Posted by: Ben Austin

Posted on: October 30, 2012 11:47 pm

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Content is said to be king, of course for a search engine optimisation consultant or company one must always qualify the statement. This is because content is already being scrutinised by the search engines in general before it actually is considered as such. The quality of content plays a big part in saying that the content is actually king. Gone are the days when content is being duplicated, replicated and or spinned to produce multiple copies of an original content. Today, with the incorporation of the Google Panda algorithm content should always be of the highest quality. It should be written in such a way that grammar and spelling is never compromised. This is why content developers have gained popularity since there is really a need for the website owners to develop great content.

How To Develop Your Content

1. Think of Your Audience – when conducting article writing you have to put your audience into focus. Write the content according to their needs and not according to yours. Your content must always be relevant to the niche that you are targeting and not divert away from such focus. Your ideas should be put into focus with relevance in mind.

2. Write Using Proper Grammar and Spelling – the language you have chosen to write your content does not matter, what matters is that you are to write such content using correct grammar and spelling based on the language you are using. Make sure that your content is written in proper grammar and spelling and also you have to make sure that your content is cohesive enough that they actually convey information or a thought instead of sounding gibberish.

3. Make it Interesting – aside from putting your niche or audience into focus write the content in an interesting manner. If it were information about your site, write it as interesting as possible. For a blog content how to’s or information that you think your audience would be interested in would be the content that you should be writing.

4. Call to Action – of course there is also a need for your content to engage your readers, whether to ask them to purchase your product, comment on your post among others, you have to call your audience to action. Engage them and make them do an extra action based on your desired goal.

5. One of a Kind – You should also make your content one of a kind, or at least it was not just copied from another resource. Duplicate content is being penalised by the search engines as their way of protecting the intellectual property of the different content developers.

Conclusion

Writing a great content is essential nowadays as the search engine optimisation arena is fast changing into favoring quality content over contents that were spinned or those that does not convey any message.

Posted by: Hannah

Posted on: October 19, 2012 9:19 am

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SEO Positive understands the importance of optimising your content and ensuring you appear high on Google rankings. There are certain ways to increase the optimisation levels of your copy and this tutorial explores how.

  • Add a Meta description – this part appears as a summary on Google rankings. It should be a snippet no more than 150 characters including spaces and should sell the website. It must contain some keywords and be concise and interesting.
  • Make sure every Meta description is unique – every blog post should have a unique Meta description about what the certain post is about. This increases SEO presence and alerts Google to new and unique material, which the search engine favours.
  • Add non follow links by customising Robot.txt files – for pages that may appear as duplicates non follow files should be added, this can include pages like printer friendly pages. Google can penalise for pages that seem the same and decrease your Google visibility.
  • Add a sitemap – this displays each part of your site and can also alert Google to fresh content posted on your blog.
  • Add custom error 404 pages – User errors such as typos or readers trying to change URL addresses manually rather than clicking on tabs can result in error pages occurring. If a unique and personal 404 error page is created it can be provide the user with a link to a page that does work and keep their presence on your website.

These simple and easily applied factors can optimise your web copy and increase your chance of appearing high on Google’s rankings. Blogs are also an effective way of achieving this and should be regularly updated and are a big commitment, so if you have spent lots of effort and time creating posts it only makes sense to ensure the possibility of them getting read.

 

Posted by: Hannah

Posted on: October 11, 2012 3:15 pm

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Press releases are the best way to get your business featured in a target publication. They are used to announce news, a service, a product launch or a general development. They are always written in third person and should be both informative and engaging.

In order to add a personal touch as well as the news announcement it is important to add some background information and context into the press release. This provides the reader with an understanding of the company, its ethos and the type of brand. Below are the top five tips for adding background information and content to your press release.

  • Keep it clear. Readers are not interested in the whole company’s history; a brief synopsis of the company including when it was established and a few sentences including exactly what they do is more than enough.
  • Help readers feel the aim and ethos of the company, after all you are encouraging them to tell others about you.
  • Ensure that the tone is formal and professional when the company, background information and context are provided. Once your press release is submitted you just don’t know who may read it.
  • Bad grammar and poor punctuation are never good, especially in promotional copy. Always check facts, spelling and the general flow of the copy. Context and background information is usually factual based as well as descriptive so make sure it is correct.
  • Don’t use the whole of your press release explaining your company. The aim of the press release is to announce news, simply and concisely explain the context.

Now that you have a clear understanding of background and context in a press release, check back for upcoming blog posts describing and explaining other areas of press releases and the best way to carry them out.

