Posted by: SEO Positive
Posted on: October 31, 2011 4:18 pm
Google has released an update inside Adwords, and it is all to do with location targeting. The update makes it possibly to target specific towns and even counties with your PPC campaign, this is a great feature and allows Google users to be as specific as they can with their campaigns.
Before Google released this update, there were two choices, you could choose a radius, or you could attempt to draw the area that you want to cover. Obviously there are a lot of issues with this because it is fairly inaccurate because at the end of the day it is all down to guess work. Guessing is the last thing you should be doing with PPC and Google has finally recognized that.
With the new update, just simply type in the town or county you want to target and it will come up with something like this:
It shows variations of what you have searched for, so you can get exactly where your targeting. Not only that, but it also provides you with how many people are in that area, so you can see how many potential customers you are reaching out to.
Once you have selected your area, it will show up like this.
As you can see this is a very detailed outline of the area, which is essential to targeting the right locations.
This update to Adwords is brilliant for PPC managers because it allows for precise targeting, this isn’t just something for the PPC ninjas out there, it can be used by the average Joe due to its’ simplicity in how it is set up. The only problem I have found is that it cannot target the smaller areas, like an area within a city. I found this by searching for Broomfield, which is in Chelmsford, and Chelmsford does show up on the precise targeting locations, but due to Broomfields’ small population (when compared to areas like London) it does not show. Google has obviously targeted the areas that are worth targeting and I think the problem I found will rarely pop up. All in all, great job on the update Google, this will give Adwords an easier usability by far.