Posted by: Kerry Sheahan

Posted on: January 8, 2013 12:48 pm

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Do you work in the digital marketing sector? Have you been putting in longer hours? Gone that extra mile to satisfy your clients? All without feeling like you’re enjoying the benefits? If so, you’re not alone.

A new study has shown that almost 90% of digital and design agencies believe their clients now expect more work for less money. The design Industry Voices Report interviewed 500 agency staff, finding that 80% of participants claim their clients’ budgets have been reduced and more than two thirds said clients expect more work in pitches for free.

So what impact does this have on those affected? Whilst clients need to ensure they’re getting their money’s worth in order to balance their finances, it is equally important for digital marketing agencies to make sure they are turning over enough profit to survive.

The answer appears to lie in compromise. Demonstrating to clients that you are more than capable of achieving tangible results within a reasonable timescale, as well as going out of your way to meet demands should be enough to convince them to stay. Any further, unreasonable requests are unlikely to be met by another company that is as successful at what they do, which should persuade clients that they are in the right hands.

What’s also interesting is that the same report also suggests that agencies are experiencing a huge turnover in staff and relying heavily on freelancers. 61 % of those surveyed said they are employing less permanent staff. This in itself could be contributing to the problem. A significant lack of staff will always make it appear that more work is mounting up and non-permanent staff and freelancers will naturally take longer to complete work as they will be less familiar with the clients and tasks in hand.

Posted by: Stacey Cosens

Posted on: November 22, 2012 9:30 am

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A recent survey of 1,300 digital marketing professionals by Econsultancy revealed that only 38% of companies have a content marketing strategy, which means there are 62% of businesses out there who have not tapped into the advantages of content marketing.

Despite this however, 90% believed that content marketing would become more important over the next twelve months and 73% agreed brands are becoming publishers.

So where to begin? How does a business tap into the wonders of content marketing and apply it to their company? What are the options?

  • Start a blog – Write a regular company blog (at least once a week) relating to your business and product. A successful blog should be less formal than a press release but still pay attention to good grammar and spelling and read well. Try and get individual posts to follow a particular theme so they seem structured and are easy to follow. They don’t always need to be a large section of writing; you could also write tip posts or top tens.
  • Write regular press releases- Press releases help get your brand name out on the web and increase your visibility. Talk about any new developments, deals or partnerships. You can also look for news stories that relate to the business you’re in and issue a response, ensuring you remain more visible on the web and to anyone looking in that area.
  • Invest in social media- Social media is one of the best ways to interact with clients and increase your online visibility. Using social media shows your company is modern and relatable. If somebody follows you on social media you’ll remain in their consciousness. But it is important to keep your page regularly updated; once or twice a day is best. Find interesting news stories or pictures that relate to your industry and share with your fans and followers. You could even put together themed albums on Facebook and Pinterest.

Content is far too important to ignore and as Econsultancy’s research shows, its prevalence will only increase in coming months. Stay ahead of the competition and begin investing in content now.

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