Posted by: Evaldas Balcius

Posted on: July 28, 2011 9:24 pm

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Previously, users of Google Merchant Centre were issuing problems with sharing their Google Merchant accounts with other users. This issue was continuing for years, by creating a lot of confusion in different situations. Lets say the primary shopping feed was uploaded in the merchant centre account, which was created using private google account, then user decides to share his access with his co-worker and then there is a problem, that it is not possible to share the access. The only way to transfer access to another Google Merchant user was to delete URL address from settings. New user had to verify new account and upload shopping feed into the merchant centre.

But Google resolved this problem by allowing share the account with other google account users.

Google Merchant User Access

To share your account, you have to select “Settings” – > “Users” and then simply just add google account user name you want to share the account data with.

Posted by: Evaldas Balcius

Posted on: January 5, 2011 9:47 pm

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There is very simple way how to show products from Google Shopping listings in Google Adwords Ads.

  • First of all you have to login to your existing Google Merchant Account, that you want to link with Google Adwords.

Under the “Settings” plus box there is a link to “Adwords“. And then simply add your Adwords Customer ID.

  • After everything is configured in Google Merchant Center you should configure your Google Adwords. Select the campaign you want to extend with Product Extensions. Select Ad Extensions and choose Product Extensions

From the drop down menu select your Google Merchant Account and Click Save.

Wait couple of hours and you will see product extensions on your Google Adwords Ads. There is an example below how the text ad with Product Extension will look like.

Posted by: Evaldas Balcius

Posted on: December 16, 2010 12:10 pm

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As a follow up to my tutorial post about “5 Easy Steps to Get Products Listed on Google Product Search” it will be usefull tune-up your Google Shopping listings and monitorĀ  Google Shopping Traffic on Google Analytics.

You just have modify your Google Shopping feed generator script and add campaign tracking code at the end of product link. There is an example below how the campaign tracking codes should look like: http://www.example.com/product/example?utm_medium=google_shopping&utm_source=google&utm_campaign=google_shopping.

Google Analytics has a tool called “URL Builder” which will be very usefull for manual campaign tracking code generation.

Next week I will post about advanced Google Shopping options like distributing Google Shopping products via Google Adwords ads.

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