If you are using Google Adwords quite often you may notice that there is a new tab named as “Display Network”. Do not worry it is not a new functionality of Google Adwords it is just an easier way to access and create campaigns for display network in one place.

There are 4 Display Network Targeting Tools available:

• Display Keywords;
• Placements;
• Topics;
• Interest & Remarketing.

All of those tools can be used in conjunction with every display targeting tool enabling to create highly targeted display campaigns. Just in a few clicks you can create a display campaign targeting relevant pages based on multiple targeting settings like  keywords themes, specific placements, a group of specific subject sites, interests and remarketing lists.

Display Keywords

Select a “Display Keywords” tab and click on the “Change Display Targeting” button to start adding display keywords in your campaign.

You just have to add few relevant keywords in the text field and then can get more keyword ideas by clicking on the “Find Related Keywords”. It is highly recommended to use 5-20 keywords in every contextual targeted campaign.

Placements

To start adding specific placements just click on the “Placements” tab and click on “Change Display Targeting”. You can search for placements by adding keywords or specific placements. Select specific placements you like and add those ones to the list.

Topics

To start adding specific subject sites just click on the “Topics” tab and click on “Change Display Targeting”.

Select topics you like, by searching for word, phrase or website. You can add as many topics as you want.

Interests & Remarketing

With this targeting tool you can actually pick the categories that users might be interested, or use your remarketing or custom combination lists.

Display Keywords

Following my previous post about “Get The Most From Google Display Network Advertising” here is  quick tips how to use “Contextual targeting” tool.  Google Adwords Contextual Targeting tool helps to generate themed keyword lists and ensure accurate targeting to your ads.

How to use this tool:

1. Contextual targeting tool can be be found under the “Reporting and Tools” tab.

2. Type the keyword you want to get a keyword list for.  Select location and languages options and click search.

3. Contextual targeting tool will generate the most accurate keyword lists to the phrase that you have  added.

4. Select the most relevant keyword lists and click on “Export to Adwords Editor” button. If you do not use Adwords Editor you can copy keywords manually to your ad groups via Google Adwords web user interface.