Posted by: Stacey Cosens

Posted on: November 28, 2012 3:24 pm

-

Those that are aware of the growing importance of content marketing will be aware that investing in a blog for your business is one of the easiest ways to achieve this and provide fresh exciting quality content to benefit your search marketing.

But figuring out how to best use your blog can be a challenge as well as coming up with new topics to write about to ensure it is kept regularly updated. Here are my top tips for coming up with new blog topics and keeping it fresh and interesting:

  • Invite guest bloggers to contribute – this will add some variation and fresh insight to your blog. A guest blogger will be able to provide varied views on issues relating to your industry and could even cover a topic that never even crossed your mind. You could even invite well known industry experts to contribute or offer exclusive comments and advice.
  • Relate your blog to current events and topics to remain as relevant as possible. If something is of the moment it is more likely to picked up people searching for that particular term and will help drive more attention and traffic to your website. Read through news websites and Google News key words relating to your industry.
  • Write a profile or special feature on one particular topic so you leave other areas to cover in future blogs. If you’re a retail industry, focus on one particular product per week or find a common theme for a range of products. You could even compile lists based on their suitability for certain people or projects. If you offer a service, think of a certain area you could concentrate on and go into detail.

Blogging should not be underestimated; a study of 1531 businesses by Hubspot found that company websites that had blogs received 55% more visitors than those who didn’t as well as 97% more inbound links.

Posted by: Stacey Cosens

Posted on: November 22, 2012 9:30 am

-

A recent survey of 1,300 digital marketing professionals by Econsultancy revealed that only 38% of companies have a content marketing strategy, which means there are 62% of businesses out there who have not tapped into the advantages of content marketing.

Despite this however, 90% believed that content marketing would become more important over the next twelve months and 73% agreed brands are becoming publishers.

So where to begin? How does a business tap into the wonders of content marketing and apply it to their company? What are the options?

  • Start a blog – Write a regular company blog (at least once a week) relating to your business and product. A successful blog should be less formal than a press release but still pay attention to good grammar and spelling and read well. Try and get individual posts to follow a particular theme so they seem structured and are easy to follow. They don’t always need to be a large section of writing; you could also write tip posts or top tens.
  • Write regular press releases- Press releases help get your brand name out on the web and increase your visibility. Talk about any new developments, deals or partnerships. You can also look for news stories that relate to the business you’re in and issue a response, ensuring you remain more visible on the web and to anyone looking in that area.
  • Invest in social media- Social media is one of the best ways to interact with clients and increase your online visibility. Using social media shows your company is modern and relatable. If somebody follows you on social media you’ll remain in their consciousness. But it is important to keep your page regularly updated; once or twice a day is best. Find interesting news stories or pictures that relate to your industry and share with your fans and followers. You could even put together themed albums on Facebook and Pinterest.

Content is far too important to ignore and as Econsultancy’s research shows, its prevalence will only increase in coming months. Stay ahead of the competition and begin investing in content now.

Posted by: Stacey Cosens

Posted on: October 24, 2012 1:51 pm

-

An infographic is a visualisation of data or ideas which can be an effective form of relating to a target audience. The human brain is exposed to 174 newspapers worth of information a day, 99% of which is filtered out of the brain almost immediately. Infographics are in the 1% of information that does make it into the brain.  If you are considering compiling an infographic there are some important points to consider:

  • The researching and writing of an infographic should be carefully considered, with an idea of the target audience in mind and the type of information which is going to be included. Infographics should stick to a particular theme to be at their most effective and understandable. Obviously to benefit a business it should be relevant to their industry.
  • The best kind of infographic features short sharp points and statistics with information that is easy to digest and interesting. Unusual or novel information is the most likely to get noticed. See if you can find any fun facts or interesting statistics about your particular industry or product.
  • The Office of National Statistics is one of the best places to find research information and easily available figures. Alternatively, try searching for your subject along with words like ‘research’, ‘study’ and ‘survey’ in new sources like Google News.
  •  The best tone to take is friendly and informal, you are relaying simple information which needs to be read and digested quickly. Long formal words and wordy bites of content mean information is less likely to be absorbed or read. Keep the word count low on infographics and instead focus on figures and images.
  • Half of the brain is dedicated to visual function and 65% of the population are visual learners. Visuals are processed 60,000x faster than text and publishers who invest in infographics grow in traffic by 12% more. In two years infographic search volumes have increased by 800%

Infographics look to be an important tool for businesses to get noticed by the time limited customer and are set to be rapidly optimised by companies in the next few years. Don’t get left behind.