Time and again we have been mentioning the fact that whenever Google updates its algorithm many SEO companies would scramble to determine if their sites were hit. If indeed their websites were hit by the Google Algorithm change many would give up but some would find ways and means to recover their lost rankings. Why is it important to recover lost rankings? This is because it is where your revenue would eventually come from. Ranking in the first page top three of Google search engine results page in a keyword with high traffic would mean that your site is easily searchable and would rake in a lot of traffic and potential conversions.

What Penguin Algorithm Did?

When Google released the Penguin “into the wild”, the wildlife of the internet and search, it attacked websites that has utilised web spamming techniques in order to trick search engines into ranking their sites high up in the search engines results page rankings. Web spamming techniques such as keyword stuffing, link spamming and gaining tons of links from low quality websites are just some of the techniques that Google Penguin is tracking to gauge whether or not a site should be suspended or de-ranked.

How To Recover From the Penguin Algorithm

You may have noticed by now that some SEO consultants are sending emails to different low quality websites asking them to remove the link that was previously placed in their sites. Not to get ahead of ourselves here are the different steps that you can take in order to recover from penguin algorithm update.

1. Trace Low Quality Links – go back to your link list and track the different websites linking to your own site. Determine if such site was built for linking or if it is a high quality website. Determine low-quality sites that linked to your website and build a contact list.

2. Ask to Remove the Links – initially you want those links in their website, otherwise you would not have ask them to place it there in the first place, ask the site owner politely via email or any other means to remove the link pointing to your website.

3. Trace Keyword Stuffing and improve content – not everything on Penguin is about low quality links, keyword use and abuse is also one of the things that Google Penguin is looking at. Go back to your content, have you used too much keywords? If so it may be time to reduce it. Keyword density matters but one thing you should understand is that you can even rank in your chosen keyword without minding keyword density in your content. There is no specific rule on what the desired keyword density but stuffing the content with keywords is definitely a red flag for Google Penguin.

4. Start a New Content and Link Campaign – After you have removed the poison links and have improved the quality of your content, it is now time to start a link building campaign and a content development campaign. This way you will be able to implement gathering high quality links and posting high quality content to your and in your website respectively.

5. Ask for Reconsideration – once you have implemented quality content and quality links you can ask Google for reconsideration through their reconsideration form provided via Google Webmasters tool.

Conclusion

It is of course understandable that implementing all of these steps may take a long period of time, especially if you do not have people who can work as fast as possible during the implementation phase. This is why hiring a great and well experienced SEO company will make sure that you will be able to get the results you need in a fraction of the time when you make your own recovery campaign.

 

Ever Since the Panda Algorithm was released Google have been emphasising the importance of great content. Google have been saying that everybody must create great contents for their website otherwise they will find their website at the other end of a Panda-slap. Ok so the question really is how does one decipher the qualities of a great content? Is it through the language used? Is it through the topic of choice? or is it through the correctness of the website grammar and spelling?

Great content according to Google is something that may fit the following criteria:

1. Created with the User in Mind – Google have been emphasising that when creating content you have to put the user in mind. Create content according to what your users need, make sure that your content will be meaningful and would cover all the bases in terms of the tips that you would like to impart. Do not spread the information in your content too thinly, quality and informative content is a must whether it is a text, video or audio content.

2. Original and Unique – when conducting article writing your contents should also focus on being the product of your creative mind and not just copied from another resource. Remember plagiarism is a crime and it is an act frowned upon by Google. Be creative and do not copy your site’s content.

3. Offer Value – your content must offer some sort of a value for your website visitors, make your content to be something that people visiting your site would want to “consume”.

4. Refrain From Posting Too Many Ads – of course this may not be directly related with content development but what we are trying to say is to make sure that your site content is the focus on every page and do not divert the attention of the visitors by placing too many ads on every page.

Conclusion on Content

For SEO Companies and SEO consultants one thing is clear with what Google is trying to impart, that is, content is king only when developed according to what the users want, or when developed with the user in mind, valuable information is gold so make sure that your content will inform people properly.

It has been observed that whenever Google release a search engine algorithm update or change many SEO companies and SEO consultants have been reacting like the sky is falling. No, they do not react just because of a mere announcement but rather the reaction is because of the fact that their sites have been hit and might have been penalised and de-ranked by Google in its search engine results page ranking. If this happens what comes next is the decrease in traffic and worst the diminution of their revenue. Of course if your revenue goes from hundreds of pounds a day to zero then you would definitely shout that “the sky is falling”.

Panda and Penguin

Google Panda and Google Penguin is Google’s names to their latest algorithm update. Panda, as discussed in our previous blog article, is concerned with the quality of a content while Penguin is concerned with checking the quality of the backlinks that were created for link building purposes. One must understand that these two algorithms focused on checking or auditing the two cornerstones of SEO these are link building and content development.

