Posted by: Evaldas Balcius

Posted on: July 4, 2012 4:04 pm


This tutorial may be useful for the advertisers who are already using call extensions and want to get better understanding of how many calls they are actually getting when visitor sees are clicks on their call extensions. This additional funcionality is called as Google forwarding phone number.  Google forwarding phone number allows you to get sophistaced reporting, which include stats such as:

  • Phone Impressions;
  • Phone Calls;
  • PTR (Phone Through Rate);
  • Phone Cost;
  • Average CPP (Average Cost Per Phone Call);

How Google forwarding phone numbers works

What this feature does? It will assign and display a unique Google number on your call extensions on destkop computers, laptops and mobile devices.  Google will generate a unique phone number for each adgroup. Every time the customers call using forwarding number, they will be redirected to the actual business phone number.

Please note that Google forwarding numbers are only available to UK and US advertisers.

Google charge a minimum fee of £1 for every call. There is also a field where you specify maximum bid per call CPP (Cost Per Call). Max CPP applies only for Destkop computers, Laptops and Ipads, but not for the ads shown on mobiles.

Google Forwarding Number Setup

1. Select the campaign you want to assing the call extension will forwarding number;

2. Click on “Ad Extensions“, select “View: Call Extensions” and click on a green button “+New Extension“;

3. Add the destination number to the input field “Phone Number

4. Select the Phone Number Option which is: “Use a Call Forwarding number from Google to get enchanced reporting and to show a phone number on mobile phones, destkops and tablets

5. Select one of the “Mobile Specific Options


Please keep in mind that Google forwarding number provides very limited funcionality of call tracking, if you are looking for more in depth reporting you have to look into the 3rd party call tracking software such as AdInsight, Infinity Call tracking etc.



To fully understand your Google Adwords account performance is important to analyze your paid search visitor’s behavior using Google Analytics stats. As Google Analytics and Google Adwords being one fully integrated system, Google allows to import Google Analytics goals to Google Adwords Conversion tracking interface. This functionality allows to measure different conversions than view of key page. Let’s say one of your goals is based on time spent on site or number of pages visited, Google Adwords won’t be able to measure that kind of conversion, but Google Analytics will, so you just have to setup time spent on time as a goal and import this goal to Google Adwords.

To import Google Analytics into the Google Adwords you have to follow the setps:

1. Login to you Adwords Account and Hover over “reporting and Tools” then select “Conversions”

2. Click on the button “Imported from Google Analytics”

3. Then select The Goals you want to import and click on “Import”

Happy analysing!

Posted by: Evaldas Balcius

Posted on: April 7, 2011 3:57 pm


In order make smarter decisions while making changes for your Adwords account there is very useful tool called “Search Funnel Analysis“.  You can find this tool under the “Reporting and Tools”  tab and link to to “Conversions”. As you may know Google is attaching conversions to the last click made. But before making the last decision to buy or not users tends to come back to the website via different sources, because they are comparing prices and looking for the best deal. So it is important to know what was the role of adwords before getting the sale.

Search Funnel Analysis are providing 8 types of different reports:

  • Assist Clicks and Impressions;
  • Assisted Conversions;
  • First-Click Analysis;
  • Last Click Analysis;
  • Top Paths;
  • Time lag;
  • Path Length.

I am following my next post about each of the search funnel report.

Posted by: Evaldas Balcius

Posted on: March 15, 2011 10:37 am


Sometimes you may meet a problem that the website hasn’t separate ”Thank You” page, which is necessary for Goal Tracking as “Goal URL”. But there is a solution for this issue:

1. Add _trackPageview javascript method in a link which is clicked after the inquiry form is filled. Follow the example below:

<a href=”” onClick=”javascript:pageTracker._trackPageview(‘/contact-us/thank-you’);”>Submit</a>

The code above tricks Google Analytics thinking that page was clicked and Google Analytics tracking code was executed, but this page doesn’t physical exist.

2. After _trackpageview javascript code is implemented, you have to create a Goal and set “Goal URL” as  /contact-us/thank-you

3. You may be able to track your Goals without having separate thank you page.