According to many SEO Companies when you conduct search engine optimisation campaigns you should forget SEO. Before you react of course allow us to quantify the statement. During the start of online marketing search engine optimisation was one of the most sought after strategy in order to gain traffic for their website. However, as time goes by many people have started to feel lazy in conducting SEO campaigns that they have relied on software and automation tools in order to conduct their content development and link building processes. Thus, black hat SEO strategies were born. Black Hat SEO is a combination of different SEO strategies where it’s purpose is to manipulate the search engines into thinking that such websites are better optimised only to find out after a closer look that the links and contents that were developed were actually of low quality and does not give great user experience.

One search engine, Google seeks to change that and in pursuit of their goal to make sure that their search engine results page return only the most relevant and accurate search results they have updated their search engine algorithm at a regular basis until they have developed the Google Panda and Google Penguin algorithms which were developed in order to combat low quality content and links respectively.

This makes the SEO strategy that people came to know to now be obsolete. If during the early days of SEO people seeks to create lots of contents and try to create lots of links, according to present day SEO this is not always the case. According to them in order to make an efficient SEO campaign one must forget SEO this does not mean that you have to forget the tenets of search engine optimisation, rather, it means that you have to change your mindset or perspective about search engine optimisation.

If during the early day you consider SEO as a process of gathering contents and links and focusing mostly on the quantity of links you must now look at SEO as a process of gathering quality links, regardless of the quantity as long as your links or contents are of the highest quality then your site is considered to be properly optimised.

Forgetting SEO means forgetting the old ways of implementing search engine optimisation, SEO is not dead it just evolved to a more challenging form but this time this form allows little or no room for any black hat search engine optimisation techniques.

Ok well this is not a tool that would make your website Penguin-proof rather it is a tool that will help you if you were hit by the Google Penguin Algorithm. Recently, Google has released in their webmaster tool a new utility that will help webmasters recover from penguin. Although there are already some options made available like the reconsideration form the new tool was developed to help block links that are potentially harmful to your websites’ ranking. Just to refresh our memories the main function of the Google Penguin algorithm is to de-rank or suspend websites that are using black hat techniques to increase their link quantity where these links were taken or gathered from websites that are low in quality thus making the link also poor in quality. Further, Google has stated that one of their ranking factor is the Pagerank and because of this many people tend to manipulate page ranking by incorporating different black hat strategies like link buying and link scheming. These are the different linking strategies that are being penalised by the Google Penguin algorithm.

However, there are instances where you are focused only in doing white hat link building or SEO strategies but in the process have gotten links that are detrimental to your ranking than beneficial. You might also be a victim of negative SEO strategy which is being done by your competitor. In these instances of course it is not your fault that you have gotten negative links or low quality links but your site is being punished for it. To help webmasters who fall victims to this unfair competition strategies by some unscrupulous people Google has incorporated the Disavow tool in Google’s Webmasters Tool. Basically, the Disavow tool is for webmasters to tell Google about the different links that you want Google to disavow. These links will then be ignored by Google when the website is already recrawled and reindexed.

For webmasters that have fallen prey to negative SEO strategies hitting their websites the disavow tool is going to be very useful especially so that you can specify which links would be ignored by Google when your site is recrawled or reindexed. Care must of course be taken when using this tool since you do not want Google to block links that are of high quality and are actually helping in increasing your site rankings. Always keep an eye out for poor quality links and if the website owner does not want to remove such link pointing to your website the disavow tool will be your alternative solution.


Posted by: Ben Austin

Posted on: September 27, 2012 3:47 pm


It would seem that Google have been updating their search engine algorithm on a monthly basis, staying true to their commitment to improve on their search engine algorithm. Of course every SEO Company knows that search engines are updating their search engine algorithm on a regular basis and most often than not the algorithm updates could have an effect on a websites’ Ranking. When Google released their Panda and Penguin updates a lot of websites were affected so much that it did not only hit their rankings but also it greatly affected their return of investment. Because of transparency search engines always inform the public regarding their algorithm updates through blogs or even through tweets. Once algorithm updates are released and rankings have already been hit many SEO Consultants are actually on a panic mode that they lose focus, worrying instead of looking for solution.

Instead of fretting over something that you cannot change you have to start creating strategies that will help you control the damage done to your ranking by the change or update of the search engine algorithm or to at least give you a good start in recovering from the damage done. You can use the following tips in order for you to recover from the algorithm update just in case your site has gone down in terms of the search engine ranking.

