Posted by: Hannah

Posted on: April 23, 2013 2:30 pm

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New figures from Kenshoo have found that the price of cost per click on smartphone is less than on desktop. Smartphone cost per click were on average 46 percent cheaper priced at $0.30 than desktop which was $0.56. Figures also showed that the average cost per click for tablets was around 18 percent lower than desktop priced at $0.46.

 

The figures have come as a pleasant surprise for business that are looking to reach large audiences at a cut of the cost. Mobile internet browsing has experienced phenomenal success in the last few years with a huge surge in the amount of smartphone purchases and as a result a large increase in the amount of users on mobile search. It is for that reason that many businesses should take the opportunity to invest in pay per click whilst cost is still relatively low.

However unsurprisingly the report also showed that desktop holds the largest sector of search with 86.1 percent and 81.2 percent of clicks, a clear reason for the higher price.

In the UK, the trend also followed suit with desktop being most popular in terms of click at 72.3 percent and ad spend at 75.5 percent. However, the price difference between desktop and tablet cost per click was nonexistent costing on average £0.30 each and £0.20 for smartphone.

Posted by: Hannah

Posted on: January 8, 2013 4:25 pm

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Televisions and mobile phones have become an integral part of everybody’s lives. We spend hours each day making calls, interacting online, sending text messages and browsing the web all on our mobiles. The other screen we spend a lot of time looking at is that of the television. Whether it is unwinding after work, embracing sport or catching up with the latest popular programs, the television makes up a large proportion of the UK’s popular culture.

So what happens when the two collide? The merging of social media and television is a phenomenon that has occurred over the last few years. Until recently the use of hashtags and trending was not commonly connected with television programs, yet now it is a regular, mundane feature. Television programs even create and visibly display them throughout the show encouraging the use and discussion of the show on social media sites like Twitter.

This type of ‘social TV’ also exists on Facebook where it is possible to view opinions and remarks about shows that are commonly watched such as the likes of X Factor, Strictly Come Dancing and Big Brother. This means that if the user logs on at a certain time whilst the program is on television it is highly likely that they will see many related posts. Sean W. Bohan Co-Founder of Decahedralist Strategic Consulting explained, ‘The user doesn’t call this social TV – they call it their normal behavior  Apps that create more enhanced experiences like syncing to the audio from the TV, timed with the show, encouraging interaction etc…will create new opportunities for sponsorship and revenue. ‘

Mike Knowlton, from Murmur added, ‘I expect to see a continued growth in ‘Second Screen Viewing’, we’ll see a new move to better integration social activity into TV content.’

So what does this mean for TV in the future? Many feel a large emphasis will be placed on the encouragement of social interaction and creating a buzz about a television program through the use of social media platforms.

Overall, the move towards social media and the acceptance of it in everyday life displays how it is a platform that will not be going away.

Posted by: Stacey Cosens

Posted on: November 22, 2012 9:30 am

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A recent survey of 1,300 digital marketing professionals by Econsultancy revealed that only 38% of companies have a content marketing strategy, which means there are 62% of businesses out there who have not tapped into the advantages of content marketing.

Despite this however, 90% believed that content marketing would become more important over the next twelve months and 73% agreed brands are becoming publishers.

So where to begin? How does a business tap into the wonders of content marketing and apply it to their company? What are the options?

  • Start a blog – Write a regular company blog (at least once a week) relating to your business and product. A successful blog should be less formal than a press release but still pay attention to good grammar and spelling and read well. Try and get individual posts to follow a particular theme so they seem structured and are easy to follow. They don’t always need to be a large section of writing; you could also write tip posts or top tens.
  • Write regular press releases- Press releases help get your brand name out on the web and increase your visibility. Talk about any new developments, deals or partnerships. You can also look for news stories that relate to the business you’re in and issue a response, ensuring you remain more visible on the web and to anyone looking in that area.
  • Invest in social media- Social media is one of the best ways to interact with clients and increase your online visibility. Using social media shows your company is modern and relatable. If somebody follows you on social media you’ll remain in their consciousness. But it is important to keep your page regularly updated; once or twice a day is best. Find interesting news stories or pictures that relate to your industry and share with your fans and followers. You could even put together themed albums on Facebook and Pinterest.