Posted by: Hannah

Posted on: October 19, 2012 9:19 am

-

SEO Positive understands the importance of optimising your content and ensuring you appear high on Google rankings. There are certain ways to increase the optimisation levels of your copy and this tutorial explores how.

  • Add a Meta description – this part appears as a summary on Google rankings. It should be a snippet no more than 150 characters including spaces and should sell the website. It must contain some keywords and be concise and interesting.
  • Make sure every Meta description is unique – every blog post should have a unique Meta description about what the certain post is about. This increases SEO presence and alerts Google to new and unique material, which the search engine favours.
  • Add non follow links by customising Robot.txt files – for pages that may appear as duplicates non follow files should be added, this can include pages like printer friendly pages. Google can penalise for pages that seem the same and decrease your Google visibility.
  • Add a sitemap – this displays each part of your site and can also alert Google to fresh content posted on your blog.
  • Add custom error 404 pages – User errors such as typos or readers trying to change URL addresses manually rather than clicking on tabs can result in error pages occurring. If a unique and personal 404 error page is created it can be provide the user with a link to a page that does work and keep their presence on your website.

These simple and easily applied factors can optimise your web copy and increase your chance of appearing high on Google’s rankings. Blogs are also an effective way of achieving this and should be regularly updated and are a big commitment, so if you have spent lots of effort and time creating posts it only makes sense to ensure the possibility of them getting read.

 

Posted by: Stacey Cosens

Posted on: October 17, 2012 3:46 pm

-

Blogging is becoming an increasingly popular way of interacting for businesses and publishers. Blogging allows personal opinion and a friendly tone as well as opportunity for readers and customers to interact and comment.

Generating new and exciting content is an important tool to gain more exposure in search engine rankings and make you more visible. By interacting with your reader you encourage participation and loyalty as well as debate.

Here are five ways to make your blog more interactive:

  1. Monitor your blog and respond to comments in a timely fashion. Interacting with the people that comment will give more personality to your brand and push further conversation and interaction. In the case of businesses, it projects good customer service and presents you as a reliable and contactable service.
  2. Link your content to social media use. Encourage debate and questions among Twitter and Facebook posts and include comments or questions from followers in future blog posts. This allows you to gain a good idea of your demographic and their expectations as well as presenting yourself as a relatable brand.
  3. Add interactive polls that encourage debate. Polls allow people with limited time to play their part in the conversation and join in. The results will allow you to gather useful information for future blogs and gain an idea of your reader’s opinions.
  4. Tie your blog posts in with relatable current news. By staying current, you show that you are aware of the latest events and increases your visibility as people search for that news. Google News often includes blog posts within its search results and could help you draw in new readers.
  5. Include a mix of media such as video, photos and audio. If you have the available resources it can be another way of attracting new readers via links from YouTube and Google Images. Give photos descriptive names and videos straightforward titles and tags. Using video, audio and picture collages give your blog more personality and allow the reader to get a basic idea if they don’t have time to read through all your content.

Blogs can be an extremely effective tool if they are correctly optimised to attract readers, and can considerably increase the visibility of your brand.

Posted by: Stacey Cosens

Posted on: October 10, 2012 2:18 pm

-

Due to constantly changing Google algorithms, it is becoming vital for websites to generate original content, with carefully researched keywords, to hold onto high Google rankings. For any online business or blog this is an important factor to stay ahead of competitors and have your work or service noticed.

Research is an important factor in writing content and provides a backbone for your copy by backing it up with facts and figures. Research can give you a further understanding of your target audience and what is current in your industry.

  • By researching your target audience, you can begin to understand what is relevant to them and what they will be searching for. Therefore you’ll have a better understand of how to tailor your content to them and meet their needs as well as generating quality content which will draw people to the rest of your website.

    Try looking at rival websites and social media to explore what is being talked about, what is currently in demand and what draws in a large audience.

