When people talk about Search engine optimisation Google is already a household name. This is because Google is considered to be the search engine giant dominating it competitors Yahoo and Bing by more than a mile. The total internet users share of Google is approximately sixty percent leaving the rest divided among the other search engines like Yahoo, Bing, Ask and the others. It is because of this dominance by Google that Microsoft and Yahoo have merged together to combine their resources to improve their services and to hopefully dethrone Google in its reign as the number one search engine. Aside from spending a lot on advertising before launching its new search engine Bing, Microsoft also has created several marketing strategies and administrative moves such as hiring executives who have worked for Yahoo and Google at one point or another.

Now, Microsoft is also targeting the fastest growing market in the internet that is the Search engine optimisation. The plan to make Bing noticeable to SEO companies and SEO consultants was discovered by many already when they utilised the search engine query of Bing. Try to search using a search keyword in Google, take note of one link that is on the first page of Google’s SERP then visit Bing and try the same keyword on the search string and more often than not you will find the same link on a lower ranking and even on page two. This is a noticeable difference between the two search engines which makes SEO companies and SEO consultants wondering what is different in Bings’ search engine algorithm? This move by Bing is viewed as something that will spark the interest of many SEO companies and SEO consultants that they may also try to decipher it like what they are doing with Google, this means that there may be a lot of SEO companies and SEO consultants that may want to take this endeavor and which means that there will be a lot of traffic towards Microsofts’ Bing.