Content is far too important to ignore and as Econsultancy’s research shows, its prevalence will only increase in coming months. Stay ahead of the competition and begin investing in content now.

Posted by: Ben Austin

Posted on: June 11, 2012 3:28 pm

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Want to jazz up your blog posts in an instant? Read on to find out how to add and adjust images within your content if you’re using WordPress to publish your posts!

Add a new post. Type out your post into the ‘visual’ field and space each paragraph out as best suits the content.

Choose which image you want to upload from your PC and copy and paste it into the ‘visual’ field. Alternatively you can select an image from a specific URL or your existing Media Library.

Hover your mouse over the image and select the ‘Edit Image’ tab in its top left hand corner.

Add in the title, alternate text, caption and description details where applicable – remember, these will help optimise your image for the search engines, so be sure to include your main search terms where possible.

Check your link URL is acceptable

Choose how you would like the image to be aligned on the page. You can decide to place the picture to the left, in the centre or to the right, or leave it floating by selecting ‘none’.

Select the size of your image using the handy slider: you may need to return and adjust the size once you’ve established what it’s going to look like on the page

Go to ‘Advanced Settings’ to adjust the space between the image and the text on the page by changing the numbers in the ‘width’ and ‘height’ boxes. You can revert the image back to its original size if you don’t like the look of it later!

Click ‘Update’ and see your changes come to life!

Posted by: Ben Austin

Posted on: February 27, 2012 1:11 pm

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The bread and butter of every website do not lie in the website’s design but rather it is on how the website is marketed or promoted to the millions of internet users worldwide. Proper online promotion can be achieved through various ways such as PPC, Advertising and Search engine optimisation. The SEO process is said to be the cheapest among the different online promotion processes. However, in all promotion processes it requires some sort of investments and in SEO the investment is more on time rather than financial. Time is an investment in SEO because of the fact that you have to use the time to learn and update yourself in the current SEO trends as well as implementing such SEO strategies learned. Another important aspect to remember in SEO is that search engines constantly update their algorithm in order to prevent abusive strategies that may compromise the accuracy of the results given by the search engines to its users. This is why it is important that you have to update yourselves with regards to the different trends in SEO. There are several ways on how you can update yourself with the current SEO trends among them are the following:

1. Subscribe to reliable SEO News websites – yes, there are websites dedicated to informing the SEO community on the current news about search engine optimisation. By joining and subscribing to these sites’ feeds you will be able to receive up-to-date news regarding search engine optimisation.

2. Join Online Marketing Forums – join forums that are focused on discussing trends in search engine optimisation. By using the forums you could gain knowledge about SEO from the perspective of actual people who have implemented different SEO strategies. You will be surprised by the huge number of people who are willing to help people who are having difficulties in implementing their SEO campaign, you would also see SEO consultants who would use the forum to publish their case studies for which are very valuable information.

3. Join the SEO Social Media Community – join others who are of the same interests as you have, that is, SEO, through the social media platform. Joining the social media pages dedicated to SEO will allow you to get fresh and newest updates in the world of SEO.

Staying current means staying fresh which also means implementing such fresh SEO techniques would be favorable in the eyes of the search engines, and if it works in your favor it means that you will be getting a respectable search engine results page ranking for your chosen keywords.

Posted by: Ben Austin

Posted on: February 23, 2012 3:06 pm

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When Google introduced its Google Panda algorithm a lot of companies that depended on spinned or rewritten articles saw their rankings plummet to the ground. This alarmed a lot of SEO companies and SEO consultants because of the fact that finally a search engine is now able to detect the quality of the websites’ content and giving more weight to such rather than the quantity of the sites’ content, keywords and links. This prompted the emergence of the importance of content developers for websites, since Google requires quality content rather than quantity content developers had to come in and develop unique, original and seo-effective website contents. Not everybody can write however with the following tips you could be well on your way to writing an SEO-effective article.