  • Google News is an excellent source of information and method of finding current subjects to tie into new content. If you’re struggling to come up with new ideas for content, you may be able to find a news story that relates to you or directly search for news stories on your chosen subject. From here you can gather information from news stories to tie into your content to provide facts for your content to run off.
  • Finding relevant statistics is a perfect way of backing up what you’re trying to say and gives you a better understanding of the topic. Statistics put what you’re trying to say in perspective and provide bites of information that can be picked up along the text by the reader.

By providing a higher amount of original and quality content you encourage browsing within your site and could decrease your bounce rate. By engaging the reader you can encourage them to discover other areas of your website and look into what you can offer them.

Posted by: Ben Austin

Posted on: July 2, 2012 1:41 pm

-

Those of you who keep a close eye on Google’s constant updates will already know that the search giant recently rolled out new algorithm changes that specifically focus on identifying what lies above the fold on your website, ie on the upper section of the page. We’ve put together a list of factors you need to bear in mind when optimising your site in accordance with this latest development to ensure you’re aware of the new requirements and are not inadvertently damaging your site’s SEO efforts.

Keep above the fold ads to a minimum. Though placing advertisements in prominent positions makes good marketing sense, placing too many block ads high up on the page instead of text makes it difficult for your potential customers to find the information they’re looking for. Google’s algorithm understands this and may penalise your site for its over-salesy approach.

Place this content in a prominent position. Do away with row upon row of ads and images and place as much text as possible above the fold. You may not want to add in a large piece of copy but be sure to introduce your readers to the concept of your business and what you can offer them in terms of products or services.

Write quality content. Putting together some interesting text for your page ticks so many boxes in Google’s eyes. Not only will your text to HTML ratio improve and your site will be re-indexed favourably, you’ll also effectively grab the attention of the human reader and encourage a warmer reception to your site and your business.

De-clutter your design. Make good use of white space and review your page’s design to reflect a cleaner, simpler look where possible.

Concentrate on improving the user experience. Matt Cutts, the renowned author of Google’s Webmaster Central blog, is famous for reiterating that site owners need to focus on delivering a great experience for the user if they are to consistently rank highly. In many cases, good SEO comes down to common sense – taking into consideration the needs and demands of your target audience and ew-designing your page to reflect these should ensure you achieve better rankings.

If you need to make any design adjustments after reading this tutorial, bear in mind that it may take Google’s search engine spiders several weeks to crawl through your updated page and assess your ranking positions to reflect your changes.

With the onset of the different algorithms of Google that focuses on determining a site’s ranking where content quality is considered as a ranking factor, made content development a lot more important. For content developers and even site owners however, it is important that they know how to identify a good and quality content. This is because of the fact that content quality has become a ranking factor and such a primary consideration by Google in determining whether or not the content deserves to be ranked. This is why SEO Companies and SEO consultants are focused on developing or writing effective content for their websites.

Characteristics of Quality Content

Content is very important in every website, more so when Google started to favor websites that contains quality content, this is why it is very important for website owners to know how to identify quality content from those that are of low quality. The following are the indicators of quality content.

1. Relevance – the content must be relevant to the topic or the general theme of the website. If a website is focused on talking about web design tips then the content should focus on that and not on other topics.

2. Cohesiveness of Thought – the content must be written and narrated following a single line of thought. This means that the focus of the writer is on properly conveying the message that he or she would like to impart. The thoughts should be clear and straight to the point without any extra sentences which may confuse the reader than understand the message of the content.

3. Unique – an article or content may be relevant and it may have cohesiveness but it might just have been copied. Copied articles or content posted on a website will raise the red flag signal for Google and other search engines and will penalise the website utilising such duplicate content. This is why it would be better if your articles are originally written.

Conclusion

The age of correct information is already here and Google has led the way to improving the quality of search results that it delivers to its visitors, and one way to do this is to determine the quality of content for every website. Thus knowing how you should write an article or knowing the qualities of an article would definitely help you in scrutinising your own article output or content output and you will be able to discern if your content deserves to be posted in your website or not. This way your content could be beneficial not only to your readers but also to your search engine optimisation campaign.

Posted by: Ben Austin

Posted on: January 6, 2012 2:46 pm

-

For bloggers using social media networks know as Google Plus, there is a way, it has been available for a few months, to claim an article as your own. Having authorship of an article has a few benefits.

