Posted by: Ben Austin

Posted on: April 17, 2012 2:27 pm


Starting an SEO Friendly Content Campaign

The success of a website in raking in a high return of investment depends on the online marketing efforts incorporated in the said website. It is however, advisable that every SEO company and SEO Consultant should always start with their best foot forward in their SEO campaign. During the development of the website it is important to already make it sure that the web design is SEO friendly instead of a search engine hostile website. Planning is one of the most essential ingredients in both web design and search engine optimisation this is why it is very important that the planning stage should be placed in on top of the priority to-do list along with researches on keywords as well as the competition.

How to Start My SEO Campaign Correctly?

Aside from extensive planning being your top priority, to make an SEO Friendly website you should also take the following into consideration.

1. Fresh Content – when developing your website whether from scratch or through the use of the template it is important that you leave a part in your website where you can incorporate regular fresh content. This is because of the fact that Google and all other search engines do not give good rankings for website with very little to zero updates, the search engines does not want a website that would just be an online brochure. This is why many E-commerce sites are dedicating one page in their website as a blog page where they could regularly incorporate tips and updates regarding their business.

2. High Quality Content – now that you have decided to place a web page that will be dedicated to contain your website updates you have to dedicate time in order to develop the content that will go to your content page. In creating the content however, you should make sure that the contents will contain the right keywords and its correct density. Further, it is important to make sure that the content is not copied and is an actual original work. Search engines would frown upon contents that are not of value to the user, written poorly and are copied in part or in whole.

3. Create Links – your content should also contain one or two links either to a related page in your website or to an outside related source. This way you are showing or strengthening your contents reliability by being backed by different contents that would also speak of the idea in your content or would talk about the keywords that are linked. This link building effort would help you to properly structure your site’s links.

Conclusion on SEO Friendly Content Campaign

Website contents are considered to be one of the most important part of a website and to properly start with your content development campaign would help you save time, because if your content are solid it will not need replacement, otherwise such poor contents will have to be removed when Google and other search engines would discover the low quality contents in your website.



Ben Austin

Ben Austin

As the founder of SEO Positive, Ben possesses a deep understanding of online marketing and is renowned for his forward thinking strategies and investigative approach towards optimisation. Ben will be keeping our readers up to date with company news and offering tips and tricks from an executive’s perspective.

Tags: , , , , ,