1. Create a mind-map on the topic you want to write about – when writing an article you should first determine how your article’s logic should flow, create a simple blueprint of your articles’ logical flow of information which is also called a mind map. This way you will be able to develop a well-thought of article one that gives information and is easily understood by your readers, remember quality content means conveying your message correctly to your readers.

2. Conduct a Keyword Research – although we want to produce well-written content we would also want to make our content to be SEO friendly. This is why we should conduct keyword research with regards to the topic that we would like to write about. Use the common keyword tools such as google adwords keyword tool in order to find the most viable keywords relevant to your contents’ topic.

3. Use your Chosen Keyword Properly – of course after researching we need to incorporate the keywords that we have chosen, in doing so however, we should use the keywords correctly in the article. This means when conducting the process of article writing, the keywords must be inserted when it is needed to correctly convey the message and not just by inserting the keywords which may make the article gibberish.

4. Write the Article Using Correct Grammar – quality for search engines also means that the article is logical and is written in correct grammar. Make sure that your article does not sound gibberish and it would really convey the message across your readers.

Quality in content is indeed important in every website as Google and other search engines improve their algorithm to return only the most relevant websites from user’s search.

Posted by: Ben Austin

Posted on: January 19, 2012 8:55 pm

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SEO Positive ‘s new blog has been live for a few days now but I thought it was about time we made the grand tour. The whole site has been redesigned and a few pages have been added, such as social media, whereas PPC, SEO and all of our favourites.

Fitting the site’s redesign, the blog has also been pepped up. We have added practically all of the social buttons and even an author bio for each post. We have also thrown in a really specific categorical system so the article you are searching for will be easier than ever to locate.

One of the best new things about our blog is that we have author sections, so if you are looking for an article from a specific writer here at SEO Positive, then they are easier than ever to locate. You can even get an RSS feed specifically for one author if you would like. Just add /feed to the URL. This can also be done with our main blog so you can get all blog updates sent straight to your email for you to read.

If you want to keep up to date with all of SEO Positive latest news and updates, just follow us on twitter or keep visiting our blog for all of the latest SEO, PPC , Social Media and all other industry related news.

Posted by: Ben Austin

Posted on: December 4, 2011 1:29 pm

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Ever Googled yourself? We all know we have and chances are you have found another random person who just happens to have your name. You think to yourself that you should be up there and would love to be on page 1. Just so you can show off in front of your friends.

So how do you optimise yourself to be on page 1? You can’t, but what you can do is optimise one of your social media profiles. The way to do this is through link building. One of the easiest ways to do this is link from your site to your social media profile with the anchor text of your full name. If you do not have a site of your own, try guest blogging on other people’s sites or using the website known as MyBlogGuest where you can submit your articles and include the anchor text to your profiles.

In the majority of cases, not many people will be optimising their social media profiles for their name because they would not generate any business out of it. This is purely vanity and just something you can show off to people.

If you are not such a good writer then the only other thing you can do is purchase link building services, but I think the fact that you are page 1 for your name is not worth purchasing the link building services. It is worth writing some articles and including your social media profiles as the correct anchor text.

Most guest posting sites will let you link to a website and your social media profiles, so you can optimise not only your social media profile, but other sites at the same time, which will no doubt help to increase your SEOcampaign and the results that it will bring.

Conclusion

Optimising your profiles is something to do because you can, it can be used to help with social media, but unless you’re famous there is no point because there is probably a low amount of people searching for you. So it is fairly simple to optimise your profiles for your name due to the low competition.

Posted by: SEO Positive

Posted on: November 16, 2011 10:16 am

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Blogs have always been crucial for search engine optimisation; there are a few factors of your writing that need to be spot on. The reason why a blog is essential for SEO is because it generates fresh and usually relevant content, and depending on how often the blog is updated, the more or less helpful it will be.

