The latest Google update for Display Network Contextual targeting is that you will be able to use targeting not only by keyword themes, audiences and by topics.
To start using targeting by Topics, click on the Topics tab and select the topics you want to target. Also you are able to exclude particular topics where you do not want your ads to be seen.
This update will make live easier for many advertisers using Google Display Network. From now there are 7 variations how you can reach your visitors on Display Network:
a. By Keywords Themes only;
b. By Topics only;
c. By Topics and Keyword Themes;
d. By Audiences and Keyword Themes;
e. By Audiences Only;
f. By Audiences and Topics;
g. By Audiences, Keyword Themes and Topics;
