Many SEO companies and SEO consultants are also dwelling in the realm of Pay per click which means that although not really part of an SEO campaign it is still a marketing strategy recognised by SEO consultants and SEO companies. Pay-Per-Click is a campaign on its own however there are several steps or processes that are similar with search engine optimisation an example would be the goal of PPC which is to gain traffic and conversions for the website, a goal which is also the same as that of the goals of search engine optimisation. Just like Search engine optimisation, pay-per-click also has its own strategies to follow although most are more straightforward than that of SEO. The following are different suggested strategies in pay-per-click.
1. Integrate a Call to Action statement – it is important that we understand PPC as a simple ad that will be seen by the internet user therefore it is very important that we integrate a call to action statement to motivate the internet user to click the advertisement and convert into a purchasing client.
2. Research and utilise keywords – Pay-per-click is also a keyword driven campaign that is why just like for an SEO campaign keyword research is very important as such keywords will also be the cornerstone of your whole pay-per-click campaign.
3. Sense of urgency is important – considered as one of the different marketing tricks is creating a sense of urgency this is where you give a time limit to your offer and make such irresistible offer expire at a certain period of time in order for the visitor of your website to immediately purchase your product or click your advertisement.
4. Give a clear and immediate offer – it is important to create a clear and immediate offer since you only have several seconds to convince a website visitor before he or she click away from your website.
These are just suggested strategies that you can do in your pay per click campaign it wouldn’t hurt to follow these simple advises from SEO consultants and SEO companies.