks than text ads. However, as we are dealing with the Christmas period here, this success could be attributed to an increase in product related searches.
Either way it will be interesting to see how the transition is received over here, and whether paid search marketers will allocate part of their budget to Google Shopping.
Posted by: Ben Austin
Posted on: September 30, 2012 4:06 pm
Google has recently announced the changes regarding their Google Product Search will be transitioning to a fully commercial model that focuses on the product listing ads. This model created by Google is now known as Google Shopping. According to Google, Google Shopping is going to be released this October. So what is basically going to happen with Google Shopping? The Product Listing Ads is going to highlight different products that merchants are going to sell online. Using Google’s search function if a user would locate a specific product and such product was included by the merchant via Google Shopping it is most likely that the product is going to be displayed or shown.
Why Enter Into Google Shopping?
Google Search is being utilised by millions of users worldwide, they have been the constant top search engine for several years now having around seventy percent of the total share worldwide. This is why having your website or products shown in the Google search engine’s top page will definitely make your product or website visible to lots of people searching online. According to Google, Google Shopping is going to make your products available for listing and be shown via their search engine functioning similarly with Adwords.
Google Shopping was just launched recently and having first dibs on the product listing would increase your chances of having your products be seen by a lot of people who utilises Google search. Once an interested buyer searches for a product and such keyword matches or is relevant with your product listing then Google will display your product photo, details as well as the price, this feature makes it easy for the buyer to locate a product that he or she is looking for and for the seller to increase his or her ROI since it will be visible to a lot of people.
Although the functionality of Google Shopping is fairly new it is under the Adwords feature from Google, therefore its functionality may have similarities. This means that proper management of your Products Listing is also imperative in order to make sure that you are targeting the right keyword and you are spending your budget for product listings wisely. This is why it is recommended that for first time advertisers and even those that have already tried using Adwords to let an experienced Pay-Per-Click Management Company to conduct Google Shopping Management on your accounts. It would be best to place your advertising spending in the hands of able companies rather than spending a fortune without getting any revenue in return.
Posted by: Evaldas Balcius
Posted on: July 28, 2011 9:24 pm
Previously, users of Google Merchant Centre were issuing problems with sharing their Google Merchant accounts with other users. This issue was continuing for years, by creating a lot of confusion in different situations. Lets say the primary shopping feed was uploaded in the merchant centre account, which was created using private google account, then user decides to share his access with his co-worker and then there is a problem, that it is not possible to share the access. The only way to transfer access to another Google Merchant user was to delete URL address from settings. New user had to verify new account and upload shopping feed into the merchant centre.
But Google resolved this problem by allowing share the account with other google account users.
To share your account, you have to select “Settings” – > “Users” and then simply just add google account user name you want to share the account data with.
Posted by: Evaldas Balcius
Posted on: July 25, 2011 2:44 pm
It is very important to keep update with the Google Shopping feed. Google has recently announced that they have updated the required fields of the shopping feed for all the countries including UK. All the merchants have to update their Google Shopping feeds until 22nd of September 2011. Merchants which won’t comply with the new requirements will be suspended and their Shopping feeds won’t show up in Google product listings, unless they will fix their issues immediately.
Requirement changes for the UK merchants will be:
- Availability. Every advertise should include the status of the stock. Available values: “‘in stock”, “available for order”, “out of stock”, “preorder”;
- Google_Product_category. Applies only to ‘Apparel and Accessories’, ‘Media’, ‘Software’ categories. Must use standard Google Shopping taxanomy.
- Additional_Image_link. Use only if the product got more than one product image.
Full Google Shopping specification can be found here
Posted by: Evaldas Balcius
Posted on: December 16, 2010 12:10 pm
As a follow up to my tutorial post about “5 Easy Steps to Get Products Listed on Google Product Search” it will be usefull tune-up your Google Shopping listings and monitor Google Shopping Traffic on Google Analytics.
You just have modify your Google Shopping feed generator script and add campaign tracking code at the end of product link. There is an example below how the campaign tracking codes should look like: http://www.example.com/product/example?utm_medium=google_shopping&utm_source=google&utm_campaign=google_shopping.
Google Analytics has a tool called “URL Builder” which will be very usefull for manual campaign tracking code generation.
Next week I will post about advanced Google Shopping options like distributing Google Shopping products via Google Adwords ads.