Search engine optimisation is considered to be one of the world’s fastest growing industry today. This may be due to the fact that SEO targets a market that has a high demand for optimisation. Search engine optimisation can be viewed as the foremost advertising strategy over the internet. This is because of the fact that SEO or search engine optimisation establishes the web presence of a website. It is no secret that numerous websites are being launched and made live everyday and due to its growing number website owners are acquiring the services of SEO companies and SEO consultants in order to establish that much needed web presence. Web presence is one of the most important technological issues that has not been resolved by the Government and its people. The utilisation of the knowledge gained from doing SEO his or her own website has enabled the website owner to create a database of knowledge not only in maintaining your own site design but most of all what to do and not to do in SEO. But unfortunately doing your own SEO might give more problem than benefits that is why it would be prudent for a website company to hire the services of an SEO consultant or SEO company which will look after your interest in the field of marketing your website to the internet public.
Knowing is said to be winning half of the battle, thus knowing that SEO is composed of two general strategy is already enabling you to move ahead in your SEO campaign. An SEO campaign is composed of two general strategies that is the on-site and the off-site SEO. The on-site SEO is made up of SEO techniques that is requires the modification or integration of strategies within the website. This means that modification and strategies are directly applied to the website itself, this includes the incorporation of keywords to the content of the website among others. On the other hand off-site SEO refers to strategies and techniques that is not directly manipulating the web page document rather it requires that utilisation of external third party websites. Among the strategies in external or off-site SEO is link building, blogging and even article writing where it’s sole purpose is to create back links.