SEO Techniques to Avoid Getting Hit

The principle of both Google Panda and Penguin is very easy this is to maintain quality in your SEO efforts especially in link building and content development. For Google Panda quality of the content is being put under its “microscope”. When we say quality your content must be well written in your chosen language or medium and that your content must be understandable and informative. For Penguin your backlinks must come from highly trusted sites and not just built for the sake of quantity.

Additional Techniques

Here are some additional techniques which you can do:

1. Analyze your Analytics – if you have connected your website to Google analytics then you will get fresh and helpful data regarding your website. Check whether your site visitors have a high bounce rate, if so this means that your website has a poor user experience. User experience is one of the factors that Google algorithm is looking at to make sure that every website provides quality information to the users and not focused only on developing a website for purposes of advertising without offering quality information for the users.

2. Start Blogging – included in the Panda algorithm is the Google Freshness algorithm where it makes the Google search engine “favor” websites with updated contents against static websites where content is not being updated daily. The only recourse possible in order to make sure that your website is being fed with fresh content is through blogging, incorporate a blog page to your website in order to integrate product updates and blog posts about your company or your locality.

3. Start Being Social – it has been observed that social signals are also being considered as a ranking signals, this means that the more social your site gets, that is more likes and more +1’s will also increase your search engine rankings. So start posting relevant and interesting posts on your social media platform of choice and engage your users the more they talk about your product and the more share you get the better your social signal is.

 

Search engine optimisation as everybody knows is a very tedious task, at first glance the untrained person would think that the process of search engine optimisation is a very easy task considering the fact that you would just sit in front of your computer and just click and type on your mouse and keyboard respectively. But once you immerse yourself in the process of search engine optimisation you will realise that it is not really that easy, it requires creativity, intellect and a good understanding of both the technical and the creative aspects of search engine optimisation and other areas related to online marketing.

The Process of Search Engine Optimisation

The following are the breakdown or the different steps on how search engine optimisation is done, of course what we are presenting here are just the basic or the structure of an entire SEO process commonly done by SEO Companies and SEO Consultants. Again creativity is one factor that may get your SEO campaign into getting good results so do not stick to what we present you can take the idea and be creative in your processes.

1. Keyword Research – every successful SEO campaign is rooted on a solid Keyword research. This is because in this process you would like to know what specific keywords you would like your site will be indexed and ranked by your target search engine. So keyword research will form the foundation of your SEO Campaign.

2. Content Development – with the recent Panda algorithm update Google have already penalised websites that do not contain content that gives value to the readers. Spinned content or thinly written content are frowned upon by Google and thus would result to penalising the site having such content. This is why it is important to always write contents that are relevant, informative and creative, search engines loves indexing and ranking content that really gives value not only to the search engine but most of all for the users, thus you have to write your content for the visitors of your website not for the crawlers or search engine bots.

3.  Link Building – another of SEO ‘s cornerstone is link building, the only thing you have to understand about link building is that each link that will go to your site is a vote to your site however with the advent of the Penguin algorithm quality of link is more important than quantity and how do we determine quality? The easiest way is to determine the page rank of the website linking to your site. A higher page rank means higher quality of link.

4. Progress Monitoring – Constant monitoring is important even if you have already reached your quota or if you have reached page 1 of Google. This is because of the fact that you are competing with other websites and if you do not maintain optimisation process the competing sites may be able to overtake your site ranking and may cause the drop in your ranking.

So is SEO Easy?

There might only be four processes presented but from the processes and risks involved this makes SEO a difficult task, not to mention the fact that you are competing with thousands of other website wanting to be ranked in the first page of the search engine in your chosen keyword. Search engine optimisation is not easy but it is not impossible either, it just takes time and constant work on your website.

With the onset of the different algorithms of Google that focuses on determining a site’s ranking where content quality is considered as a ranking factor, made content development a lot more important. For content developers and even site owners however, it is important that they know how to identify a good and quality content. This is because of the fact that content quality has become a ranking factor and such a primary consideration by Google in determining whether or not the content deserves to be ranked. This is why SEO Companies and SEO consultants are focused on developing or writing effective content for their websites.

Characteristics of Quality Content

Content is very important in every website, more so when Google started to favor websites that contains quality content, this is why it is very important for website owners to know how to identify quality content from those that are of low quality. The following are the indicators of quality content.

1. Relevance – the content must be relevant to the topic or the general theme of the website. If a website is focused on talking about web design tips then the content should focus on that and not on other topics.

2. Cohesiveness of Thought – the content must be written and narrated following a single line of thought. This means that the focus of the writer is on properly conveying the message that he or she would like to impart. The thoughts should be clear and straight to the point without any extra sentences which may confuse the reader than understand the message of the content.