1. Check Your Webmaster Tools – both Google and Bing has its own webmaster tools, this is where you can check the status of your website with regards to the search engine. Webmaster tools usually sends notifications to its users whenever there are warnings or alerts concerning the website, violations or causes of suspensions are also seen through the webmaster tools, so if you haven’t connected your site to Google or Bing Webmaster Tools it is time for you to do it.

2. Read and Understand the Algorithm Update – as what was said above the search engine algorithm updates are always published by the search engines for the public or those interested persons to know. Explanations are given in Google and Bing’s blogs and from such explanation try to understand the goal of each update this way you can have an idea on what might have caused your site to be de-ranked and what maybe the best practices that you can do in order to recover from such damage done by the algorithm update.

3. Review Your Analytics – the analytics is one of the most powerful search engine optimisation tool, this is because it allows you to track the number of visitor in your website as well as the demographics of your visitors. This way you will be able to understand your audience, and in relation to an algorithm update you will be able to easily see if your traffic has gone up or down significantly. Further, you will be able to see which keywords are affected, this way you will be able to create an SEO plan that will help you recover from and algorithm update.

These simple steps that you should be doing will definitely help you recover and not fret about any algorithm changes or updates.

Time and again we have been mentioning the fact that whenever Google updates its algorithm many SEO companies would scramble to determine if their sites were hit. If indeed their websites were hit by the Google Algorithm change many would give up but some would find ways and means to recover their lost rankings. Why is it important to recover lost rankings? This is because it is where your revenue would eventually come from. Ranking in the first page top three of Google search engine results page in a keyword with high traffic would mean that your site is easily searchable and would rake in a lot of traffic and potential conversions.

What Penguin Algorithm Did?

When Google released the Penguin “into the wild”, the wildlife of the internet and search, it attacked websites that has utilised web spamming techniques in order to trick search engines into ranking their sites high up in the search engines results page rankings. Web spamming techniques such as keyword stuffing, link spamming and gaining tons of links from low quality websites are just some of the techniques that Google Penguin is tracking to gauge whether or not a site should be suspended or de-ranked.

How To Recover From the Penguin Algorithm

You may have noticed by now that some SEO consultants are sending emails to different low quality websites asking them to remove the link that was previously placed in their sites. Not to get ahead of ourselves here are the different steps that you can take in order to recover from penguin algorithm update.

1. Trace Low Quality Links – go back to your link list and track the different websites linking to your own site. Determine if such site was built for linking or if it is a high quality website. Determine low-quality sites that linked to your website and build a contact list.

2. Ask to Remove the Links – initially you want those links in their website, otherwise you would not have ask them to place it there in the first place, ask the site owner politely via email or any other means to remove the link pointing to your website.

3. Trace Keyword Stuffing and improve content – not everything on Penguin is about low quality links, keyword use and abuse is also one of the things that Google Penguin is looking at. Go back to your content, have you used too much keywords? If so it may be time to reduce it. Keyword density matters but one thing you should understand is that you can even rank in your chosen keyword without minding keyword density in your content. There is no specific rule on what the desired keyword density but stuffing the content with keywords is definitely a red flag for Google Penguin.

4. Start a New Content and Link Campaign – After you have removed the poison links and have improved the quality of your content, it is now time to start a link building campaign and a content development campaign. This way you will be able to implement gathering high quality links and posting high quality content to your and in your website respectively.

5. Ask for Reconsideration – once you have implemented quality content and quality links you can ask Google for reconsideration through their reconsideration form provided via Google Webmasters tool.


It is of course understandable that implementing all of these steps may take a long period of time, especially if you do not have people who can work as fast as possible during the implementation phase. This is why hiring a great and well experienced SEO company will make sure that you will be able to get the results you need in a fraction of the time when you make your own recovery campaign.


Well this is not exactly your official animal battle, this pertains to what Google Panda is as compared with that of Google Penguin. Both Panda and Penguin are Google’s name for the different algorithm updates. Many SEO companies and SEO consultants have been fixated in monitoring the effects of Google Panda and Google Penguin as well as the different algorithm updates because of the dynamism of such algorithm update. Dynamism here pertains to the ever changing validity of an SEO strategy from another. To put it in perspective it means that an SEO strategy like that of a specific link building strategy may be acceptable by the search engines today but is shunned or frowned upon tomorrow. Due to the different abuses and desire to manipulate the search engines the algorithms are constantly improved to combat such.

What is Google Panda?

So we come now to the question on what is Google Panda? We have actually discussed this topic in our previous posts however in order to refresh our memories we will be discussing the overview of Google panda. Google Panda, was developed in order to combat abuses and manipulations done by those who wants to rank their site in Google through the use of content. The Following are the different content abuses or signals for Google to flag your site to be in violation of Google Panda:

1. Copied Content – Google is able to determine whether your content is copied or not, some SEO companies say that around 40% of content copied would signal the alarms for Google in order to ban or de-rank your website.

