Many have tried search engine optimisation and yes many have failed and a few became successful after picking themselves up from that failure. Many fail in doing SEO because of several reasons but mainly because of lack of knowledge regarding the niche that they are trying to optimise. One thing that should be clear is that SEO does not have any set standards. Every niche has its own unique approach thus every website’s search engine optimisation campaigns are different. One problem of course is on how a starting SEO company does or consultant would know the processes or specific campaign to follow which would be effective for their specific niche? Having a strong foundation in every SEO campaign is imperative to ensure that the desired rankings will be met and such would stay firm in that desired ranking or range of rankings.

How to Start SEO Right

SEO starts not with link building or content development, the two cornerstones of search engine optimisation. Instead your research must start with research. Researching would greatly help you in your SEO campaign, why? Because by doing research you will be able to gather significant data about your niche and your website. There are two types of research which you can conduct before drawing up your plans in your SEO campaign.

Right Keyword Means Great Traffic

Before starting on any SEO campaign you should know which keyword would give your website the maximum traffic, of course you know that traffic is what gives your site’s ROI. Target the wrong keyword and you will just be wasting your entire SEO  campaign, get it right and you will be able to reap the benefits. There are several keyword research tools that are made available for you to use, where such tools would give you data on keyword difficulty and the monthly estimate of traffic that uses such keywords. Thus allowing you to determine which data would best fit your campaign.

Know Thy Competition

Second type of research that you should be conducting is through competition research. Knowing your competition does not mean just looking at their website, you should know how they have conducted their SEO campaign to give you a fair idea on how to go about with yours. By researching your competitors’ website and SEO Campaign strategies you will be able to know and improve on existing SEO campaigns focused on your niche. Researching your competitor can be done by scrutinising their websites’ pages through the sitemap, in addition to that you can research by using an application that can extract data from websites and determine the keywords or the websites that linked to their site.


Yes, content development and link building are the cornerstones of search engine optimisation but they are only effective in your campaign if you know what keyword or keywords would form the base of both your content development and link building campaigns. Conducting a good research would mean that you will be able to gather significant data that would help you in properly planning out your SEO campaign.

Posted by: SEO Positive

Posted on: April 15, 2009 8:43 pm


Before and after launching an SEO campaign you should have a fair idea on how others as fairing in their campaign as well as how your campaign is doing. Research is supposed to be done on SEO companies who started their campaign ahead of you and to make such research more valuable to your own SEO campaign their keywords; objectives and or their goals should be exactly the same if not similar to yours. Knowing your competitors is should actually be one of your top priorities. If such process was done do we have to stop after launching our website or SEO campaign? The answer is no, this is due to the fact that Search Engine Optimisation is not a dead end campaign it is rather a continuous process because of the fact that after attaining your desired goal or rank you will have to work to maintain such ranking if not improve it. Improving or maintaining your ranking will also require you to analyse your competitors by researching their SEO approaches and observing optimisation changes in their websites.

This process of “monitoring” your competitors is known as Competitive analysis. Competitive analysis in UK SEO can bring several benefits to your own campaign one most obvious benefit is by learning from your competitors on what techniques they have employed or added to their Search Engine Optimisation campaign that contributed to the increase or improvement of their websites’ ranking.

Of course in our execution of competitive analysis we cannot look at all aspects in our competitor’s campaign we can narrow the research down by focusing on several important aspects in search engine optimisation. Among these salient points where our attention will be focused on are:

1.    Page Title – look for your competitors use of the page title if such is consistent with the content of the website but most of all compare the way on how they used their page title as compared to your use of you page title and analyse the items that they may be doing right as compared to the strategy that you have employed.

2.    SERP Ranking – focus your attention on the top five sites that are ranked in the SERP, make them the main basis of your analysis.

3.    Meta Data – compare the Meta data of your competitor with yours and observe the volume of the meta data that they have been using and look at the manner on how they are worded.

4.     Link Building Strategy Employed – Take notice on how your competitor built its link resources, notice if legitimate strategies were employed and if not do not follow them because such black hat techniques employed will have serious consequences later on.

5.    Content Quality and Quantity – Is your competitors’ site working better than yours in terms of content? If so, look at the different reasons like content originality and the amount of content present in your competitor’s website.

6.    Website Design – try to look at how your competitor designed his or her website and the different technology employed in your competitors’ web design UK