3. Unique – an article or content may be relevant and it may have cohesiveness but it might just have been copied. Copied articles or content posted on a website will raise the red flag signal for Google and other search engines and will penalise the website utilising such duplicate content. This is why it would be better if your articles are originally written.

Conclusion

The age of correct information is already here and Google has led the way to improving the quality of search results that it delivers to its visitors, and one way to do this is to determine the quality of content for every website. Thus knowing how you should write an article or knowing the qualities of an article would definitely help you in scrutinising your own article output or content output and you will be able to discern if your content deserves to be posted in your website or not. This way your content could be beneficial not only to your readers but also to your search engine optimisation campaign.

Well this is not exactly your official animal battle, this pertains to what Google Panda is as compared with that of Google Penguin. Both Panda and Penguin are Google’s name for the different algorithm updates. Many SEO companies and SEO consultants have been fixated in monitoring the effects of Google Panda and Google Penguin as well as the different algorithm updates because of the dynamism of such algorithm update. Dynamism here pertains to the ever changing validity of an SEO strategy from another. To put it in perspective it means that an SEO strategy like that of a specific link building strategy may be acceptable by the search engines today but is shunned or frowned upon tomorrow. Due to the different abuses and desire to manipulate the search engines the algorithms are constantly improved to combat such.

What is Google Panda?

So we come now to the question on what is Google Panda? We have actually discussed this topic in our previous posts however in order to refresh our memories we will be discussing the overview of Google panda. Google Panda, was developed in order to combat abuses and manipulations done by those who wants to rank their site in Google through the use of content. The Following are the different content abuses or signals for Google to flag your site to be in violation of Google Panda:

1. Copied Content – Google is able to determine whether your content is copied or not, some SEO companies say that around 40% of content copied would signal the alarms for Google in order to ban or de-rank your website.

2. Content is Thin – this means that your website only contains around less than two hundred fifty words or the content does not give off any substantial information about the topic. You must understand that the goal of every search engine is to give out the best relevant results so if such content is not informative and does not give enough information about the topic at hand then it is nothing but a spam content.

What is Google Penguin?

On the other hand Google Penguin is focused more on the link building strategies being considered as web spam, the following are what Google Penguin is trying to combat:

1. Cloaked links – these are the different keywords that were turned into links but were designed in order to make such link non-apparent. This means that the link is hidden from plain sight, this is why it is important to make your links apparent.

2. Inclusion of Keyword Outside the Article – there are some websites that utilises several keywords and are linked to specific websites but are not part of the article itself, these bunch of keywords would be considered by Google as signals for spam.

3. Using Thin Content for Link Building – recently Google has de-ranked and de-indexed websites that allows posting of poor quality content for link building purposes one of which is the popular BMR. Google has gotten smart in identifying such manipulation of search engine ranking.

Conclusion

Google Panda and Google Penguin are two algorithms implemented by Google that compliments each other. Google has developed an algorithm that will monitor abuses or manipulations in the two cornerstones of SEO these are content and links.

From time to time there are some clients approaching us and asking if we could develop their website. Of course this is not a problem however sometimes we encounter clients who would express his or her disappointment with having a website, although all the specifications were followed there are some who would still express their disappointment not because of the web design or web development done but because of the fact that after their site has been set up there is little or no significant income that are coming from their website. The complaints are rooted on the fact that traffic is not coming in to their website thus no visitors and no return of investment.

Do You Need SEO?

This is when we explain that having a website is not enough; you should have a system in place where you could direct traffic to your website. There are several ways on how you could increase traffic to your website among these is search engine optimisation.

What is Search Engine Optimisation?

The basic idea of search engine optimisation is that it is to optimise a website using a keyword that will be used in order for the site to be indexed and ranked by the search engine. So why is it necessary to conduct an SEO campaign? This is because of the fact that majority of internet users are searching information via the different search engines, this means millions of people using the search engine worldwide. If your website is ranked in the first page of the search engine results page it is more likely that you will be getting a certain percentage of that traffic into your website where traffic would also mean revenue for your website.

Do I Really Need SEO?

So to go back to the question do you need SEO? Definitely, since search engine optimisation is the process that will come after web design. Picture this, after you build an establishment for your business you will need to make your business known to the public through advertisement. The principle is the same with search engine optimisation and other online marketing techniques.

Conclusion

Search engine optimisation is definitely a requirement if you want to drive traffic and revenue to your website. However, you have to understand that SEO involves so many techniques and such process is so dynamic since the different search engine algorithms are constantly being changed and updated. There are processes involved such as content development, link building among others. If you do not have the time to learn SEO then you have to acquire the services of a reliable SEO company or SEO consultant.

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