2. Content is Thin – this means that your website only contains around less than two hundred fifty words or the content does not give off any substantial information about the topic. You must understand that the goal of every search engine is to give out the best relevant results so if such content is not informative and does not give enough information about the topic at hand then it is nothing but a spam content.

What is Google Penguin?

On the other hand Google Penguin is focused more on the link building strategies being considered as web spam, the following are what Google Penguin is trying to combat:

1. Cloaked links – these are the different keywords that were turned into links but were designed in order to make such link non-apparent. This means that the link is hidden from plain sight, this is why it is important to make your links apparent.

2. Inclusion of Keyword Outside the Article – there are some websites that utilises several keywords and are linked to specific websites but are not part of the article itself, these bunch of keywords would be considered by Google as signals for spam.

3. Using Thin Content for Link Building – recently Google has de-ranked and de-indexed websites that allows posting of poor quality content for link building purposes one of which is the popular BMR. Google has gotten smart in identifying such manipulation of search engine ranking.


Google Panda and Google Penguin are two algorithms implemented by Google that compliments each other. Google has developed an algorithm that will monitor abuses or manipulations in the two cornerstones of SEO these are content and links.

Many have been affected when the Google Panda was implemented by the search engine giant. It is no wonder that when Google announced that they will again incorporate a new algorithm to their existing one they many SEO companies and SEO consultants have again been saying “the sky is falling!”. This reaction is brought about by the fact that Google Panda did a lot of damage to the rankings of around 12 percent of websites including those websites that are known to have well established rankings and brand names. The Google panda created a lot of problems as well as loss in revenue for those affected websites. This is why when Google announced another algorithm update dubbed as Penguin a lot SEO companies and SEO consultants waited for its effects and have done several measures to prevent damage to their rankings.

What Did the Penguin Do?

The Google penguin attacked website which utilised different web spam techniques, and upon its implementation there were about 3.1 percent of the total websites worldwide that were affected which means that their rank went down while others got suspended. Penguin specifically targets the different websites using different web spam methods. Those backlinking schemes that are regarded as being used to manipulate the search engine results page ranking.

When Was the Update?

Google, through Matt Cutts announced via Twitter made their announcement that Google penguin was updated to Google Penguin 1.1. This made Google dispel any allegations that Google penguin has had several updates. Rather the update was done last May 25, 2012.

Why Did SEO Companies Assume Several Penguin Updates?

The question now is that why several SEO companies and SEO consultants would have announced that there were several penguin updates? This is because of the fact that there were constant changes in rankings throughout the week after the implementation of the Google Penguin. According to Google these changes are not brought about by several updates but rather this is caused by the gradual effect of Google Penguin.


Google Panda is focused on targeting poor contents while the penguin is targeting web spam techniques whatever the reasons are SEO companies and SEO consultants must always take into consideration quality over quantity and not be mindful on how to manipulate rankings when implementing your search engine optimisation campaigns.


So Google has released another algorithm update and they have named it the Google Penguin. The SEO forums have burned in discussions because of this Google algorithm update and as usual many would again imply that the “sky is falling” rankings are lost and of course with it are their return of investments. Some have gone from page one of Google’s search engine results page to page one hundred or worst they may have lost their rankings and indexing from Google entirely. It is because of these lost rankings that many have been saying that “the sky is falling”. The question is should you believe them?

What is the Google Penguin

Many SEO companies and SEO consultants have had their sites hit by the Google penguin algorithm because of the fact that they have been using unscrupulous methods in order to increase the ranking of their website. The Google Penguin was developed in order to target web spam or those strategies which would result to manipulating the search engines. Strategies like link farming, duplicate content among other similar strategies are considered to be strategies that would tend to manipulate the search engine rankings.

Why Should You Not Be Bothered By The Penguin?

You should not be bothered by the penguin if you utilise white hat strategies. White hat SEO strategies directed into link building and content development will ensure that your rankings will increase and it will be able to create a reliable source of information worthy of being ranked in the first page of the Google search engine results page rankings. The following are some strategies which you can do in order not to be bothered by the penguin.

1. Write Informative and Unique Content – your website needs to have fresh content every time this is why you have to incorporate such content, however it should not only be just any content but rather it should be unique, informative and relevant to your websites’ content.

2. Build Quality Links – when building links you have to create such links organically or in such a way that you will not be manipulating the search engines. Building links naturally would mean to do them manually without the aide of any automation software application.