Updating Your Blog

Adding new articles to your blog can be very difficult, the actual writing part is one of the easiest steps, and it’s actually the topic of the article which can be the hardest to come up with. This isn’t a bad thing, it is just a case of writers block and everyone gets it from time to time. One way I have found to help inspire topic ideas for articles is by signing up to Google alerts for topics that I write about. Sometimes even this does not help because there are periods of time where nothing new is happening in your industry but something will eventually turn up. It is through the times where nothing “new” is happening which will prove to be some of the most difficult for writing, but when this happens it is the perfect time to write how to’s and the infamous top 5 things not to do articles. They may seem a little bit repeated, but if you are writing for SEO reasons, then the topic should not be of a huge concern anyway.

Adding Keywords

Adding keywords is something a lot of bloggers can struggle with but the correct keywords tend to pop into the article naturally. If you key word stuff your article, it will have a negative effect due to the black hatted techniques. Also the quality of the article will be severely poor.

As long as the topic you are blogging about is related to your industry, you will find the keywords do flow naturally, if for some reason the keywords are not in your article. Just go over the article and find a section where you can add them. One way of doing this is by adding an example where you mention your keywords.

Linking to the Right Page

Once you have keywords in your article, you then need to link to the right pages. Try and link exact keywords to the page you are optimising for them terms, also if you are on Google plus or any other social network, like Twitter, you can link build using your blog for key phrases like a company name, or a key term you want your profile to show up for.

Conclusion

Writing can prove to be difficult, and when that writing is affecting you SEO efforts, the pressure begins to mount up, but by baring a few things in mind, the problem of writers block can be avoided and your writing will begin to benefit your optimising efforts.

Posted by: SEO Positive

Posted on: September 30, 2011 2:40 pm

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Guest blogging is the link building technique everyone’s talking about. Thanks to the Google Panda update, the undeniably spammy ‘article marketing’ has taken a backseat and right now, it’s content that’s king.

If you’re looking to utilise guest blogging as a link building tool, here are five top tips to bear in mind.

Think quality

While this might seem obvious, there are hoards of writers with less than perfect English skills spitting out articles at every opportunity. If this is you, take a minute to think if writing your own content is likely to yield the best results. The truth is good quality blogs will only take content that matches or exceeds their own standards. If your writing is poor, only poor blogs will publish it. While practice makes perfect and over time, you should see your writing skills improve, it might be beneficial to simply employ an online marketing company or SEO agency to do the work for you.

Be original

Okay I know this is easier said than done, but in general, the more unique your content, the higher quality blogs it will attract. The best blogs don’t want recycled articles that every man and his dog’s blog are sporting. This doesn’t mean you have to come up with something completely new, original or untouched – you just need to look at things from a different angle. Read, read and read some more. Not only will your own writing skills improve, but you should also gain lots of inspiration. If you read something that you don’t quite agree with, why not write on the same topic from your own perspective? Again, if you’re struggling to come up with unique and engaging content, seek professional assistance from an online marketing company or SEO agency. There’s no shame in seeking help; you’re simply doing what’s best for your business.

Listen to what the bloggers want

If a blogger has guidelines, read them. If it’s obvious you haven’t bothered, or have but simply chosen to ignore them, it’s highly likely the blogger will reject your article. Not because it’s bad, but simply because you’ve demonstrated a lack of respect by ignoring their requests. In fact, take the time to read the blog in question. Bloggers love to receive complements on their work, and they’ll be much more receptive to writers who demonstrate a common interest than those who care for nothing more than a free link.

Give the blogger a reason to listen to you

The best blogs are run by busy people and if you want them to sit up and pay attention to your pitch; give them a reason to. Tell them you work for an established online marketing company and regularly write SEO related material. Or explain your love of fashion or experience working in the restaurant industry. Basically, whichever niche you’re pitching in; think how you relate to that industry and demonstrate why you’re the person to write on it.

Format properly

Bloggers like content that’s easy to read, since if a visitor to their blog is faced with large blocks of text they are unlikely to read it and may well leave the blog altogether. Take this post as an example of good formatting. The article is split into sections and the header to each section is clearly marked in bold. In addition, none of the paragraphs are too long. In fact, studies have shown that when reading material on the internet, paragraphs of no more than three lines are optimal.

This article was written by Amy Fowler on behalf of SEO agency, Boom Online Marketing. Amy is passionate about all aspects of online marketing, but has a particular aficionado for guest blogging.

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