Posted by: SEO Positive
Posted on: January 4, 2012 2:18 pm
Recently, many SEO ’s and tech heads noticed that Google’s campaign for Chrome, which was how the browser could help your business. Was somewhat spammy and didn’t mention how it could help businesses. Every article had the Chrome video at the bottom and this was seen by the viewers as a paid link attempt.
Google finally penalised the Chrome page, if you search the word browser, Chrome no longer appears on page 1 and is now position 61. Google has said that they will penalise this page by reducing its PageRank which will reduce its ability to rank for terms such as browser. G also added that this punishment will last for at least 60 days.
Comparing The Damage
If a webmaster was to do something like this on their own site. There is no doubt that the website would be taken off of Google’s listings. Whereas the chrome page is still in the listings, well the sub-listings for the Chrome support page when the term “Chrome” or “Google Chrome” is searched for.
Looking At Both Sides
Many webmasters would not hesitate to complain about the “unfairness” of this occurrence. Google basically paid for links and slightly lowered their PR, like I said before, if anyone but Google were to do that, then their site would be removed. It can be argued that if Google is really aiming for fairness with their search engine, then they would have been treated like everyone else.
Looking at it from Google’s point of view and also the users of Google (who are the most important), if Google did completely remove the Google Chrome page, then this would have a negative search experience for the user. Which could end up diminishing the amount of searches Google receives and for us SEO’s that is bad news.
I’d also like to mention that it is Google’s search engine. This is an obvious statement, yes, but all complaints are based on how unfair the situation has been treated. Google could have simply shrugged off any complaints and done nothing to “resolve” the matter. At least some action has been taken.
Of course Google are going to drop the charges as soon as the 60th day comes along, but why wouldn’t they? Many people in their position would completely ignore the complaints made and carry on as normal. If anything it is surprising that Google has taken this action because that now leaves Mozilla Firefox in the top spot for the term browser, so we could potentially see a rise in users for Firefox and possibly a decrease for Chrome. We will have to wait and see what is to come in the 60 days to come.
Posted by: SEO Positive
Posted on: December 12, 2011 11:42 am
For People that like to check their SEO information, and if you are doing any SEO work you should be. It is hard to find a tool or extension that will accurately tell you you’re sites information, such as links and social media stats. Google Chrome is one of the fastest browsers around and people are switching from other browsers purely because of this. However, many SEO’s are still on Firefox, this is because Google Chrome has “less” tools for SEO, well this is not the case. I have found and tested a great extension for Chrome that tells you everything you would need to know for your website.
The tool is called SEO Site Tools and can be found here . This tool organises all of the information you could need and pulls the data from different, reliable sources. The different factors that are covered are as follows: External Page Data, Page Elements, Social Media, Page Terms, Server/Domain info and Suggestions.
To really get a feel of this extension you will have to use it for yourself, but I must say that ample information is provided and it is worth switching over to Chrome if your only concern is SEO tools because Google has those tools and browsing speed that Firefox can’t compete with.
Posted by: SEO Positive
Posted on: October 10, 2011 9:05 am
Google Chrome and Mozilla Firefox both offer extensions that allow Web developers to utilize common SEO tools from within their Web browser. Using these extensions will save SEO experts and Webmasters tons of time in their analysis by automatically cross-referencing all of the different tracking and analysis services, from Google PageRank to Alexa.
Popular Chrome Apps
The following Apps offer solid tools for enhancing your SEO marketing efforts from within your browser.
#1: SEO for Chrome
SEO for Chrome provides access to Competitive Analysis, Backlink Checking, PageRank Checking, and Keyword Research. With SEO for Chrome, you can find out how much of a site’s traffic comes from organic Google search results and see how much they spend on PPC traffic. You can also analyze a site’s social media presence, including the number of Facebook likes, Twitter tweets, Delicious bookmarks, Digg digs, and StumbleUpon stumbles.
It offers a full feature set and was able to inform me of everything I wanted to know in one place. Since I prefer Chrome over other browsers, this is my go-to SEO tool.
Pros: SEO for Chrome is the only extension on this list that offers full social media statistics, making it vital for anyone who is focusing their efforts on social media marketing.
Cons: SEO for Chrome is not perfect and has a few bugs. It sometimes errors makes Chrome significantly slower to load.
#2: SEO SERP Workbench
The SEO SERP Workbench addon allows you to compare your search engine result placement with your competitors for different keywords you may be targeting.
For simply seeing how your SEO is influencing your search engine results, this App can’t be beat. Unfortunately, since this is the only functionality it offers, it takes second place to the more fully-featured SEO Tools for Chrome.
Pros: SEO SERP Workbench does one job, but it does it very well.
Cons: SEO SERP Workbench doesn’t offer as much customizability as SEO Tools for Chrome.
Popular Firefox Extensions
I am a huge fan of the following Firefox extensions for SEO analysis.
#1: SEO Quake
Simply the best SEO extension in Firefox. SEO Quake offers a range of functionality for analyzing search engine optimization and seeing how well your keywords are doing. Using the SEO Quake toolbar, you can check the PageRank of your current page, how many pages on the site are indexed (it should be all of them), the number of backlinks pointing to your current page, and other miscellaneous details.
SEO Quake is embedded in your search engine results. You can click on one of the embedded results to be redirected to the page, and you can sort your results by any of the parameters.
Pros: SEO Quake is powerful and extremely customizable.
Cons: SEO Quake offers a lot of information by default, and it places itself in your browser in three separate places. It takes some configuring to make this less obtrusive.
The reason I sometimes prefer SearchStatus over SEO Quake is the intrusiveness of SEO Quake. It does seem to put itself all over your browsing experience. SearchStatus offers the same information, but places it at the bottom of the page, on your status bar.
SearchStatus is particularly useful for quickly checking keyword densities and noticing when links are marked nofollow.
Pros: SearchStatus offers all of the relevant information, Google PageRank, Alexa Rank, and Compete.com ranks, but does so unobtrusively. It can also break down the analysis to focus only on title tags and header tags, important SEO metrics.
Cons: SearchStatus does not offer as much information as SEO Quake or SEO Tools for Chrome.
Posted by Greg Henderson, an Internet Marketer and SEO Associate an email search site and free public records site: RecordsProject & MyFreeEmailSearch.