So you should not really be bothered by the Penguin if you have been doing white hat SEO strategies. Make sure that what you incorporate in your website whether be it a content or a link should be of high quality and not intended to manipulate any of the search engine algorithms.

Ok so maybe we have been talking a lot about Google penguin these past days, why not? It is the hottest news in the field of Search engine optimisation. Many SEO companies and SEO consultants have been talking about this latest algorithm update by Google this is because of the fact that there are a lot of losers in terms of search engine results page ranking upon the roll out of the Google Penguin algorithm. Of course according to Google the Penguin algorithm is used to combat web spam and although Google has enumerated quite a few web spam techniques there are still some SEO companies and SEO consultants that may be in the dark so to speak with regards to what can be considered as web spam or not.

What Is Web Spam?

The definition of a web spam is very simple, it is the strategies used in order to manipulate or trick the search engines in order to increase your websites’ search engine ranking. These strategies include all those that are considered to be black hat strategies. These include keyword stuffing, duplicate contents, link schemes among others.

How to Recover From Penguin Update

Of course we know that in every Google algorithm update there are always those websites that will take the hit. Depending on the algorithm’s “flavor” specific websites will take the fall and be de-ranked or banned by Google. If your site is among the three percent (3%) hit by the Google Penguin update then it is important that you retrace your SEO steps from content development to link building where you could do the following:

1. Identify Duplicate Content in Your Website – you might have used some contents that were just copied from another site, previously or many moons ago this practice escapes the eye of the search engines but not today, so if you have some duplicate contents that may still be in your website it is time for you to delete them.

2. Identify Low Quality Links – to put it into proper context low quality links here pertains to those links that were from link farms or from bad neighbourhood sites, these types of links are easy to acquire however it is potentially dangerous to your websites’ ranking.

3. Plead Your Case – one of the features included in the Penguin update is the fact that you can plead your case with Google. You can plead your case through the Google Webmaster Tools. Here you can specify or inform Google about reconsidering your sites ranking especially if you think that Google has mistakenly de-ranked your website.


As always Google will continue to update their algorithm and it is essential that SEO Companies and SEO Consultants are always updated on such changes. If their site is hit by such algorithm change it is also very important to know what to do to remedy the situation, proper knowledge is needed and to acquire such knowledge research and being always on the lookout for relevant information would be very beneficial.

Many SEO companies and SEO Consultants have been talking about the new algorithm update by Google. Dubbed as Google Penguin, it targets websites that have been using web spam strategies in order to increase their rankings in the different search engines. According to Google, Penguin will detect and de-rank websites that are utilising such web spamming techniques. One of the highlights in Google’s Penguin algorithm update is the use of contents that are meaningless or gibberish, or those that are considered as poorly written as well as spinned content or articles. Many SEO companies and SEO consultants have discussed through forums the effects of such poor content and how to qualify or define what poor content means. However, that is not only the focus of Google’s Penguin algorithm, it also focuses on different link building strategies that are considered to be of low quality and are just used to manipulate the search engines.

Link Building Strategies Against Penguin

As what was stated above there are several link building strategies that are going to be targeted by the Google Penguin algorithm and these are such strategies:

1. Spam Comments – commenting on blog posts tend to create a backlink to your website, however, because of the viability of this strategy many have resorted to creating comments on automated mode. Automated comments however produce irrelevant and gibberish comments those that do not pertain to the topic at hand. Most of these types of comments utilises keywords in their names rather than the actual name of the person commenting.

2. Paid Links – during the latest algorithm updates of Google, paid links have already been regarded as a spamming technique. Paid links are considered as a web spam technique because of the fact that Google sees it as a strategy to manipulate page ranking instead of making the link as a “vote” to the website.

3. Bad Neighborhood links – these types of links are created by way of creating links from low quality sites especially those websites that are considered to be spammy and are known to be containing malwares.

4. Blog Networks – Google has now considered blog networks to be a link scheme strategy that is used to manipulate website rankings in the search engine. This is because of the fact that blog networks utilises contents that do not really give any considerable information, if any the contents are just gibberish, because of the fact that the contents are spinned from or taken from an original content. Since poorly written content is being targeted by the Google algorithm an incidental consequence to that is or course the de-ranking of the blog networks thus making their links to be of no value.


With the latest algorithm update from Google there is only one thing that every SEO Companies and SEO consultants can do and that is to create quality content and build quality links. It is important to always remember that every search engine’s goal is to return relevant results to its users therefore quality is essential not only in your link building strategies but most of all in the content of your website not only for the search engines but most of all for the visitors of your site looking for relevant information based on their keyword search.