What’s The Point?

The first and most obvious when seen is that your Google+ photo appears in search results. This is more of a vanity feature but it is a cool one and makes blogging a real form of writing. Very similar to a hard copy book In the way that the author is given a lot of credit for it.

Another benefit is that it makes all content written by an author easier to find, when you find the author icon on a search result then there will be a link for more by that author. So this makes finding content by a specific blogger easier than ever.

One of the biggest points is that it puts your name on your own articles, which means that the problem of having articles stolen is finally combatted. This problem will no doubt continue, but if someone is stealing an article, it is easy to prove who the content really belongs to, which will make it embarrassing to be proved wrong and that you are stealing articles.

How To Do It

Matt Cutts has made a few videos explaining how to add authorship to content and this can be found easily on Youtube. The simpler way is to add HTML code. I will show an example, for your reference “URL” would be the URL of your Google Plus profile. <a href=”URL”?rel=author> +You</a>. The text within the link can say whatever you want but its best to say +”your name” but it really isn’t essential.

According to the instructional videos, the next step is to share the article on your Google + profile, this seems simple enough and if you are an active Google + user you are most likely already doing this.

Conclusion

The benefits of having authorship are definitely worth the effort of inserting a small chunk of HTML code, and if you’re a heavy Google + user then the only thing you will have to do differently is add the HTML code which can be copied and pasted.

Written by + Lewis Austin

Posted by: SEO Positive

Posted on: July 22, 2011 7:55 am

-

So we’ve dealt with the technical aspects of copywriting, but how do you learn to write with that enviable charisma and style that keeps the users interested and reduces your bounce rate? The psychological side of sales writing is intricate but interesting and something that all SEO companies or SEO specialists should consider. Below are several points to bear in mind if you really want to play on the instincts of your audience without coming across as too pushy and intimidating.

  1. Users are not interested in how much you love your product. Along the same lines, if they want a detailed profile of your products or services they’ll go elsewhere on the site – the sales copy is intended to convey the real advantages of what you’re offering. You need to SELL your business and there’s no better way to do this than to point out how your products or services are going to benefit your potential customers.
  2. To do this effectively, you need to give the user examples of the benefits in action. Part of good sales writing is to convince the user that they really can’t live without your product. Because the reader will automatically associate the relevancy of your product to their personal circumstances, you need to demonstrate how your product has helped consumers similar to them in the past. Short and simple stories are most effective. This can also be achieved by positioning flattering testimonials either in the body of the text or elsewhere on the page.
  3. People like imagery. Using great metaphors and analogies will capture the imagination of the user and sustain their interest, and also prevent your text from becoming too uniform and stale.
  4. A good technique to consider when writing sales copy is the ‘so what?’ philosophy. If your reader finds themselves asking ‘so what’ at any stage they’re likely to become uninterested. Discourage this by putting yourself in the consumer’s shoes. Cover all bases, explore every eventuality and tell the user why they should be excited by your product or service and everything it can do for them on a personal level.
  5. Exploit the emotion of your reader to a certain degree. Individuals will first make a decision based on their emotional response to the text and tend to think about the finer details later on. For as long as possible, curb the urge for the reader to start thinking logically and ensure they have been persuaded to justify their need for your services or products.  ‘Do the thinking’ for the reader and provide them with as many positive aspects to your services as possible before they find themselves beginning to dwell on the negatives. The positive aspects generally evoke good emotion; the negative aspects will pre-empt the logic.
  6. Avoid making hollow promises to your readers. A good example is the use of the word ‘guarantee’ – unless you really can guarantee everything you’re claiming it’s best to avoid its use altogether. Readers are very quick at discarding copy that seems too good to be true as a standard, hollow marketing tactic and you need to inspire confidence in your business by proving that what you intend to deliver is possible.
  7. Sometimes it’s effective to create a sense of urgency within the text. If readers are told that they can only get hold of these great deals for a limited time, they’re more likely to buy sooner rather than later. However, avoid lying to your audience or bullying them into making a purchase when that same deal will still be on offer the next time they visit your site.
  8. Finally, ALWAYS finish your sales copy with a clear call to action. Let the user know what they need to do next and how to go about it. This could include a link to another page or clearly displayed contact details.
Authors
Categories
Archives
Blogroll